{"componentChunkName":"component---src-templates-post-js","path":"/honeywell-logo/","result":{"data":{"markdownRemark":{"id":"47e7190d-e9c4-5b7a-9b68-a05ca99ed035","html":"<br class=\"spacer_\" />\n<br class=\"spacer_\" />\n<br class=\"spacer_\" />\n<p>No, Honeywell is not rebranding :) It’s just another visually stable brand* that deserves recognition.</p>\n<div><span style=\"background-color: #ffff00;\">What is Honeywell NYSE</span>: HON is a major American multinational corporation that produces electronic control systems and automation equipment. It is a major supplier of engineering services and avionics for NASA, Boeing and the United States Department of Defense. The company was founded by and named after Mark C. Honeywell, a pioneer in automation technology. Honeywell is traded under the ticker symbol HON on the NYSE with a market capitalization of US$30 billion (2006). The company is part of the Dow Jones Industrial Average Index.</div>\n<div><span style=\"background-color: #ffff00;\">What are they most popular with</span> : 1953: Perhaps the best-known control unit in the world, the Honeywell-Thermostat T68 “The Round®”, replaces the previous bulky rectangular regulator in the domestic sector. “The Round” is now just as well known in the USA as Coca-Cola or McDonalds. It is still being produced today.</div>\n<p>From the 1950s until the mid-1970s, Honeywell was the United States’ importer of Pentax cameras and photographic equipment. These products were labeled <strong>Honeywell Pentax</strong> in the U.S. Under Binger’s stewardship from 1961 to 1978 he expanded the company into such fields as defense, aerospace, computers and cameras.</p>\n<br class=\"spacer_\" />\n<p>The following diagram is a result of my personal research and it might not be 100% correct. The logos bellow are taken from products and print materials.</p>\n<p><figure class=\"gatsby-resp-image-figure\" style=\"margin-bottom: 1rem;\">\n    <span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto;  max-width: 600px;\"\n    >\n      <a\n    class=\"gatsby-resp-image-link\"\n    href=\"/static/7421d1596318051ff963bcd59343280f/3ad8d/honeywell-logo-history.jpg\"\n    style=\"display: block\"\n    target=\"_blank\"\n    rel=\"noopener\"\n  >\n    <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 316.6666666666667%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n        <source\n          srcset=\"/static/7421d1596318051ff963bcd59343280f/47dae/honeywell-logo-history.webp 184w,\n/static/7421d1596318051ff963bcd59343280f/09e04/honeywell-logo-history.webp 368w,\n/static/7421d1596318051ff963bcd59343280f/b0544/honeywell-logo-history.webp 600w\"\n          sizes=\"(max-width: 600px) 100vw, 600px\"\n          type=\"image/webp\"\n        />\n        <source\n          srcset=\"/static/7421d1596318051ff963bcd59343280f/36b3d/honeywell-logo-history.jpg 184w,\n/static/7421d1596318051ff963bcd59343280f/58bc7/honeywell-logo-history.jpg 368w,\n/static/7421d1596318051ff963bcd59343280f/3ad8d/honeywell-logo-history.jpg 600w\"\n          sizes=\"(max-width: 600px) 100vw, 600px\"\n          type=\"image/jpeg\"\n        />\n        <img\n          class=\"gatsby-resp-image-image\"\n          src=\"/static/7421d1596318051ff963bcd59343280f/3ad8d/honeywell-logo-history.jpg\"\n          alt=\"honeywell logo history\"\n          title=\"honeywell-logo-history\"\n          loading=\"lazy\"\n          style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        />\n      </picture>\n  </a>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">honeywell-logo-history</figcaption>\n  </figure></p>\n<p>The primal direction is – going from discreet serif to a non-serif logotype, migrating from black to red. The only mark used is the first letter H in a frame with a tiny logotype “honeywell” that was later replaced by just a line… and at the end it was removed. The present logotype is NOT a font. It’s a custom typo. The little difference between the last two logos ( the black and the  red ) is that they’ve made the letters a bit slender. It’s best visible if you look at the “e” and the “y”.