{"componentChunkName":"component---src-templates-post-js","path":"/a-stool-and-logo-design/","result":{"data":{"markdownRemark":{"id":"d3064fdf-4dd5-5bfb-95ea-2aa0d827c7ed","html":"<figure class=\"gatsby-resp-image-figure\" style=\"margin-bottom: 1rem;\">\n    <span class=\"gatsby-resp-image-wrapper\" style=\"position: relative; display: block; margin-left: auto; margin-right: auto;  max-width: 736px;\">\n      <a class=\"gatsby-resp-image-link\" href=\"/static/b9638d7d98df710e1a4fc5fadfdd1726/025c0/byAlex-logo-design1.png\" style=\"display: block\" target=\"_blank\" rel=\"noopener\">\n    <span class=\"gatsby-resp-image-background-image\" style=\"padding-bottom: 70.92337917485266%; position: relative; bottom: 0; left: 0; background-image: url(&apos;data:image/png;base64,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&apos;); background-size: cover; display: block;\"></span>\n  <picture>\n        <source srcset=\"/static/b9638d7d98df710e1a4fc5fadfdd1726/47dae/byAlex-logo-design1.webp 184w,\n/static/b9638d7d98df710e1a4fc5fadfdd1726/09e04/byAlex-logo-design1.webp 368w,\n/static/b9638d7d98df710e1a4fc5fadfdd1726/346f6/byAlex-logo-design1.webp 736w,\n/static/b9638d7d98df710e1a4fc5fadfdd1726/015d9/byAlex-logo-design1.webp 1018w\" sizes=\"(max-width: 736px) 100vw, 736px\" type=\"image/webp\">\n        <source srcset=\"/static/b9638d7d98df710e1a4fc5fadfdd1726/1f9a3/byAlex-logo-design1.png 184w,\n/static/b9638d7d98df710e1a4fc5fadfdd1726/7fb37/byAlex-logo-design1.png 368w,\n/static/b9638d7d98df710e1a4fc5fadfdd1726/ca630/byAlex-logo-design1.png 736w,\n/static/b9638d7d98df710e1a4fc5fadfdd1726/025c0/byAlex-logo-design1.png 1018w\" sizes=\"(max-width: 736px) 100vw, 736px\" type=\"image/png\">\n        <img class=\"gatsby-resp-image-image\" src=\"/static/b9638d7d98df710e1a4fc5fadfdd1726/ca630/byAlex-logo-design1.png\" alt=\"byAlex logo design1\" title=\"byAlex-logo-design1\" loading=\"lazy\" style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\">\n      </picture>\n  </a>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">byAlex-logo-design1</figcaption>\n  </figure>\n<p>Here’s what Alex is writing:</p>\n<p>I am a Graphic Designer who has been developing identities for 10 years. <strong>Last year I designed my first piece of furniture called the A Stool.</strong> The shape was based on a capital A letter, set in the <strong>Replica typeface</strong>.</p>\n<p>The A-frame gives the stool lots of strength and my interest in typography gave the design a fun and different look to most furniture you see. The A Stool developed into an A Table and A Coat Stand, so I set up a new business and needed to design a logo to place on the products.</p>\n<p>After lots of consideration, I decided to name the new furniture company after my own name, ByAlex.</p>\n<p>And I developed the logo based on my original idea for the A Stool, an A with a seat on top.</p>\n<p><strong>So my story becomes full circle, the logo is an A Stool and the A Stool is my logo.</strong></p>\n<p>The ByAlex logo will be published the the 3rd book on logos by Laurence King, titled Logotype and available in the UK this summer.</p>\n<p><figure class=\"gatsby-resp-image-figure\" style=\"margin-bottom: 1rem;\">\n    <span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto;  max-width: 736px;\"\n    >\n      <a\n    class=\"gatsby-resp-image-link\"\n    href=\"/static/01aaaf4b4729c48337292b81a9b8aa98/ec2bf/byAlex-logo-design5.jpg\"\n    style=\"display: block\"\n    target=\"_blank\"\n    rel=\"noopener\"\n  >\n    <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 