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It’s a relevant question to ask when someone talks about hidden…","fields":{"slug":"/hidden-meaning-logos-hyundai-toyota-bmw/","author":"Boris","featuredImage":{"id":"b44711d2-81b7-56d2-8e7d-364d9b316560","sharp":{"id":"76626233-e19a-5b0a-984c-988e1225be54","fixed":{"tracedSVG":"data:image/svg+xml,%3csvg%20xmlns='http://www.w3.org/2000/svg'%20width='290'%20height='290'%3e%3cpath%20d='M0%20145v145h291V0H0v145M129%2035c-74%209-116%2083-87%20152%203%207%207%2011%207%209v-2a109%20109%200%2001-9-80l1-4%201%203c0%202%201%203%202%202l1%202v2l2%202%201%201%2012%205%202%201%202%201%204%202%205%202%203-7%2010-22%202-3-4%204c-3%204-6%206-6%205l9-12c6-8%208-11%208-13%200-3%200-3%201-2%201%202-1%208-4%2011-3%204%200%203%205-2%208-7%2028-16%2037-16%202%200%203-1%203-2l4-1c3%200%203%200%206-9l3-8v8c0%209%200%2010%207%2010%202%200%202%200%202-6a257%20257%200%2001-2-24h-6l-4-1-3%209-4%2010-3-10c-3-8-4-9-5-9l-6%201c-3%200-3%200-3%204%200%203%200%203-1%201%200-3-1-4-8-5h-5l4-2a100%20100%200%2001103%2027c42%2043%2039%20113-8%20152-29%2025-67%2032-104%2019-8-2-12-1-4%202A107%20107%200%2000215%2065c-8-8-19-15-20-14v-1l-1-1h-2c1-1-9-6-18-9-14-4-32-7-45-5m67%2041c-10%2014-10%2013-6%2016l2%203%209-5%209-3-5%207c-7%208-7%207-2%2015l25-13-3-6-7%203-7%203%205-6c5-7%205-8%202-11l-2-2-7%203c-8%204-8%203-4-2l4-6c1%200%200-2-2-3l-3-3-8%2010m-67%204c-45%208-67%2060-42%2098%2015%2022%2045%2033%2070%2027%2033-9%2054-44%2046-76-8-34-40-56-74-49m9%2031v29h-29l-30%201%2030%201h31v-31l-1-30-1%2030m1%2034l-1%2029v29l-6-1-11-2c-6-2-9-3-5%200%204%201%2014%204%2019%204h4v-59m37%201l-5%201c6%200%206%200%202%201l-4%201c0%202-1%205-3%205l-3%202-4%203-4%203c0%202-1%203-3%203l-3%201-3%201c-2%200-2%201-2%205l-1%2018v14h3c4%200%2017-4%2024-8%2018-9%2029-25%2032-46l1-5h-8l-19%201'%20fill='%23d3d3d3'%20fill-rule='evenodd'/%3e%3c/svg%3e","width":290,"height":290,"src":"/static/c173e57c45562781b1da66216c5df7a4/fdf52/bmw-logo.jpg","srcSet":"/static/c173e57c45562781b1da66216c5df7a4/fdf52/bmw-logo.jpg 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The triangular (in most cases) logo with the rooster can be seen on variety of shoes, shorts, t-shirts and other sports equipment. Whereas the French company producing sports clothing originated back in 1882, the first branded products were available on the market from 1948. 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104w,\n/static/0e33b7f97fc1bf5c4742fcd91fec3f4f/aec61/new-colection.jpg 207w,\n/static/0e33b7f97fc1bf5c4742fcd91fec3f4f/ed412/new-colection.jpg 414w,\n/static/0e33b7f97fc1bf5c4742fcd91fec3f4f/71807/new-colection.jpg 615w","sizes":"(max-width: 414px) 100vw, 414px"}}},"categories":[{"id":"f9ce1c41-b4af-5aed-a191-b85790a4ceb7","frontmatter":{"title":"Case Studies","slug":"case-studies"}}]},"frontmatter":{"title":"Logo evolution: Le Coq Sportif","layout":"post","publishDate":"February 12, 2013","publishDateTooltip":"February 12th 2013, 3:58:18 pm","publishDateISO":"2013-02-12T15:58:18.0000000+00:00"}}},{"node":{"id":"cd34c193-c986-5c05-95ce-ce97b9ae44f8","excerpt":"An ambigram is an art form that can be read in the same way from another viewpoint or orientation. John Langdon