</p>\n<br class=\"spacer_\" />\n<p><div><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; margin-bottom: 1rem; max-width: 600px;\"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 316.6666666666667%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n        <source\n          srcset=\"/static/7421d1596318051ff963bcd59343280f/47dae/honeywell-logo-history.webp 184w,\n/static/7421d1596318051ff963bcd59343280f/09e04/honeywell-logo-history.webp 368w,\n/static/7421d1596318051ff963bcd59343280f/b0544/honeywell-logo-history.webp 600w\"\n          sizes=\"(max-width: 600px) 100vw, 600px\"\n          type=\"image/webp\"\n        />\n        <source\n          srcset=\"/static/7421d1596318051ff963bcd59343280f/36b3d/honeywell-logo-history.jpg 184w,\n/static/7421d1596318051ff963bcd59343280f/58bc7/honeywell-logo-history.jpg 368w,\n/static/7421d1596318051ff963bcd59343280f/3ad8d/honeywell-logo-history.jpg 600w\"\n          sizes=\"(max-width: 600px) 100vw, 600px\"\n          type=\"image/jpeg\"\n        />\n        <img\n          class=\"gatsby-resp-image-image\"\n          src=\"/static/7421d1596318051ff963bcd59343280f/3ad8d/honeywell-logo-history.jpg\"\n          alt=\"honeywell logo history\"\n          title=\"honeywell logo history\"\n          loading=\"lazy\"\n          style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        />\n      </picture>\n    </span></div></p>\n<p><div><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; margin-bottom: 1rem; max-width: 509px;\"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 81.335952848723%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n        <source\n          srcset=\"/static/3d01a46b26b9dbd90b920ffd8adc2741/47dae/1924-honeywell-certificate.webp 184w,\n/static/3d01a46b26b9dbd90b920ffd8adc2741/09e04/1924-honeywell-certificate.webp 368w,\n/static/3d01a46b26b9dbd90b920ffd8adc2741/8e3bf/1924-honeywell-certificate.webp 509w\"\n          sizes=\"(max-width: 509px) 100vw, 509px\"\n          type=\"image/webp\"\n        />\n        <source\n          srcset=\"/static/3d01a46b26b9dbd90b920ffd8adc2741/36b3d/1924-honeywell-certificate.jpg 184w,\n/static/3d01a46b26b9dbd90b920ffd8adc2741/58bc7/1924-honeywell-certificate.jpg 368w,\n/static/3d01a46b26b9dbd90b920ffd8adc2741/f31b6/1924-honeywell-certificate.jpg 509w\"\n          sizes=\"(max-width: 509px) 100vw, 509px\"\n          type=\"image/jpeg\"\n        />\n        <img\n          class=\"gatsby-resp-image-image\"\n          src=\"/static/3d01a46b26b9dbd90b920ffd8adc2741/f31b6/1924-honeywell-certificate.jpg\"\n          alt=\"1924 honeywell certificate\"\n          title=\"1924 honeywell certificate\"\n          loading=\"lazy\"\n          style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        />\n      </picture>\n    </span></div></p>\n<p><div><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; margin-bottom: 1rem; max-width: 355px;\"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 253.5211267605634%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n        <source\n          srcset=\"/static/d7336d5ea066ead2fab4a53e4b9b3711/47dae/1937-honeywell-print-ad.webp 184w,\n/static/d7336d5ea066ead2fab4a53e4b9b3711/32fba/1937-honeywell-print-ad.webp 355w\"\n          sizes=\"(max-width: 355px) 100vw, 355px\"\n          type=\"image/webp\"\n        />\n        <source\n          srcset=\"/static/d7336d5ea066ead2fab4a53e4b9b3711/36b3d/1937-honeywell-print-ad.jpg 184w,\n/static/d7336d5ea066ead2fab4a53e4b9b3711/59a00/1937-honeywell-print-ad.jpg 355w\"\n          sizes=\"(max-width: 355px) 100vw, 355px\"\n          type=\"image/jpeg\"\n        />\n        <img\n          class=\"gatsby-resp-image-image\"\n          src=\"/static/d7336d5ea066ead2fab4a53e4b9b3711/59a00/1937-honeywell-print-ad.jpg\"\n          alt=\"1937 honeywell print ad\"\n          title=\"1937 honeywell print ad\"\n          loading=\"lazy\"\n          style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        />\n      </picture>\n    </span></div></p>\n<p><div><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; margin-bottom: 