74.73958333333333%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,/9j/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wgARCAAPABQDASIAAhEBAxEB/8QAFwAAAwEAAAAAAAAAAAAAAAAAAAMEAv/EABQBAQAAAAAAAAAAAAAAAAAAAAD/2gAMAwEAAhADEAAAAaBs5kaH/8QAGBAAAwEBAAAAAAAAAAAAAAAAAAIRARD/2gAIAQEAAQUCNa8hiNYf/8QAFBEBAAAAAAAAAAAAAAAAAAAAEP/aAAgBAwEBPwE//8QAFBEBAAAAAAAAAAAAAAAAAAAAEP/aAAgBAgEBPwE//8QAGRAAAQUAAAAAAAAAAAAAAAAAEAABESEy/9oACAEBAAY/AlmDbj//xAAZEAEBAQEBAQAAAAAAAAAAAAABABFhIVH/2gAIAQEAAT8hHkGgGH7s3ERe5Zv/2gAMAwEAAgADAAAAEBDP/8QAFBEBAAAAAAAAAAAAAAAAAAAAEP/aAAgBAwEBPxA//8QAFBEBAAAAAAAAAAAAAAAAAAAAEP/aAAgBAgEBPxA//8QAGxABAAMAAwEAAAAAAAAAAAAAAQARITFBUZH/2gAIAQEAAT8QARbHns4oUsdvsWxy4HqOos4BGzif/9k='); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n        <source\n          srcset=\"/static/01aaaf4b4729c48337292b81a9b8aa98/47dae/byAlex-logo-design5.webp 184w,\n/static/01aaaf4b4729c48337292b81a9b8aa98/09e04/byAlex-logo-design5.webp 368w,\n/static/01aaaf4b4729c48337292b81a9b8aa98/346f6/byAlex-logo-design5.webp 736w,\n/static/01aaaf4b4729c48337292b81a9b8aa98/cd067/byAlex-logo-design5.webp 768w\"\n          sizes=\"(max-width: 736px) 100vw, 736px\"\n          type=\"image/webp\"\n        />\n        <source\n          srcset=\"/static/01aaaf4b4729c48337292b81a9b8aa98/36b3d/byAlex-logo-design5.jpg 184w,\n/static/01aaaf4b4729c48337292b81a9b8aa98/58bc7/byAlex-logo-design5.jpg 368w,\n/static/01aaaf4b4729c48337292b81a9b8aa98/2326d/byAlex-logo-design5.jpg 736w,\n/static/01aaaf4b4729c48337292b81a9b8aa98/ec2bf/byAlex-logo-design5.jpg 768w\"\n          sizes=\"(max-width: 736px) 100vw, 736px\"\n          type=\"image/jpeg\"\n        />\n        <img\n          class=\"gatsby-resp-image-image\"\n          src=\"/static/01aaaf4b4729c48337292b81a9b8aa98/2326d/byAlex-logo-design5.jpg\"\n          alt=\"byAlex logo design5\"\n          title=\"byAlex-logo-design5\"\n          loading=\"lazy\"\n          style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        />\n      </picture>\n  </a>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">byAlex-logo-design5</figcaption>\n  </figure></p>\n<p><figure class=\"gatsby-resp-image-figure\" style=\"margin-bottom: 1rem;\">\n    <span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto;  max-width: 736px;\"\n    >\n      <a\n    class=\"gatsby-resp-image-link\"\n    href=\"/static/494fcb6b42fec6726a59587ae5aa5d1e/f1eaf/byAlex-logo-design2.png\"\n    style=\"display: block\"\n    target=\"_blank\"\n    rel=\"noopener\"\n  >\n    <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 47.78660612939841%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n        <source\n          srcset=\"/static/494fcb6b42fec6726a59587ae5aa5d1e/47dae/byAlex-logo-design2.webp 184w,\n/static/494fcb6b42fec6726a59587ae5aa5d1e/09e04/byAlex-logo-design2.webp 368w,\n/static/494fcb6b42fec6726a59587ae5aa5d1e/346f6/byAlex-logo-design2.webp 736w,\n/static/494fcb6b42fec6726a59587ae5aa5d1e/36552/byAlex-logo-design2.webp 881w\"\n          sizes=\"(max-width: 736px) 100vw, 736px\"\n          type=\"image/webp\"\n        />\n        <source\n          srcset=\"/static/494fcb6b42fec6726a59587ae5aa5d1e/1f9a3/byAlex-logo-design2.png 184w,\n/static/494fcb6b42fec6726a59587ae5aa5d1e/7fb37/byAlex-logo-design2.png 368w,\n/static/494fcb6b42fec6726a59587ae5aa5d1e/ca630/byAlex-logo-design2.png 736w,\n/static/494fcb6b42fec6726a59587ae5aa5d1e/f1eaf/byAlex-logo-design2.png 881w\"\n          sizes=\"(max-width: 736px) 100vw, 736px\"\n          type=\"image/png\"\n        />\n        <img\n          class=\"gatsby-resp-image-image\"\n          src=\"/static/494fcb6b42fec6726a59587ae5aa5d1e/ca630/byAlex-logo-design2.png\"\n          alt=\"byAlex logo design2\"\n          title=\"byAlex-logo-design2\"\n          loading=\"lazy\"\n          style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        />\n      </picture>\n  </a>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">byAlex-logo-design2</figcaption>\n  </figure> <figure