{"componentChunkName":"component---src-templates-post-js","path":"/anatomy-of-the-logotype/","result":{"data":{"markdownRemark":{"id":"2f4d8eff-597d-5ab8-9fcc-e4ebf222d6c9","html":"<img class=\"alignnone size-full wp-image-2750\" title=\"anatomy-of-logotype-logoblink\" src=\"/0dfaba5cbadd855551183b93195da894/anatomy-of-logotype-logoblink.gif\" alt width=\"518\" height=\"800\">\n<p>You are probably working with fonts from some time now.. and you don’t consider yourself as a type nerd, but it’s a good thing to go back to the basics and check what’s what.</p>\n<p>Here you go – practice :</p>\n<p>Stem</p>\n<p>Counter</p>\n<p>Shoulder</p>\n<p>Serif</p>\n<p>Ascender</p>\n<p>Arc of stem</p>\n<p>Link</p>\n<p>Loop</p>\n<p>Ear</p>\n<p>Serif</p>\n<p>Arm</p>\n<p>Crossbar</p>\n<p>Ascent</p>\n<p>Ascender line</p>\n<p>Cap height</p>\n<p>X-height</p>\n<p>Baseline</p>\n<p>Descender line</p>\n<p>Descent</p>\n<p>Apex</p>\n<p>Aperture</p>\n<p>Finial</p>\n<p>Axis</p>\n<p>Crotch</p>\n<p>Leg</p>\n<p>Chin</p>\n<p>Swash</p>\n<p>Spine</p>\n<p>Flag</p>\n<p>Tail</p>\n<p>Adnate</p>\n<p>Abrupt</p>\n<p>Beak</p>\n<p>Lachrymal</p>\n<p>etc.</p>\n<p>There are many posters and pictures of the anatomy of the letters, but I believe this one is good example.</p>\n<p>Say “Thank you” to the guys from : <a href=\"http://typedeskref.com/\" target=\"_blank\" rel=\"noopener nofollow\">typedeskref.com</a></p>","plainText":"\n\nYou are probably working with fonts from some time now.. and you don’t consider yourself as a type nerd, but it’s a good thing to go back to the basics and check what’s what.\n\nHere you go – practice :\n\nStem\n\nCounter\n\nShoulder\n\nSerif\n\nAscender\n\nArc of stem\n\nLink\n\nLoop\n\nEar\n\nSerif\n\nArm\n\nCrossbar\n\nAscent\n\nAscender line\n\nCap height\n\nX-height\n\nBaseline\n\nDescender line\n\nDescent\n\nApex\n\nAperture\n\nFinial\n\nAxis\n\nCrotch\n\nLeg\n\nChin\n\nSwash\n\nSpine\n\nFlag\n\nTail\n\nAdnate\n\nAbrupt\n\nBeak\n\nLachrymal\n\netc.\n\nThere are many posters and pictures of the anatomy of the letters, but I believe this one is good example.\n\nSay “Thank you” to the guys from : typedeskref.com\n","autoDescription":"You are probably working with fonts from some time now.. and you don’t consider yourself as a type nerd, but it’s a good thing to go back to the basics and…","wordCount":{"words":106},"fields":{"slug":"/anatomy-of-the-logotype/","author":"Margarit Ralev","featuredImage":{"id":"50a995fa-ff50-5e03-ae9d-1d244d4e2a89","sharp":{"id":"2bdb9844-4bcc-5cea-a84c-31aac14c016a","original":{"src":"/static/placehold-logoblink-c5f05ba2884dc00d0658913e08e2f7bf.png"}}},"categories":[{"id":"a92d932f-028f-5e66-8725-e733252fade8","frontmatter":{"title":"Sources","slug":"sources"}}]},"frontmatter":{"title":"Anatomy of the logotype","layout":"post","description":null,"permalink":"/anatomy-of-the-logotype/","tags":["anatomy","logotype","typeface"],"date":"April 21, 2012","dateSchema":"2012-04-21T17:38:25.0000000+00:00"}}},"pageContext":{"id":"2f4d8eff-597d-5ab8-9fcc-e4ebf222d6c9","site":{"siteMetadata":{"title":"Logoblink.com","description":"about logo, brand and company design","siteUrl":"https://resilient-douhua-b2ce8d.netlify.app","disqusShortname":"placeholder","disqusBaseUrl":"https://logoblink.com"}},"settings":{"header":{"yaml":{"logo":{"sharp":{"original":{"src":"/static/logo-design-blog-logoblink-e69831d49c3b36ec0b00f3706412b68c.png"}}}}}}}}}