1rem; max-width: 700px;\"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 66.71428571428571%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n        <source\n          srcset=\"/static/142b3a06738d6ed63777c8cd7d1b2774/47dae/1942-honeywell-photo-from-a-mine.webp 184w,\n/static/142b3a06738d6ed63777c8cd7d1b2774/09e04/1942-honeywell-photo-from-a-mine.webp 368w,\n/static/142b3a06738d6ed63777c8cd7d1b2774/06fd5/1942-honeywell-photo-from-a-mine.webp 700w\"\n          sizes=\"(max-width: 700px) 100vw, 700px\"\n          type=\"image/webp\"\n        />\n        <source\n          srcset=\"/static/142b3a06738d6ed63777c8cd7d1b2774/36b3d/1942-honeywell-photo-from-a-mine.jpg 184w,\n/static/142b3a06738d6ed63777c8cd7d1b2774/58bc7/1942-honeywell-photo-from-a-mine.jpg 368w,\n/static/142b3a06738d6ed63777c8cd7d1b2774/36dbb/1942-honeywell-photo-from-a-mine.jpg 700w\"\n          sizes=\"(max-width: 700px) 100vw, 700px\"\n          type=\"image/jpeg\"\n        />\n        <img\n          class=\"gatsby-resp-image-image\"\n          src=\"/static/142b3a06738d6ed63777c8cd7d1b2774/36dbb/1942-honeywell-photo-from-a-mine.jpg\"\n          alt=\"1942 honeywell photo from a mine\"\n          title=\"1942 honeywell photo from a mine\"\n          loading=\"lazy\"\n          style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        />\n      </picture>\n    </span></div></p>\n<p><div><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; 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display: block; margin-left: auto; margin-right: auto; margin-bottom: 1rem; max-width: 600px;\"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 74.66666666666667%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n        <source\n          srcset=\"/static/12078801713e603102db600efd126be8/47dae/1991-honeywell-certificate.webp 184w,\n/static/12078801713e603102db600efd126be8/09e04/1991-honeywell-certificate.webp 368w,\n/static/12078801713e603102db600efd126be8/b0544/1991-honeywell-certificate.webp 600w\"\n          sizes=\"(max-width: 600px) 100vw, 600px\"\n          type=\"image/webp\"\n        />\n        <source\n          srcset=\"/static/12078801713e603102db600efd126be8/36b3d/1991-honeywell-certificate.jpg 184w,\n/static/12078801713e603102db600efd126be8/58bc7/1991-honeywell-certificate.jpg 368w,\n/static/12078801713e603102db600efd126be8/3ad8d/1991-honeywell-certificate.jpg 600w\"\n          sizes=\"(max-width: 600px) 100vw, 600px\"\n          type=\"image/jpeg\"\n        />\n        <img\n          class=\"gatsby-resp-image-image\"\n          src=\"/static/12078801713e603102db600efd126be8/3ad8d/1991-honeywell-certificate.jpg\"\n          alt=\"1991 honeywell certificate\"\n          title=\"1991 honeywell certificate\"\n          loading=\"lazy\"\n          style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        />\n      </picture>\n    </span></div></p>\n<p><div><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; margin-bottom: 1rem; max-width: 600px;\"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 50%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n        <source\n          srcset=\"/static/6084fb1f40f85830c4a8800fccded97d/47dae/1994-honeywell-font-attempt.webp 184w,\n/static/6084fb1f40f85830c4a8800fccded97d/09e04/1994-honeywell-font-attempt.webp 368w,\n/static/6084fb1f40f85830c4a8800fccded97d/b0544/1994-honeywell-font-attempt.webp 600w\"\n          sizes=\"(max-width: 600px) 100vw, 600px\"\n          type=\"image/webp\"\n        />\n        <source\n          srcset=\"/static/6084fb1f40f85830c4a8800fccded97d/36b3d/1994-honeywell-font-attempt.jpg 184w,\n/static/6084fb1f40f85830c4a8800fccded97d/58bc7/1994-honeywell-font-attempt.jpg 368w,\n/static/6084fb1f40f85830c4a8800fccded97d/3ad8d/1994-honeywell-font-attempt.jpg 600w\"\n          sizes=\"(max-width: 600px) 100vw, 600px\"\n          type=\"image/jpeg\"\n        />\n        <img\n          class=\"gatsby-resp-image-image\"\n          src=\"/static/6084fb1f40f85830c4a8800fccded97d/3ad8d/1994-honeywell-font-attempt.jpg\"\n          alt=\"1994 honeywell font attempt\"\n          title=\"1994 