class=\"gatsby-resp-image-figure\" style=\"margin-bottom: 1rem;\">\n    <span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto;  max-width: 736px;\"\n    >\n      <a\n    class=\"gatsby-resp-image-link\"\n    href=\"/static/b8d040afe1b3983356ca87e1c2c7d2d8/5f379/byAlex-logo-design3.jpg\"\n    style=\"display: block\"\n    target=\"_blank\"\n    rel=\"noopener\"\n  >\n    <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 69.51983298538622%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n        <source\n          srcset=\"/static/b8d040afe1b3983356ca87e1c2c7d2d8/47dae/byAlex-logo-design3.webp 184w,\n/static/b8d040afe1b3983356ca87e1c2c7d2d8/09e04/byAlex-logo-design3.webp 368w,\n/static/b8d040afe1b3983356ca87e1c2c7d2d8/346f6/byAlex-logo-design3.webp 736w,\n/static/b8d040afe1b3983356ca87e1c2c7d2d8/8ebf8/byAlex-logo-design3.webp 958w\"\n          sizes=\"(max-width: 736px) 100vw, 736px\"\n          type=\"image/webp\"\n        />\n        <source\n          srcset=\"/static/b8d040afe1b3983356ca87e1c2c7d2d8/36b3d/byAlex-logo-design3.jpg 184w,\n/static/b8d040afe1b3983356ca87e1c2c7d2d8/58bc7/byAlex-logo-design3.jpg 368w,\n/static/b8d040afe1b3983356ca87e1c2c7d2d8/2326d/byAlex-logo-design3.jpg 736w,\n/static/b8d040afe1b3983356ca87e1c2c7d2d8/5f379/byAlex-logo-design3.jpg 958w\"\n          sizes=\"(max-width: 736px) 100vw, 736px\"\n          type=\"image/jpeg\"\n        />\n        <img\n          class=\"gatsby-resp-image-image\"\n          src=\"/static/b8d040afe1b3983356ca87e1c2c7d2d8/2326d/byAlex-logo-design3.jpg\"\n          alt=\"byAlex logo design3\"\n          title=\"byAlex-logo-design3\"\n          loading=\"lazy\"\n          style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        />\n      </picture>\n  </a>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">byAlex-logo-design3</figcaption>\n  </figure></p>\n<p><figure class=\"gatsby-resp-image-figure\" style=\"margin-bottom: 1rem;\">\n    <span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto;  max-width: 736px;\"\n    >\n      <a\n    class=\"gatsby-resp-image-link\"\n    href=\"/static/d8d1e9d40d52c10a64b84937e1aacc3e/c60e9/byAlex-logo-design4.jpg\"\n    style=\"display: block\"\n    target=\"_blank\"\n    rel=\"noopener\"\n  >\n    <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 66.625%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n        <source\n          srcset=\"/static/d8d1e9d40d52c10a64b84937e1aacc3e/47dae/byAlex-logo-design4.webp 184w,\n/static/d8d1e9d40d52c10a64b84937e1aacc3e/09e04/byAlex-logo-design4.webp 368w,\n/static/d8d1e9d40d52c10a64b84937e1aacc3e/346f6/byAlex-logo-design4.webp 736w,\n/static/d8d1e9d40d52c10a64b84937e1aacc3e/8d2ea/byAlex-logo-design4.webp 800w\"\n          sizes=\"(max-width: 736px) 100vw, 736px\"\n          type=\"image/webp\"\n        />\n        <source\n          srcset=\"/static/d8d1e9d40d52c10a64b84937e1aacc3e/36b3d/byAlex-logo-design4.jpg 184w,\n/static/d8d1e9d40d52c10a64b84937e1aacc3e/58bc7/byAlex-logo-design4.jpg 368w,\n/static/d8d1e9d40d52c10a64b84937e1aacc3e/2326d/byAlex-logo-design4.jpg 736w,\n/static/d8d1e9d40d52c10a64b84937e1aacc3e/c60e9/byAlex-logo-design4.jpg 800w\"\n          sizes=\"(max-width: 736px) 100vw, 736px\"\n          type=\"image/jpeg\"\n        />\n        <img\n          class=\"gatsby-resp-image-image\"\n          src=\"/static/d8d1e9d40d52c10a64b84937e1aacc3e/2326d/byAlex-logo-design4.jpg\"\n          alt=\"byAlex logo design4\"\n          title=\"byAlex-logo-design4\"\n          loading=\"lazy\"\n          style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        />\n      </picture>\n  </a>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">byAlex-logo-design4</figcaption>\n  </figure></p>\n<p><strong>What does this logo story tell you ?