and Scott Kim are the two artists who have been most responsible for the popularization of ambigrams. Douglas R. Hofstadter has focused his research on the sense of “I”, consciousness, analogy-making, artistic creation and etc. He describes an ambigram as a “calligraphic design that…","fields":{"slug":"/ambigram-logo-set-collection/","author":"ani","featuredImage":{"id":"8af567a6-5071-58d5-9ae2-771dffc79739","sharp":{"id":"a45a1662-b6ad-5446-99f5-7ec09a253ce5","fixed":{"tracedSVG":"data:image/svg+xml,%3csvg%20xmlns='http://www.w3.org/2000/svg'%20width='414'%20height='414'%3e%3cpath%20d='M154%2059c-33%204-61%2025-70%2054-4%2013-4%2021-5%2075l1%2056c5%2010%2011%2015%2022%2015%207%200%2013-2%2024-10l8-7%203%204c6%2015%2024%2018%2040%206%205-4%205-4%205-9%200-6-1-6-6-2-6%205-6%206-6-39%200-40%200-41-2-45-8-16-26-18-41-5-4%203-4%204-4%209l1%205%204-3c7-5%207-6%207%2032%200%2030%200%2034-2%2036l-17%2012c-1%200-1%206-1-61%200-49%200-61%202-67%206-33%2031-52%2066-52l12-1c0-2-30-5-41-3m46%2033c-8%204-10%209-10%2017%200%207%200%208%202%2011%208%2011%2025%2011%2032%200%2010-16-7-36-24-28M34%20144l-6%201-13%208-11%207c-1%201-1%200-2-2-2-3-2%200-2%2028l1%2032a658%20658%200%20013-45c8-7%2018-13%2019-13l1%2035v35l-9%207c-11%208-12%208-12-3l-1-8c-2%200-2%201-2%2016v16l3-2%2011-7c10-8%2010-8%2012-3%206%2015%2024%2018%2040%206%205-4%205-4%205-9%200-6-1-6-6-2-6%205-6%206-6-40v-41l-3-5c-5-8-16-14-22-11m160%201l-11%206c-5%204-5%204-5%209%200%206%200%206%205%203%207-5%207-7%207%2036l1%2043c4%2018%2024%2023%2041%2010%205-4%206-5%206-10s-1-6-6-2c-7%206-7%207-7-39s0-45-8-52c-7-6-14-7-23-4m56%200l-10%206c-5%203-6%204-6%209%200%206%201%206%206%202%206-5%206-6%206%2040%200%2044%200%2044%206%2050%209%2010%2024%209%2037-1%204-3%204-3%204-9s0-6-5-2c-7%206-7%207-7-32v-35l9-6c8-7%2010-8%2011-6a2935%202935%200%2001-3%20131c-6%2023-22%2039-44%2045-7%202-23%204-28%203-4%200-6%202-2%202%2042%209%2083-6%20101-37%2010-18%2011-26%2011-94v-53l-3-5c-10-14-25-13-44%202l-7%206-3-4c-6-12-18-17-29-12m112%200c-3%200-7%203-11%205l-6%204v6c0%207%200%207%206%202s6-5%206%2039l1%2043c2%209%2011%2015%2022%2015%207%200%2012-2%2023-11%207-5%209-6%2010-5s1-11%201-28c0-20%200-29-1-28l-1%2022v21c-4%204-18%2013-19%2013l-1-35v-35l7-6c13-9%2014-9%2013%203l1%208%201-16-1-16-20%2014-3-3c-5-11-17-16-28-12M199%20277c-15%207-12%2031%204%2035%2017%205%2030-15%2021-29-6-7-17-10-25-6'%20fill='%23d3d3d3'%20fill-rule='evenodd'/%3e%3c/svg%3e","width":290,"height":290,"src":"/static/24e31c9f424cbd3283c6a9cc42ff966a/fdf52/preview1.jpg","srcSet":"/static/24e31c9f424cbd3283c6a9cc42ff966a/fdf52/preview1.jpg 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104w,\n/static/24e31c9f424cbd3283c6a9cc42ff966a/aec61/preview1.jpg 207w,\n/static/24e31c9f424cbd3283c6a9cc42ff966a/ed412/preview1.jpg 414w,\n/static/24e31c9f424cbd3283c6a9cc42ff966a/6eaa8/preview1.jpg 500w","sizes":"(max-width: 414px) 100vw, 414px"}}},"categories":[{"id":"f9ce1c41-b4af-5aed-a191-b85790a4ceb7","frontmatter":{"title":"Case Studies","slug":"case-studies"}},{"id":"bfbd8b08-0001-5554-86b2-b2a712332afc","frontmatter":{"title":"Logo sets","slug":"logo-sets"}}]},"frontmatter":{"title":"Ambigram Logo Set Collection","layout":"post","publishDate":"February 