honeywell font attempt\"\n          loading=\"lazy\"\n          style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        />\n      </picture>\n    </span></div></p>\n<p><div><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; margin-bottom: 1rem; max-width: 507px;\"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 126.23274161735701%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n        <source\n          srcset=\"/static/e0312f84dc794355de27030b118e70c6/47dae/1948-honeywell-first-ad-with-logo.webp 184w,\n/static/e0312f84dc794355de27030b118e70c6/09e04/1948-honeywell-first-ad-with-logo.webp 368w,\n/static/e0312f84dc794355de27030b118e70c6/bcb13/1948-honeywell-first-ad-with-logo.webp 507w\"\n          sizes=\"(max-width: 507px) 100vw, 507px\"\n          type=\"image/webp\"\n        />\n        <source\n          srcset=\"/static/e0312f84dc794355de27030b118e70c6/36b3d/1948-honeywell-first-ad-with-logo.jpg 184w,\n/static/e0312f84dc794355de27030b118e70c6/58bc7/1948-honeywell-first-ad-with-logo.jpg 368w,\n/static/e0312f84dc794355de27030b118e70c6/c9d10/1948-honeywell-first-ad-with-logo.jpg 507w\"\n          sizes=\"(max-width: 507px) 100vw, 507px\"\n          type=\"image/jpeg\"\n        />\n        <img\n          class=\"gatsby-resp-image-image\"\n          src=\"/static/e0312f84dc794355de27030b118e70c6/c9d10/1948-honeywell-first-ad-with-logo.jpg\"\n          alt=\"1948 honeywell first ad with logo\"\n          title=\"1948 honeywell first ad with logo\"\n          loading=\"lazy\"\n          style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        />\n      </picture>\n    </span></div></p>\n<p><div><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto; margin-bottom: 1rem; max-width: 445px;\"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 137.75280898876406%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n        <source\n          srcset=\"/static/5dc91cd4bafeb38064e65851f68e18a1/47dae/honeywell-brand-logo-migration.webp 184w,\n/static/5dc91cd4bafeb38064e65851f68e18a1/09e04/honeywell-brand-logo-migration.webp 368w,\n/static/5dc91cd4bafeb38064e65851f68e18a1/4772b/honeywell-brand-logo-migration.webp 445w\"\n          sizes=\"(max-width: 445px) 100vw, 445px\"\n          type=\"image/webp\"\n        />\n        <source\n          srcset=\"/static/5dc91cd4bafeb38064e65851f68e18a1/36b3d/honeywell-brand-logo-migration.jpg 184w,\n/static/5dc91cd4bafeb38064e65851f68e18a1/58bc7/honeywell-brand-logo-migration.jpg 368w,\n/static/5dc91cd4bafeb38064e65851f68e18a1/de348/honeywell-brand-logo-migration.jpg 445w\"\n          sizes=\"(max-width: 445px) 100vw, 445px\"\n          type=\"image/jpeg\"\n        />\n        <img\n          class=\"gatsby-resp-image-image\"\n          src=\"/static/5dc91cd4bafeb38064e65851f68e18a1/de348/honeywell-brand-logo-migration.jpg\"\n          alt=\"honeywell brand logo migration\"\n          title=\"honeywell brand logo migration\"\n          loading=\"lazy\"\n          style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        />\n      </picture>\n    </span></div></p>\n<p>Resources:</p>\n<p><a href=\"https://en.wikipedia.org/wiki/Honeywell\" target=\"_blank\" rel=\"noopener nofollow\">https://en.wikipedia.org/wiki/Honeywell</a></p>\n<p><a href=\"http://www.scripophily.net/hohespcoin19.html\" target=\"_blank\" rel=\"noopener nofollow\">http://www.scripophily.net/hohespcoin19.html</a></p>\n<p><img src=\"https://farm3.staticflickr.com/2793/4375442560_ce51910953_z.jpg\" alt=\"Ad : for Honeywell Futuramic Strobonar.Nov.1958\"></p>\n<p><img src=\"https://farm3.staticflickr.com/2232/2324878277_135e7e24ca.jpg\" alt=\"Honeywell 1948\"></p>\n<p><img src=\"https://farm3.staticflickr.com/2727/4035083845_b77c6dc7da_z.jpg\" alt=\"Air Conditioning by Minneapolis Honeywell - Advertisement from February, 1937\"></p>\n<p><img src=\"https://farm3.staticflickr.com/2376/2169401483_4b906fb9a2_n.jpg\" alt=\"Honeywell\"></p>\n<p><a href=\"http://www.tias.com/cgi-bin/showcase-item.cgi?itemKey=1923019897&#x26;store=/stores/mspackratz\" target=\"_blank\" rel=\"noopener