</strong></p>\n<p>Logo presentation matters. A lot.</p>\n<p>Explaining your idea and giving it enough space is what makes the difference.</p>\n<p>Of course – the easiest way for us ( the non-furniture creators is just to improve our online presence ).</p>\n<p>_</p>\n<p>Make your logo presentation even more exciting by trying different web content creators wherein you can</p>\n<p>adjust according to your preferences. You can check out these <a href=\"http://www.webhostingsearch.com/web-tools.php/\" target=\"_blank\" rel=\"noopener nofollow\">online web tools</a> listing.</p>\n<p>Or just ready to show off your new logos? Why not come up with your own website</p>\n<p>instead? Here’s a nifty guide about the <a href=\"http://www.webhostingsearch.com/\" target=\"_blank\" rel=\"noopener nofollow\">best web hosting providers</a> .</p>\n<p>_</p>\n<p>Keep in mind that there are many internet options for presenting your logo on the NET and everything depends on what you want to achieve. You have to approach in one way if you are doing outdoor advertisement and in another if you are doing your logo design portfolio. Ask yourself some questions:</p>\n<ul>\n<li>does it have to be more complex than necessary ?</li>\n<li>how many clicks are people making to reach this exact content ?</li>\n<li>is there any action button on this page ?</li>\n<li>is there a easy way to reach the next project from the portfolio ?</li>\n<li>is this the right sorting for your portfolio ?</li>\n<li>are you gonna change it soon; how flexible it is ?</li>\n<li>do you have to put everything in your portfolio or just some of the best stuff ?</li>\n<li>what about explaining your idea more in details; is it worth the extra hustle ?</li>\n</ul>\n<p>And don’t forget – no matter what – you can always create another website next year or just facelift it a bit.</p>\n<p>Just start it.</p>\n<p>Check Alex’s website :</p>\n<p><a href=\"http://byalex.co.uk/\" target=\"_blank\" rel=\"noopener nofollow\"><figure class=\"gatsby-resp-image-figure\" style=\"margin-bottom: 1rem;\">\n    <span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto;  max-width: 736px;\"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 91.22137404580151%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n        <source\n          srcset=\"/static/98360ed76336372786987f975c3b9fd3/47dae/byAlex-logo-design6.webp 184w,\n/static/98360ed76336372786987f975c3b9fd3/09e04/byAlex-logo-design6.webp 368w,\n/static/98360ed76336372786987f975c3b9fd3/346f6/byAlex-logo-design6.webp 736w,\n/static/98360ed76336372786987f975c3b9fd3/df460/byAlex-logo-design6.webp 786w\"\n          sizes=\"(max-width: 736px) 100vw, 736px\"\n          type=\"image/webp\"\n        />\n        <source\n          srcset=\"/static/98360ed76336372786987f975c3b9fd3/36b3d/byAlex-logo-design6.jpg 184w,\n/static/98360ed76336372786987f975c3b9fd3/58bc7/byAlex-logo-design6.jpg 368w,\n/static/98360ed76336372786987f975c3b9fd3/2326d/byAlex-logo-design6.jpg 736w,\n/static/98360ed76336372786987f975c3b9fd3/3226a/byAlex-logo-design6.jpg 786w\"\n          sizes=\"(max-width: 736px) 100vw, 736px\"\n          type=\"image/jpeg\"\n        />\n        <img\n          class=\"gatsby-resp-image-image\"\n          src=\"/static/98360ed76336372786987f975c3b9fd3/2326d/byAlex-logo-design6.jpg\"\n          alt=\"byAlex logo design6\"\n          title=\"byAlex-logo-design6\"\n          loading=\"lazy\"\n          style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        />\n      </picture>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">byAlex-logo-design6</figcaption>\n  </figure></a></p>","plainText":"\n\nHere’s what Alex is writing:\n\nI am a Graphic Designer who has been developing identities for 10 years. Last year I designed my first piece of furniture called the A Stool. The shape was based on a capital A letter, set in the Replica typeface.