{"componentChunkName":"component---src-templates-post-js","path":"/before-after-beer-logo/","result":{"data":{"markdownRemark":{"id":"d09d1ae7-acc0-567a-9363-09659416e431","html":"
\n \n \n \n \n \n \n \"beer\n \n \n \n
Before & After (B&A) beer label
\n
\n

This illustration can hardly be called a logo, but still – it deserves some attention.

\n

Then I tried to track the label’s origin. Here are a few things I’ve found :

\n
\n \n \n \n \n \n \n \"beer\n \n \n \n
B&A label version 02
\n
\n

Another version of the label

\n
\n \n \n \n \n \n \n \"beer\n \n \n \n
B&A the label
\n
\n

Here’s the clean label

\n
\n \n \n \n \n \n \n \"book\n \n \n \n
Chuck alahniuk : Invisible Monsters
\n
\n

And this is a book which I found with the drawing on the cover. Here’s where the beer logo appears to come from. Invisible Monsters, written by Chuck Palahniuk. Pay attention that the title is written upside down so that you have to flip the book if you want to read it. And then, of course, you’ll see the old woman. The picture probably comes from another place, but this seems to be the most famous usage of this visual illusion.

\n
\n \n \n \n \n \n \n \"book\n \n \n \n
The book : front ad back
\n
\n

It’s a little bit small, but this should be the back cover of the book. There’s no pink spot there. Obviously.

\n\"inverted\n

Here’s a double preview just to see the rotated original.

\n
\n \n \n \n \n \n \n \"black/white\n \n \n \n
the logo in b/w
\n
\n

For some people the difference could be more obvious in black and white…

\n

<img class=\"alignnone size-full wp-image-2247\" title=the logo tattooed\" src=\"/img/2011/11/before-and-after-beer-logo-tattoo.jpg\" alt=\"beer logo tattoo design\" width=\"493\" height=\"369\">

\n

Want a tattoo like this ? :)

\n

_

\n

Of course – one can always find another similar design/concept. Here’s something you may have already seen on the internet:

\n\"drawing\n

Can you see them both?

\n

Clue: The chin of the young woman

\n

become the nose of the old lady.

\n
\n \n \n \n \n \n \n \"drawing\n \n \n \n
Young woman/old woman variations
\n
\n

“A famous perceptual illusion in which the brain switches between seeing a young girl and an old woman (or “wife” and “mother in law”). An anonymous German postcard from 1888 (left figure) depicts the image in its earliest known form, and a rendition on an advertisement for the Anchor Buggy Company from 1890 (center figure) provides another early example (IllusionWorks). For many years, the creator of this figure was thought to be British cartoonist W. E. Hill, who published it in 1915 in Puck humor magazine, an American magazine inspired by the British magazine Punch (right figure). However, Hill almost certainly adapted the figure from an original concept that was popular throughout the world on trading and puzzle cards.”

\n

reference for the last paragraph : Wolfram MathWorld

","plainText":"\n\nThis illustration can hardly be called a logo, but still – it deserves some attention.\n\nThen I tried to track the label’s origin. Here are a few things I’ve found :\n\n\n\nAnother version of the label\n\n\n\nHere’s the clean label\n\n\n\nAnd this is a book which I found with the drawing on the cover. Here’s where the beer logo appears to come from. Invisible Monsters, written by Chuck Palahniuk. Pay attention that the title is written upside down so that you have to flip the book if you want to read it. And then, of course, you’ll see the old woman. The picture probably comes from another place, but this seems to be the most famous usage of this visual illusion.\n\n\n\nIt’s a little bit small, but this should be the back cover of the book. There’s no pink spot there. Obviously.\n\n\n\nHere’s a double preview just to see the rotated original.\n\n\n\nFor some people the difference could be more obvious in black and white…\n\n<img class=\"alignnone size-full wp-image-2247\" title=the logo tattooed\" src=\"/img/2011/11/before-and-after-beer-logo-tattoo.jpg\" alt=\"beer logo tattoo design\" width=\"493\" height=\"369\">\n\nWant a tattoo like this ? :)\n\n\\_\n\nOf course – one can always find another similar design/concept. Here’s something you may have already seen on the internet:\n\n\n\nCan you see them both?\n\nClue: The chin of the young woman\n\nbecome the nose of the old lady.\n\n\n\n“A famous perceptual illusion in which the brain switches between seeing a young girl and an old woman (or “wife” and “mother in law”). An anonymous German postcard from 1888 (left figure) depicts the image in its earliest known form, and a rendition on an advertisement for the Anchor Buggy Company from 1890 (center figure) provides another early example (IllusionWorks). For many years, the creator of this figure was thought to be British cartoonist W. E. Hill, who published it in 1915 in Puck humor magazine, an American magazine inspired by the British magazine Punch (right figure). However, Hill almost certainly adapted the figure from an original concept that was popular throughout the world on trading and puzzle cards.”\n\nreference for the last paragraph : Wolfram MathWorld\n","autoDescription":"This illustration can hardly be called a logo, but still – it deserves some attention. Then I tried to track the label’s origin. Here are a few things I’ve…","wordCount":{"words":355},"fields":{"slug":"/before-after-beer-logo/","author":"Margarit Ralev","featuredImage":{"id":"1a1a54aa-4595-57ae-9044-ea5bd9296f48","sharp":{"id":"b08e1312-017b-5786-acc8-c62f2580b84a","original":{"src":"/static/before-and-after-beer2-0eb0ccc61d0858c585894e8540768058.jpg"}}},"categories":[{"id":"a8c612b7-16ce-5d26-a468-abe3569e842f","frontmatter":{"title":"Fun","slug":"fun"}}]},"frontmatter":{"title":"Before and After Beer Logo & Label","layout":"post","description":"One day I saw this interesting beer logo label in facebook. It represents a woman which becomes an old lady when turned upside down at 180 degrees.","permalink":"/before-after-beer-logo/","tags":["beer","illusion","illustration","mark"],"date":"November 27, 2011","dateSchema":"2011-11-27T01:09:30.0000000+00:00"}}},"pageContext":{"id":"d09d1ae7-acc0-567a-9363-09659416e431","site":{"siteMetadata":{"title":"Logoblink.com","description":"about logo, brand and company design","siteUrl":"https://resilient-douhua-b2ce8d.netlify.app","disqusShortname":"placeholder","disqusBaseUrl":"https://logoblink.com"}},"settings":{"header":{"yaml":{"logo":{"sharp":{"original":{"src":"/static/logo-design-blog-logoblink-e69831d49c3b36ec0b00f3706412b68c.png"}}}}}}}}}