{"componentChunkName":"component---src-templates-post-js","path":"/audi-brand-guideline/","result":{"data":{"markdownRemark":{"id":"bc5bc86b-7aee-542d-9b8e-027458fce768","html":"<p><figure class=\"gatsby-resp-image-figure\" style=\"margin-bottom: 1rem;\">\n    <span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto;  max-width: 600px;\"\n    >\n      <a\n    class=\"gatsby-resp-image-link\"\n    href=\"/static/d5d57d6c9ef5916a41b26dd31dd3f8b9/7491f/audi-brand0.png\"\n    style=\"display: block\"\n    target=\"_blank\"\n    rel=\"noopener\"\n  >\n    <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 52%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n        <source\n          srcset=\"/static/d5d57d6c9ef5916a41b26dd31dd3f8b9/47dae/audi-brand0.webp 184w,\n/static/d5d57d6c9ef5916a41b26dd31dd3f8b9/09e04/audi-brand0.webp 368w,\n/static/d5d57d6c9ef5916a41b26dd31dd3f8b9/b0544/audi-brand0.webp 600w\"\n          sizes=\"(max-width: 600px) 100vw, 600px\"\n          type=\"image/webp\"\n        />\n        <source\n          srcset=\"/static/d5d57d6c9ef5916a41b26dd31dd3f8b9/1f9a3/audi-brand0.png 184w,\n/static/d5d57d6c9ef5916a41b26dd31dd3f8b9/7fb37/audi-brand0.png 368w,\n/static/d5d57d6c9ef5916a41b26dd31dd3f8b9/7491f/audi-brand0.png 600w\"\n          sizes=\"(max-width: 600px) 100vw, 600px\"\n          type=\"image/png\"\n        />\n        <img\n          class=\"gatsby-resp-image-image\"\n          src=\"/static/d5d57d6c9ef5916a41b26dd31dd3f8b9/7491f/audi-brand0.png\"\n          alt=\"audi brand0\"\n          title=\"audi-brand0\"\n          loading=\"lazy\"\n          style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        />\n      </picture>\n  </a>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">audi-brand0</figcaption>\n  </figure></p>\n<br class=\"spacer_\" />\n<p>Few notes : the brand guideline is in Russian. Although – I’m sure you’ll understand every brand design rule even if you don’t speak the language. Some of the materials inside ( like the form design diagram ) are in German, so most probably it’s a Russian adaptation / translation. The other thing is that I don’t know the year this guideline is designed. May be it’s from around 2000. Just may be :)</p>\n<p>Here are screens from it :</p>\n<br class=\"spacer_\" />\n<p><a href=\"/img/2011/02/audi-brand0.png\"></a> <figure class=\"gatsby-resp-image-figure\" style=\"margin-bottom: 1rem;\">\n    <span class=\"gatsby-resp-image-wrapper\" style=\"position: relative; display: block; margin-left: auto; margin-right: auto;  max-width: 470px;\">\n      <span class=\"gatsby-resp-image-background-image\" style=\"padding-bottom: 77.4468085106383%; position: relative; bottom: 0; left: 0; background-image: url(&apos;data:image/png;base64,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&apos;); background-size: cover; display: block;\"></span>\n  <picture>\n        <source srcset=\"/static/fe5ede7ecfb13cbd185d91060d71df18/47dae/audi-brand1.webp 184w,\n/static/fe5ede7ecfb13cbd185d91060d71df18/09e04/audi-brand1.webp 368w,\n/static/fe5ede7ecfb13cbd185d91060d71df18/87fae/audi-brand1.webp 470w\" sizes=\"(max-width: 470px) 100vw, 470px\" type=\"image/webp\">\n        <source srcset=\"/static/fe5ede7ecfb13cbd185d91060d71df18/1f9a3/audi-brand1.png 184w,\n/static/fe5ede7ecfb13cbd185d91060d71df18/7fb37/audi-brand1.png 368w,\n/static/fe5ede7ecfb13cbd185d91060d71df18/ed622/audi-brand1.png 470w\" sizes=\"(max-width: 470px) 100vw, 470px\" type=\"image/png\">\n        <img class=\"gatsby-resp-image-image\" src=\"/static/fe5ede7ecfb13cbd185d91060d71df18/ed622/audi-brand1.png\" alt=\"audi brand1\" title=\"audi-brand1\" loading=\"lazy\" style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\">\n      </picture>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">audi-brand1</figcaption>\n  </figure></p>\n<p>There are these 3 cool audi sketches in the pdf. Something you can’t see everyday in a guideline.