08, 2013","publishDateTooltip":"February 8th 2013, 5:47:15 pm","publishDateISO":"2013-02-08T17:47:15.0000000+00:00"}}},{"node":{"id":"a621c081-097d-567c-877b-0aadb0597df4","excerpt":"As the coffee is my favorite everyday drink I did a research on the coffee brands and their logos from around the world. I’ve collected the most interesting  of the famous coffee logos for you to see here! Enjoy them:) It’s interesting how different the approach to each logo design is. The company’s logo is the most important part of the corporate identity. Therefore, brand logos should…","fields":{"slug":"/36-designs-famous-coffee-logos/","author":"ani","featuredImage":{"id":"9de2fc74-3bf7-5b23-9abe-cf29393f3299","sharp":{"id":"be1df853-86ad-57bf-80d2-f7f8f1cb753c","fixed":{"tracedSVG":"data:image/svg+xml,%3csvg%20xmlns='http://www.w3.org/2000/svg'%20width='414'%20height='414'%3e%3cpath%20d='M58%202c-1%202%202%203%203%201%202-1%202-1%203%201v6c-2%201-4-1-4-2V6l-2%202-3%201c-3%200-5%203-5%207%200%202-1%203-2%203l-2%203-1%202-1%202%202%201%201%201c0%201-3%203-4%202-2%200-4%205-2%207%202%201%203%203%201%203l-1%202-2%203-3%203-2%203%202%201%203%201c0%202-1%204-3%204l-1%204c0%203%200%204%202%203%202%200%203%200%203%202%201%201%200%202-1%202-2%200-5%202-5%205%200%202-1%202-3%202-3%200-4%201-5%2020%200%2010%200%2010%201%209l3-1-2%203c-2%201-2%202-2%2010%200%2013%202%2027%204%2029v6c0%205%202%2021%204%2023l2%204%202%206c2%202%202%204%201%205l4%2012c4%2011%206%2013%207%208%200-3%200-3%202-2v5c-3%202-2%205%205%2015%2012%2019%2029%2034%2049%2044%209%204%2012%205%2012%203s4-1%204%201c1%203%204%204%2012%204l4%202c3%202%2036%205%2038%203%201-2%201-9-1-10v-2c2-1%202-4%202-23v-22l-28-1-29-1c-2-2-4-16-4-28%200-7%200-6%2010-7%206-1%2016-4%2015-6l-6%201h-20l-3-13-2-13-11-2-11-3c-2-1-2-6%200-7s1-2-3-1c-6%202-5-2%202-4%203-1%204-2%205-4l2-4%203-5a1126%201126%200%200111-27c2-3%202-5%203-21%200-19%201-28%202-29l1-3%202-6%201-4-1%202-2%201-2%201c-1%202-4%201-4-1h1l3-3c1-5%201-5%204-3l3%201c0-1%207-12%209-13l1-3%201-1%204-2c3-4%2015-11%2022-15l7-3h-19c-17%200-18%200-18%202-1%203-3%203-4%200%200-2-1-2-17-2-15%200-20%201-16%202%202%201%200%203-2%203s-2%200-2-2l1-3H72C61%200%2058%200%2058%202m216%202c25%2015%2039%2037%2043%2068a102%20102%200%2001-32%2089l-5%205v45c0%2045%200%2049%204%2045l2-2%2011-6%202-1c2%200%2029-18%2029-20l-3-2c-4-1-4-4%200-3%203%200%203-1%200-4l-2-3c1-2%204-2%204%200l2%204c2%202%202%203%200%204l-1%202c0%205%2033-29%2039-40l2-3%204-6h-1l-2-1-1-2c-3%201-5-1-3-2%202-2%203-2%205%201%203%203%203%203%206-2l2-4-2-2c-2%200-3-2-3-2%200-3%203-2%204%200l1%202a54%2054%200%20008-18l4-15%202-5c2-5%203-18%201-20v-3c2-1%202-4%202-17-1-19-1-22-5-22-2%200-2%200-2-2v-3c-2-2-3-1-3%201s-2%203-4%201l-3-2v-3h1c3%202%206%202%206%200l2-2%202%202c0%202%203%203%203%201%202-4-4-39-8-54-1-4-7-5-8-1l-3%202c-2-1-2-3%200-3%201-1-23-1-52-1h-54l6%204m-74%208c-27%203-45%2010-56%2024-9%2011-15%2028-11%2034%204%204%2019%208%2038%207%2016%200%2015%200%2040-9%2020-7%2048-8%2069-1%2014%204%2018-3%2010-20s-24-28-47-33c-9-2-35-3-43-2m31%2060c-8%201-16%204-25%207-18%208-36%2010-56%206-13-2-14-2-16%201-3%204-1%2010%204%2021%2012%2024%2043%2037%2083%2035%2017-1%2024-3%2026-6%201-2%201-2%201%200%201%202%205