{"componentChunkName":"component---src-templates-post-js","path":"/euro-2012-brand-design/","result":{"data":{"markdownRemark":{"id":"ed570094-4c1f-5a8f-8c27-4e70f2bc5149","html":"

\n

It’s colorful, it’s extravagant.. and it’s not the typical Euro Championship logo, but with the right presentation everything’s fine.

\n

Actually the video is made back in 2009, but it’s a really good example of how a brand design should be approached and presented. If the London 2012 Olympics logo had the same presentation – I bet more people would be happy with the design. Anyway – this post is about the Euro 2012 football games, so I’ll provide some more images related to the topic:

\n
\n \n \n \n \n \n \n \"uefa\n \n \n \n
UEFA Euro 2012 logo design
\n
\n

The logo looks good on B&W backgrounds which is very important.

\n
\n \n \n \n \n \n \n \"uefa\n \n \n \n
Euro 2012 logo variations
\n
\n

 As you can see, a combination of the logo design on a color background is not a problem for the eye, too.

\n

We have to admit – all the graphics are approached very professionally and are excellent examples for good branding.

\n
\n \n \n \n \n \n \n \"uefa\n \n \n \n
Euro 2012 brand design
\n
\n

Some materials from the current website of the event:

\n
\n \n \n \n \n \n \n \"uefa\n \n \n \n
Euro 2012 web design
\n
\n

And this is the background file itself.

\n
\n \n \n \n \n \n \n \"uefa\n \n \n \n
Euro 2012 background pattern
\n
\n

The pattern used alone.

\n
\n \n \n \n \n \n \n \"uefa\n \n \n \n
Euro 2012 background pattern
\n
\n

Some banner designs with the floral elements.

\n\"uefa\n

A horizontal extended “uefa” version

\n
\n \n \n \n \n \n \n \"uefa\n \n \n \n
banner design 2
\n
\n

And some hand-picked moments from the video :

\n

\n \n \n \n \n \n \n \"Uefa\n \n \n \n
screenshot 01
\n
\n \n \n \n \n \n \n \"Uefa\n \n \n \n
screenshot 02
\n
\n \n \n \n \n \n \n \"Uefa\n \n \n \n
screenshot 03
\n
\n \n \n \n \n \n \n \"Uefa\n \n \n \n
screenshot 04
\n
\n \n \n \n \n \n \n \"Uefa\n \n \n \n
screenshot 05
\n
\n \n \n \n \n \n \n \"Uefa\n \n \n \n
screenshot 06
\n
\n \n \n \n \n \n \n \"Uefa\n \n \n \n
screenshot 07
\n
\n \n \n \n \n \n \n \"Uefa\n \n \n \n
screenshot 08
\n
\n \n \n \n \n \n \n \"Uefa\n \n \n \n
screenshot 09
\n
\n \n \n \n \n \n \n \"Uefa\n \n \n \n
screenshot 10
\n
\n \n \n \n \n \n \n \"Uefa\n \n \n \n
screenshot 11
\n

\n

Happy football watching!

\n

Some source:

\n

http://artofvisualcommunication.blogspot.com/2010/08/euro-2012-tournament-identity.html

","plainText":"youtube: https://www.youtube.com/watch?v=FsB-OqYY5rM\n\nIt’s colorful, it’s extravagant.. and it’s not the typical Euro Championship logo, but with the right presentation everything’s fine.\n\nActually the video is made back in 2009, but it’s a really good example of how a brand design should be approached and presented. If the London 2012 Olympics logo had the same presentation – I bet more people would be happy with the design. Anyway – this post is about the Euro 2012 football games, so I’ll provide some more images related to the topic:\n\n\n\nThe logo looks good on B&W backgrounds which is very important.\n\n\n\n As you can see, a combination of the logo design on a color background is not a problem for the eye, too.\n\nWe have to admit – all the graphics are approached very professionally and are excellent examples for good branding.\n\n\n\nSome materials from the current website of the event:\n\n\n\nAnd this is the background file itself.\n\n\n\nThe pattern used alone.\n\n\n\nSome banner designs with the floral elements.\n\n\n\nA horizontal extended “uefa” version\n\n\n\nAnd some hand-picked moments from the video :\n\n \n\nHappy football watching!\n\nSome source:\n\nhttp://artofvisualcommunication.blogspot.com/2010/08/euro-2012-tournament-identity.html\n","autoDescription":"It’s colorful, it’s extravagant.. and it’s not the typical Euro Championship logo, but with the right presentation everything’s fine. Actually the video is made…","wordCount":{"words":183},"fields":{"slug":"/euro-2012-brand-design/","author":"Margarit Ralev","featuredImage":{"id":"7f8e240f-271c-5b22-9008-82f64ff1ee05","sharp":{"id":"413b786a-04fc-5285-b91b-e0289fef7453","original":{"src":"/static/Uefa-Euro-2012-logo-design-02-9cc0b4499f11a7accb5be6dc5ad26623.jpg"}}},"categories":[{"id":"655c88f4-b88b-5230-9f12-361441f2aa4b","frontmatter":{"title":"Inspiration","slug":"inspiration"}}]},"frontmatter":{"title":"Euro 2012 Poland-Ukraine brand design","layout":"post","description":"The 2012 UEFA brand design is very interesting. The logo design is engaging and is a good examples of how a brand design should be approached and presented.","permalink":"/euro-2012-brand-design/","tags":["2012","colorful","flower","football","poland","soccer","ukraine"],"date":"May 20, 2012","dateSchema":"2012-05-20T22:53:16.0000000+00:00"}}},"pageContext":{"id":"ed570094-4c1f-5a8f-8c27-4e70f2bc5149","site":{"siteMetadata":{"title":"Logoblink.com","description":"about logo, brand and company design","siteUrl":"https://resilient-douhua-b2ce8d.netlify.app","disqusShortname":"placeholder","disqusBaseUrl":"https://logoblink.com"}},"settings":{"header":{"yaml":{"logo":{"sharp":{"original":{"src":"/static/logo-design-blog-logoblink-e69831d49c3b36ec0b00f3706412b68c.png"}}}}}}}}}