</p>\n<p><figure class=\"gatsby-resp-image-figure\" style=\"margin-bottom: 1rem;\">\n    <span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto;  max-width: 600px;\"\n    >\n      <a\n    class=\"gatsby-resp-image-link\"\n    href=\"/static/5a087640e62daf619da9b7b44d6ad145/7491f/audi-brand-2-e1296746202757.png\"\n    style=\"display: block\"\n    target=\"_blank\"\n    rel=\"noopener\"\n  >\n    <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 76.16666666666667%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n        <source\n          srcset=\"/static/5a087640e62daf619da9b7b44d6ad145/47dae/audi-brand-2-e1296746202757.webp 184w,\n/static/5a087640e62daf619da9b7b44d6ad145/09e04/audi-brand-2-e1296746202757.webp 368w,\n/static/5a087640e62daf619da9b7b44d6ad145/b0544/audi-brand-2-e1296746202757.webp 600w\"\n          sizes=\"(max-width: 600px) 100vw, 600px\"\n          type=\"image/webp\"\n        />\n        <source\n          srcset=\"/static/5a087640e62daf619da9b7b44d6ad145/1f9a3/audi-brand-2-e1296746202757.png 184w,\n/static/5a087640e62daf619da9b7b44d6ad145/7fb37/audi-brand-2-e1296746202757.png 368w,\n/static/5a087640e62daf619da9b7b44d6ad145/7491f/audi-brand-2-e1296746202757.png 600w\"\n          sizes=\"(max-width: 600px) 100vw, 600px\"\n          type=\"image/png\"\n        />\n        <img\n          class=\"gatsby-resp-image-image\"\n          src=\"/static/5a087640e62daf619da9b7b44d6ad145/7491f/audi-brand-2-e1296746202757.png\"\n          alt=\"audi brand 2 e1296746202757\"\n          title=\"audi-brand-2\"\n          loading=\"lazy\"\n          style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        />\n      </picture>\n  </a>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">audi-brand-2</figcaption>\n  </figure></p>\n<p>I think I remember some more similar sketches in the genuine Audi Magazine that you can read in their showrooms. I like this approach a lot.</p>\n<p><a href=\"/img/2011/02/audi-brand-2.png\"></a><figure class=\"gatsby-resp-image-figure\" style=\"margin-bottom: 1rem;\">\n    <span class=\"gatsby-resp-image-wrapper\" style=\"position: relative; display: block; margin-left: auto; margin-right: auto;  max-width: 525px;\">\n      <span class=\"gatsby-resp-image-background-image\" style=\"padding-bottom: 82.47619047619048%; position: relative; bottom: 0; left: 0; background-image: url(&apos;data:image/png;base64,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&apos;); background-size: cover; display: block;\"></span>\n  <picture>\n        <source srcset=\"/static/16b53ecaf6d5f932d59c61f697fb7529/47dae/audi-brand-3.webp 184w,\n/static/16b53ecaf6d5f932d59c61f697fb7529/09e04/audi-brand-3.webp 368w,\n/static/16b53ecaf6d5f932d59c61f697fb7529/63c4e/audi-brand-3.webp 525w\" sizes=\"(max-width: 525px) 100vw, 525px\" type=\"image/webp\">\n        <source srcset=\"/static/16b53ecaf6d5f932d59c61f697fb7529/1f9a3/audi-brand-3.png 184w,\n/static/16b53ecaf6d5f932d59c61f697fb7529/7fb37/audi-brand-3.png 368w,\n/static/16b53ecaf6d5f932d59c61f697fb7529/bfb83/audi-brand-3.png 525w\" sizes=\"(max-width: 525px) 100vw, 525px\" type=\"image/png\">\n        <img class=\"gatsby-resp-image-image\" src=\"/static/16b53ecaf6d5f932d59c61f697fb7529/bfb83/audi-brand-3.png\" alt=\"audi brand 3\" title=\"audi-brand-3\" loading=\"lazy\" style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\">\n      </picture>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">audi-brand-3</figcaption>\n  </figure></p>\n<p>It’s a low quality picture but may be that’s because of the period it was designed in.