\n\nThe A-frame gives the stool lots of strength and my interest in typography gave the design a fun and different look to most furniture you see. The A Stool developed into an A Table and A Coat Stand, so I set up a new business and needed to design a logo to place on the products.\n\nAfter lots of consideration, I decided to name the new furniture company after my own name, ByAlex.\n\nAnd I developed the logo based on my original idea for the A Stool, an A with a seat on top.\n\nSo my story becomes full circle, the logo is an A Stool and the A Stool is my logo.\n\nThe ByAlex logo will be published the the 3rd book on logos by Laurence King, titled Logotype and available in the UK this summer.\n\nbyAlex-logo-design5\n\nbyAlex-logo-design2 byAlex-logo-design3\n\nbyAlex-logo-design4\n\nWhat does this logo story tell you ?\n\nLogo presentation matters. A lot.\n\nExplaining your idea and giving it enough space is what makes the difference.\n\nOf course – the easiest way for us ( the non-furniture creators is just to improve our online presence ).\n\n\\_\n\nMake your logo presentation even more exciting by trying different web content creators wherein you can\n\nadjust according to your preferences. You can check out these online web tools listing.\n\nOr just ready to show off your new logos? Why not come up with your own website\n\ninstead? Here’s a nifty guide about the best web hosting providers .\n\n\\_\n\nKeep in mind that there are many internet options for presenting your logo on the NET and everything depends on what you want to achieve. You have to approach in one way if you are doing outdoor advertisement and in another if you are doing your logo design portfolio. Ask yourself some questions:\n\ndoes it have to be more complex than necessary ?\n\nhow many clicks are people making to reach this exact content ?\n\nis there any action button on this page ?\n\nis there a easy way to reach the next project from the portfolio ?\n\nis this the right sorting for your portfolio ?\n\nare you gonna change it soon; how flexible it is ?\n\ndo you have to put everything in your portfolio or just some of the best stuff ?\n\nwhat about explaining your idea more in details; is it worth the extra hustle ?\n\nAnd don’t forget – no matter what – you can always create another website next year or just facelift it a bit.\n\nJust start it.\n\nCheck Alex’s website :\n\nbyAlex-logo-design6\n","autoDescription":"Here’s what Alex is writing: I am a Graphic Designer who has been developing identities for 10 years. Last year I designed my first piece of furniture called…","wordCount":{"words":450},"fields":{"slug":"/a-stool-and-logo-design/","author":"Margarit Ralev","featuredImage":{"id":"022a3f1a-207d-5473-9519-2d15d31d9b94","sharp":{"id":"18c2ef72-126f-54c5-88ea-07d828a8f2b5","original":{"src":"/static/byAlex-logo-design1-b9638d7d98df710e1a4fc5fadfdd1726.png"}}},"categories":[{"id":"655c88f4-b88b-5230-9f12-361441f2aa4b","frontmatter":{"title":"Inspiration","slug":"inspiration"}}]},"frontmatter":{"title":"A stool and logo byAlex","layout":"post","description":null,"permalink":"/a-stool-and-logo-design/","tags":["2012","alex","chair","stool","uk"],"date":"March 29, 2012","dateSchema":"2012-03-29T15:39:36.0000000+00:00"}}},"pageContext":{"id":"d3064fdf-4dd5-5bfb-95ea-2aa0d827c7ed","site":{"siteMetadata":{"title":"Logoblink.com","description":"about logo, brand and company design","siteUrl":"https://resilient-douhua-b2ce8d.netlify.app","disqusShortname":"placeholder","disqusBaseUrl":"https://logoblink.com"}},"settings":{"header":{"yaml":{"logo":{"sharp":{"original":{"src":"/static/logo-design-blog-logoblink-e69831d49c3b36ec0b00f3706412b68c.png"}}}}}}}}}