nofollow\">http://www.tias.com/cgi-bin/showcase-item.cgi?itemKey=1923019897&#x26;store=/stores/mspackratz</a></p>\n<p><a href=\"http://www.sciencephoto.com/images/imagePopUpDetails.html?pop=1&#x26;id=844040088&#x26;pviewid=&#x26;country=67&#x26;search=h316&#x26;matchtype=EXACT\" target=\"_blank\" rel=\"noopener nofollow\">http://www.sciencephoto.com/images/imagePopUpDetails.html?pop=1&#x26;id=844040088&#x26;pviewid=&#x26;country=67&#x26;search=h316&#x26;matchtype=EXACT</a></p>\n<p><img src=\"https://farm3.staticflickr.com/2412/2259511930_82323cfcd5_n.jpg\" alt=\"1991-10-25 TDC3000 Universal Station Training Certificate\"></p>\n<p><img src=\"https://farm3.staticflickr.com/2249/2258754209_03f159e582_z.jpg\" alt=\"1994-08-10 Letter of Recomendation, HTAL\"></p>\n<br class=\"spacer_\" />\n<p><a href=\"http://www.4shared.com/document/cCZXfgkA/honeywell.html\" target=\"_blank\" rel=\"noopener nofollow\"><figure class=\"gatsby-resp-image-figure\" style=\"margin-bottom: 1rem;\">\n    <span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto;  max-width: 445px;\"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 137.75280898876406%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n        <source\n          srcset=\"/static/5dc91cd4bafeb38064e65851f68e18a1/47dae/honeywell-brand-logo-migration.webp 184w,\n/static/5dc91cd4bafeb38064e65851f68e18a1/09e04/honeywell-brand-logo-migration.webp 368w,\n/static/5dc91cd4bafeb38064e65851f68e18a1/4772b/honeywell-brand-logo-migration.webp 445w\"\n          sizes=\"(max-width: 445px) 100vw, 445px\"\n          type=\"image/webp\"\n        />\n        <source\n          srcset=\"/static/5dc91cd4bafeb38064e65851f68e18a1/36b3d/honeywell-brand-logo-migration.jpg 184w,\n/static/5dc91cd4bafeb38064e65851f68e18a1/58bc7/honeywell-brand-logo-migration.jpg 368w,\n/static/5dc91cd4bafeb38064e65851f68e18a1/de348/honeywell-brand-logo-migration.jpg 445w\"\n          sizes=\"(max-width: 445px) 100vw, 445px\"\n          type=\"image/jpeg\"\n        />\n        <img\n          class=\"gatsby-resp-image-image\"\n          src=\"/static/5dc91cd4bafeb38064e65851f68e18a1/de348/honeywell-brand-logo-migration.jpg\"\n          alt=\"honeywell brand logo migration\"\n          title=\"honeywell-brand-logo-migration\"\n          loading=\"lazy\"\n          style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        />\n      </picture>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">honeywell-brand-logo-migration</figcaption>\n  </figure></a></p>\n<p>It’s a big pdf document, almost like a textbook how to make brand design, but for me, this is the most interesting page, because you can’t see everyday this thing in a guideline. It’s an interesting process how the main logo will replace any existing one in a few simple and logical steps. Intentionally or not – the example migrating brand logo looks Arabic.</p>\n<div><span style=\"background-color: #ffff00;\"><a href=\"http://www.4shared.com/document/cCZXfgkA/honeywell.html\" target=\"_blank\" rel=\"noopener nofollow\">Download the Honeywell Logo Guideline 55 pages / 2.3 MB </a></span></div>\n<br class=\"spacer_\" />\n<p>It’s an interesting fact that Honeywell do not have any official slogan. This is what they say on their webpage.</p>\n<p><strong>*visually stable brand</strong> – another term, invented by Logoblink to describe brands that preserved their visual identity very well through the years.</p>\n<br class=\"spacer_\" />","plainText":"\n\nNo, Honeywell is not rebranding :) It’s just another visually stable brand\\* that deserves recognition.\n\nWhat is Honeywell NYSE: HON is a major American multinational corporation that produces electronic control systems and automation equipment. It is a major supplier of engineering services and avionics for NASA, Boeing and the United States Department of Defense. The company was founded by and named after Mark C. Honeywell, a pioneer in automation technology. Honeywell is traded under the ticker symbol HON on the NYSE with a market capitalization of US$30 billion (2006). The company is part of the Dow Jones Industrial Average Index.