</p>\n<p><a href=\"/img/2011/02/audi-brand-3.png\"></a></p>\n<p><figure class=\"gatsby-resp-image-figure\" style=\"margin-bottom: 1rem;\">\n    <span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto;  max-width: 463px;\"\n    >\n      <a\n    class=\"gatsby-resp-image-link\"\n    href=\"/static/6d69340bc4f306ea544be2274de39270/c5fa0/audi-brand-4.png\"\n    style=\"display: block\"\n    target=\"_blank\"\n    rel=\"noopener\"\n  >\n    <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 95.46436285097192%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n        <source\n          srcset=\"/static/6d69340bc4f306ea544be2274de39270/47dae/audi-brand-4.webp 184w,\n/static/6d69340bc4f306ea544be2274de39270/09e04/audi-brand-4.webp 368w,\n/static/6d69340bc4f306ea544be2274de39270/a04d7/audi-brand-4.webp 463w\"\n          sizes=\"(max-width: 463px) 100vw, 463px\"\n          type=\"image/webp\"\n        />\n        <source\n          srcset=\"/static/6d69340bc4f306ea544be2274de39270/1f9a3/audi-brand-4.png 184w,\n/static/6d69340bc4f306ea544be2274de39270/7fb37/audi-brand-4.png 368w,\n/static/6d69340bc4f306ea544be2274de39270/c5fa0/audi-brand-4.png 463w\"\n          sizes=\"(max-width: 463px) 100vw, 463px\"\n          type=\"image/png\"\n        />\n        <img\n          class=\"gatsby-resp-image-image\"\n          src=\"/static/6d69340bc4f306ea544be2274de39270/c5fa0/audi-brand-4.png\"\n          alt=\"audi brand 4\"\n          title=\"audi-brand-4\"\n          loading=\"lazy\"\n          style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        />\n      </picture>\n  </a>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">audi-brand-4</figcaption>\n  </figure></p>\n<p>Like a plan of a machine, right ? If I may paraphrase : Design durch technik ;)</p>\n<p><a href=\"http://www.4shared.com/document/vJHnkAwB/Audi-brand-guideline.html\" target=\"_blank\" rel=\"noopener nofollow\">DOWNLOAD THE PDF</a> / 5 MB, 63 pages in Russian</p>","plainText":"audi-brand0\n\n\n\nFew notes : the brand guideline is in Russian. Although – I’m sure you’ll understand every brand design rule even if you don’t speak the language. Some of the materials inside ( like the form design diagram ) are in German, so most probably it’s a Russian adaptation / translation. The other thing is that I don’t know the year this guideline is designed. May be it’s from around 2000. Just may be :)\n\nHere are screens from it :\n\n\n\n \n\nThere are these 3 cool audi sketches in the pdf. Something you can’t see everyday in a guideline.\n\naudi-brand-2\n\nI think I remember some more similar sketches in the genuine Audi Magazine that you can read in their showrooms. I like this approach a lot.\n\n\n\nIt’s a low quality picture but may be that’s because of the period it was designed in.\n\n\n\naudi-brand-4\n\nLike a plan of a machine, right ? If I may paraphrase : Design durch technik ;)\n\nDOWNLOAD THE PDF / 5 MB, 63 pages in Russian\n","autoDescription":"Few notes : the brand guideline is in Russian. Although – I’m sure you’ll understand every brand design rule even if you don’t speak the language. Some of the…","wordCount":{"words":157},"fields":{"slug":"/audi-brand-guideline/","author":"Margarit Ralev","featuredImage":{"id":"ac551d91-4a34-5d62-9489-6ad6354022ee","sharp":{"id":"8e2f1867-e5be-5ea5-9b96-cb6d6f07293f","original":{"src":"/static/audi-brand0-d5d57d6c9ef5916a41b26dd31dd3f8b9.png"}}},"categories":[{"id":"55371e1f-ea1c-57fc-859d-dbd33c97b519","frontmatter":{"title":"Guidelines","slug":"guidelines"}}]},"frontmatter":{"title":"Audi Brand Guideline ( in Russian )","layout":"post","description":null,"permalink":"/audi-brand-guideline/","tags":["audi","car","guideline","pdf","russia"],"date":"February 03, 2011","dateSchema":"2011-02-03T17:24:42.0000000+00:00"}}},"pageContext":{"id":"bc5bc86b-7aee-542d-9b8e-027458fce768","site":{"siteMetadata":{"title":"Logoblink.com","description":"about logo, brand and company design","siteUrl":"https://resilient-douhua-b2ce8d.netlify.app","disqusShortname":"placeholder","disqusBaseUrl":"https://logoblink.com"}},"settings":{"header":{"yaml":{"logo":{"sharp":{"original":{"src":"/static/logo-design-blog-logoblink-e69831d49c3b36ec0b00f3706412b68c.png"}}}}}}}}}