{"componentChunkName":"component---src-templates-post-js","path":"/ge-brand-guidelines/","result":{"data":{"markdownRemark":{"id":"455c2ed6-4bc3-51f5-8f40-8413471d74f8","html":"<p><a href=\"http://www.4shared.com/file/94689866/90f10910/_2__General_Electric-01.html\" title=\"GE-logo-Guidelines\" target=\"_blank\" rel=\"noopener nofollow\"><figure class=\"gatsby-resp-image-figure\" style=\"margin-bottom: 1rem;\">\n    <span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto;  max-width: 500px;\"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 170%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n        <source\n          srcset=\"/static/7bed225fcfcdffde78edfbad17c8dd1d/47dae/generalelectric-brand-guidelines.webp 184w,\n/static/7bed225fcfcdffde78edfbad17c8dd1d/09e04/generalelectric-brand-guidelines.webp 368w,\n/static/7bed225fcfcdffde78edfbad17c8dd1d/10636/generalelectric-brand-guidelines.webp 500w\"\n          sizes=\"(max-width: 500px) 100vw, 500px\"\n          type=\"image/webp\"\n        />\n        <source\n          srcset=\"/static/7bed225fcfcdffde78edfbad17c8dd1d/1f9a3/generalelectric-brand-guidelines.png 184w,\n/static/7bed225fcfcdffde78edfbad17c8dd1d/7fb37/generalelectric-brand-guidelines.png 368w,\n/static/7bed225fcfcdffde78edfbad17c8dd1d/b30f8/generalelectric-brand-guidelines.png 500w\"\n          sizes=\"(max-width: 500px) 100vw, 500px\"\n          type=\"image/png\"\n        />\n        <img\n          class=\"gatsby-resp-image-image\"\n          src=\"/static/7bed225fcfcdffde78edfbad17c8dd1d/b30f8/generalelectric-brand-guidelines.png\"\n          alt=\"generalelectric-brand-guidelines\"\n          title=\"generalelectric-brand-guidelines\"\n          loading=\"lazy\"\n          style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        />\n      </picture>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">generalelectric-brand-guidelines</figcaption>\n  </figure></a></p>\n<p><a href=\"http://www.4shared.com/file/94689866/90f10910/_2__General_Electric-01.html\" target=\"_blank\" rel=\"noopener nofollow\">This General Electric Guideline</a> is designed for print advertising and covers :</p>\n<p>1.0 Brand Architecture</p>\n<p>2.0 Monogram</p>\n<p>3.0 Tagline</p>\n<p>4.0 Color Palette</p>\n<p>5.0 Typography</p>\n<p>6.0 Imagery</p>\n<p>7.0 Tone of Voice</p>\n<p>8.0 Gray Bar</p>\n<p>9.0 Transition Designs</p>\n<p>10.0 Limited Space</p>\n<p>11.0 Classifieds/Yellow Pages</p>\n<p>12.0 Outdoor</p>\n<p>13.0 Grids</p>\n<p>There are many GE guidelines out there, since the company has a lot of activities, but I believe this is one of the most interesting PDFs.</p>","plainText":"generalelectric-brand-guidelines\n\nThis General Electric Guideline is designed for print advertising and covers :\n\n1.0 Brand Architecture\n\n2.0 Monogram\n\n3.0 Tagline\n\n4.0 Color Palette\n\n5.0 Typography\n\n6.0 Imagery\n\n7.0 Tone of Voice\n\n8.0 Gray Bar\n\n9.0 Transition Designs\n\n10.0 Limited Space\n\n11.0 Classifieds/Yellow Pages\n\n12.0 Outdoor\n\n13.0 Grids\n\nThere are many GE guidelines out there, since the company has a lot of activities, but I believe this is one of the most interesting PDFs.\n","autoDescription":"This General Electric Guideline is designed for print advertising and covers : 1.0 Brand Architecture 2.0 Monogram 3.0 Tagline 4.0 Color Palette 5.0 Typography…","wordCount":{"words":73},"fields":{"slug":"/ge-brand-guidelines/","author":"Margarit Ralev","featuredImage":{"id":"b5cea0e1-c719-56bb-8cde-50f16a1837dd","sharp":{"id":"12933fec-18e1-5238-94bf-9a8fdb0a1deb","original":{"src":"/static/ge-logoguideline-c3cb8627900c8871d7ce3566493a8d3b.jpg"}}},"categories":[{"id":"55371e1f-ea1c-57fc-859d-dbd33c97b519","frontmatter":{"title":"Guidelines","slug":"guidelines"}}]},"frontmatter":{"title":"General Electric Brand Guidelines [PDF]","layout":"post","description":null,"permalink":"/ge-brand-guidelines/","tags":["brand architecture","brand guidelines","color palette","GE","grids","logo guidelines","monogram","pdf","typography"],"date":"March 13, 2009","dateSchema":"2009-03-13T15:19:18.0000000+00:00"}}},"pageContext":{"id":"455c2ed6-4bc3-51f5-8f40-8413471d74f8","site":{"siteMetadata":{"title":"Logoblink.com","description":"about logo, brand and company design","siteUrl":"https://resilient-douhua-b2ce8d.netlify.app","disqusShortname":"placeholder","disqusBaseUrl":"https://logoblink.com"}},"settings":{"header":{"yaml":{"logo":{"sharp":{"original":{"src":"/static/logo-design-blog-logoblink-e69831d49c3b36ec0b00f3706412b68c.png"}}}}}}}}}