%201%2015-4%2014-6%2024-17%2029-32%204-11%203-18-5-21-10-6-42-9-56-7M48%20189l-1%204-1%203c1%202%204%201%204%200%200-3%203-6%204-4v6l1-2h2l1%203c0%202%202%204%202%202%202-5%202-9%200-9l-2-1c0-2-1-3-5-3-3-1-4-1-5%201m20%20144a607%20607%200%2001-11%2037l-4-10a211%20211%200%2001-9-33H25v3a676%20676%200%20014%2064c2%200%201%203-1%203-1%201-2%202-2%207v6h17l-1-13c0-9-1-13-2-15v-3l1-8c0-13%202-9%209%2021l2%208h5c5%200%206%200%206-2l2-10c1-5%202-8%201-9v-1c1%200%202-2%203-7%204-15%205-9%202%2030v11h17v-5l-2-4-1-1%201-1c1%200%202-8%202-38v-38l-9-1h-9l-2%209m38-6l-2%2011a1117%201117%200%2001-12%2069c0%202%200%202%208%202h8l1-7c0-8%202-10%208-10%205%200%207%202%207%2010s0%208%2010%208h8v-4l-2-7a627%20627%200%2001-11-73h-12c-10-1-10-1-11%201m150-1v17c0%2018%200%2019-5%2019-6%200-6-1-6-19%200-13-1-16-2-16h-15v82h17l-1-13c0-17%202-22%209-19%204%201%204%204%203%2020v13h16v-84l-8-1-8%201m124%200l-2%2030c-1%2028-2%2034-3%2029l-5-50v-4h-10c-13-1-13-1-13%205l-1%2015-2%2022c-2%2023-4%2016-5-24v-22h-18l1%2012a1135%201135%200%20018%2061v8h11c11%200%2011%200%2011-2l3-22%203-29a775%20775%200%20006%2050l1%205h23v-10a1450%201450%200%20018-74c-2-2-16-1-16%200m-241%207l1%208%203-1c5%200%207%201%208%205v65h17v-14l-1-33c0-22%200-23%207-23h4v-13l-19-1h-20v7m43%200l1%207h5c7%201%207%200%207%2037v33h17l-1-33%201-35%205-2h5v-14h-40v7m99%2035v41h36v-14h-3c-14%201-18-2-18-12%200-8%201-9%209-10h7v-14h-6c-8%200-10-2-10-9s1-8%2011-9h9v-15h-18l-17%201v41m-166-13c-2%2018-2%2022%200%2023h4c2-1%202-2%201-10a330%20330%200%2001-2-21c-1%200-2%202-3%208'%20fill='%23d3d3d3'%20fill-rule='evenodd'/%3e%3c/svg%3e","width":251,"height":251,"src":"/static/ba92155e3e3b789ff0c1beb15d176868/27413/Matthew-Algie.jpg","srcSet":"/static/ba92155e3e3b789ff0c1beb15d176868/27413/Matthew-Algie.jpg 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So it happened that  in 2012 the city of Guimaraes, Portugal was the European Capital of culture. The city is famous for  its museums, plenty of monuments, cultural associations, art galleries and popular festivities. During the time it was the capital of culture you could see the graphic identity designs for 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pm","publishDateISO":"2013-01-11T14:40:01.0000000+00:00"}}},{"node":{"id":"77bbeb30-f493-5de1-9eb6-45bb467626d7","excerpt":"The brand can set one seller’s goods or service from the others’. A brand may identify one item, a family of items, or all items of that seller. So, we can say that a Brand is the personality that identifies a product, service or company. A good brand can transmit to the user/consumer, aspects like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become…","fields":{"slug":"/power-brand-haagen-dazs/","author":"Tiago A. 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Place’s ( BUILD ) blog : “A while ago we received an email from Gary Hustwit the director of ‘Helvetica – A Documentary Film’ asking our advice on what type I would use for a new documentary he was producing on product design. We replied saying it might be nice to make the letterforms from actual products, he liked the idea, and would we be up for doing it? 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