\n\nWhat are they most popular with : 1953: Perhaps the best-known control unit in the world, the Honeywell-Thermostat T68 “The Round®”, replaces the previous bulky rectangular regulator in the domestic sector. “The Round” is now just as well known in the USA as Coca-Cola or McDonalds. It is still being produced today.\n\nFrom the 1950s until the mid-1970s, Honeywell was the United States’ importer of Pentax cameras and photographic equipment. These products were labeled Honeywell Pentax in the U.S. Under Binger’s stewardship from 1961 to 1978 he expanded the company into such fields as defense, aerospace, computers and cameras.\n\n\n\nThe following diagram is a result of my personal research and it might not be 100% correct. The logos bellow are taken from products and print materials.\n\nhoneywell-logo-history\n\nThe primal direction is – going from discreet serif to a non-serif logotype, migrating from black to red. The only mark used is the first letter H in a frame with a tiny logotype “honeywell” that was later replaced by just a line… and at the end it was removed. The present logotype is NOT a font. It’s a custom typo. The little difference between the last two logos ( the black and the  red ) is that they’ve made the letters a bit slender. It’s best visible if you look at the “e” and the “y”.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nResources:\n\nhttps&#x3A;//en.wikipedia.org/wiki/Honeywell\n\nhttp&#x3A;//www.scripophily.net/hohespcoin19.html\n\nAd : for Honeywell Futuramic Strobonar.Nov.1958\n\nHoneywell 1948\n\nAir Conditioning by Minneapolis Honeywell - Advertisement from February, 1937\n\nHoneywell\n\nhttp&#x3A;//www.tias.com/cgi-bin/showcase-item.cgi?itemKey=1923019897&store=/stores/mspackratz\n\nhttp&#x3A;//www.sciencephoto.com/images/imagePopUpDetails.html?pop=1&id=844040088&pviewid=&country=67&search=h316&matchtype=EXACT\n\n1991-10-25 TDC3000 Universal Station Training Certificate\n\n1994-08-10 Letter of Recomendation, HTAL\n\n\n\nhoneywell-brand-logo-migration\n\nIt’s a big pdf document, almost like a textbook how to make brand design, but for me, this is the most interesting page, because you can’t see everyday this thing in a guideline. It’s an interesting process how the main logo will replace any existing one in a few simple and logical steps. Intentionally or not – the example migrating brand logo looks Arabic.\n\nDownload the Honeywell Logo Guideline 55 pages / 2.3 MB \n\n\n\nIt’s an interesting fact that Honeywell do not have any official slogan. This is what they say on their webpage.\n\n\\*visually stable brand – another term, invented by Logoblink to describe brands that preserved their visual identity very well through the years.\n\n\n","autoDescription":"No, Honeywell is not rebranding :) It’s just another visually stable brand* that deserves recognition.What is Honeywell NYSE: HON is a major American…","wordCount":{"words":478},"fields":{"slug":"/honeywell-logo/","author":"Margarit Ralev","featuredImage":{"id":"e036952e-bf1f-50c7-b86c-6141d6e763eb","sharp":{"id":"7fd2dd10-1ed8-5e24-b620-d5fbc1c65d01","original":{"src":"/static/1958-honeywell-print-ad-8281db5cb4371773aa493aca8b2cb8bf.jpg"}}},"categories":[{"id":"55371e1f-ea1c-57fc-859d-dbd33c97b519","frontmatter":{"title":"Guidelines","slug":"guidelines"}},{"id":"bfbd8b08-0001-5554-86b2-b2a712332afc","frontmatter":{"title":"Logo sets","slug":"logo-sets"}}]},"frontmatter":{"title":"Honeywell brief logo history and logo guidelines","layout":"post","description":null,"permalink":"/honeywell-logo/","tags":["ads","Guidelines","honeywell","logo history","pdf","vintage"],"date":"January 27, 2011","dateSchema":"2011-01-27T01:56:14.0000000+00:00"}}},"pageContext":{"id":"47e7190d-e9c4-5b7a-9b68-a05ca99ed035","site":{"siteMetadata":{"title":"Logoblink.com","description":"about logo, brand and company design","siteUrl":"https://resilient-douhua-b2ce8d.netlify.app","disqusShortname":"placeholder","disqusBaseUrl":"https://logoblink.com"}},"settings":{"header":{"yaml":{"logo":{"sharp":{"original":{"src":"/static/logo-design-blog-logoblink-e69831d49c3b36ec0b00f3706412b68c.png"}}}}}}}}}