{"componentChunkName":"component---src-templates-post-js","path":"/how-kids-see-your-brands/","result":{"data":{"markdownRemark":{"id":"181b286d-7cfa-54c8-8101-48cb2211c2b0","html":"<p>After his first insightful video about how a 5-year-old child perceives famous brand logos, Adam Ladd has come up with a new idea. It’s a similar video, but this time he’s showing his 5-year-old daughter symbols (logos) she is not familiar with. The he’s asking her to redraw them from memory. As the video says “It’s fun to see which ones (logos) are memorable, and what design elements she honed in on”. It is indeed. Which part of the logo makes the biggest impact on a kid, and therefore, us? Which shape, form, decoration and their combinations? Take a look:</p>\n<p><figure class=\"gatsby-resp-image-figure\" style=\"margin-bottom: 1rem;\">\n    <span class=\"gatsby-resp-image-wrapper\" style=\"position: relative; display: block; margin-left: auto; margin-right: auto;  max-width: 600px;\">\n      <a class=\"gatsby-resp-image-link\" href=\"/static/413078992aed5050440de18d4a110e74/3ad8d/11.jpg\" style=\"display: block\" target=\"_blank\" rel=\"noopener\">\n    <span class=\"gatsby-resp-image-background-image\" style=\"padding-bottom: 55.00000000000001%; position: relative; bottom: 0; left: 0; background-image: url(&apos;data:image/jpeg;base64,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&apos;); background-size: cover; display: block;\"></span>\n  <picture>\n        <source srcset=\"/static/413078992aed5050440de18d4a110e74/47dae/11.webp 184w,\n/static/413078992aed5050440de18d4a110e74/09e04/11.webp 368w,\n/static/413078992aed5050440de18d4a110e74/b0544/11.webp 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" type=\"image/webp\">\n        <source srcset=\"/static/413078992aed5050440de18d4a110e74/36b3d/11.jpg 184w,\n/static/413078992aed5050440de18d4a110e74/58bc7/11.jpg 368w,\n/static/413078992aed5050440de18d4a110e74/3ad8d/11.jpg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" type=\"image/jpeg\">\n        <img class=\"gatsby-resp-image-image\" src=\"/static/413078992aed5050440de18d4a110e74/3ad8d/11.jpg\" alt=\"11\" title=\"11\" loading=\"lazy\" style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\">\n      </picture>\n  </a>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">11</figcaption>\n  </figure> <figure class=\"gatsby-resp-image-figure\" style=\"margin-bottom: 1rem;\">\n    <span class=\"gatsby-resp-image-wrapper\" style=\"position: relative; display: block; margin-left: auto; margin-right: auto;  max-width: 600px;\">\n      <a class=\"gatsby-resp-image-link\" href=\"/static/623893a76dffdb5579bcb21fd4ae399e/3ad8d/21.jpg\" style=\"display: block\" target=\"_blank\" rel=\"noopener\">\n    <span class=\"gatsby-resp-image-background-image\" style=\"padding-bottom: 55.666666666666664%; position: relative; bottom: 0; left: 0; background-image: url(&apos;data:image/jpeg;base64,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&apos;); background-size: cover; display: block;\"></span>\n  <picture>\n        <source srcset=\"/static/623893a76dffdb5579bcb21fd4ae399e/47dae/21.webp 184w,\n/static/623893a76dffdb5579bcb21fd4ae399e/09e04/21.webp 368w,\n/static/623893a76dffdb5579bcb21fd4ae399e/b0544/21.webp 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" type=\"image/webp\">\n        <source srcset=\"/static/623893a76dffdb5579bcb21fd4ae399e/36b3d/21.jpg 184w,\n/static/623893a76dffdb5579bcb21fd4ae399e/58bc7/21.jpg 368w,\n/static/623893a76dffdb5579bcb21fd4ae399e/3ad8d/21.jpg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" type=\"image/jpeg\">\n        <img class=\"gatsby-resp-image-image\" src=\"/static/623893a76dffdb5579bcb21fd4ae399e/3ad8d/21.jpg\" alt=\"21\" title=\"21\" loading=\"lazy\" style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\">\n      </picture>\n  </a>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">21</figcaption>\n  </figure> <figure class=\"gatsby-resp-image-figure\" style=\"margin-bottom: 1rem;\">\n    <span class=\"gatsby-resp-image-wrapper\" style=\"position: relative; display: block; margin-left: auto; margin-right: auto;  max-width: 600px;\">\n      <a class=\"gatsby-resp-image-link\" href=\"/static/9905dfc3fd7ef5a4dae8696dd0a197d0/3ad8d/31.jpg\" style=\"display: block\" target=\"_blank\" rel=\"noopener\">\n    <span class=\"gatsby-resp-image-background-image\" style=\"padding-bottom: 55.833333333333336%; position: relative; bottom: 0; left: 0; background-image: url(&apos;data:image/jpeg;base64,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&apos;); background-size: cover; display: block;\"></span>\n  <picture>\n        <source srcset=\"/static/9905dfc3fd7ef5a4dae8696dd0a197d0/47dae/31.webp 184w,\n/static/9905dfc3fd7ef5a4dae8696dd0a197d0/09e04/31.webp 368w,\n/static/9905dfc3fd7ef5a4dae8696dd0a197d0/b0544/31.webp 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" type=\"image/webp\">\n        <source srcset=\"/static/9905dfc3fd7ef5a4dae8696dd0a197d0/36b3d/31.jpg 184w,\n/static/9905dfc3fd7ef5a4dae8696dd0a197d0/58bc7/31.jpg 368w,\n/static/9905dfc3fd7ef5a4dae8696dd0a197d0/3ad8d/31.jpg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" type=\"image/jpeg\">\n        <img class=\"gatsby-resp-image-image\" src=\"/static/9905dfc3fd7ef5a4dae8696dd0a197d0/3ad8d/31.jpg\" alt=\"31\" title=\"31\" loading=\"lazy\" style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\">\n      </picture>\n  </a>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">31</figcaption>\n  </figure></p>\n<p><div class=\"gatsby-resp-iframe-wrapper\" style=\"padding-bottom: 56.52173913043478%; position: relative; height: 0; overflow: hidden; \" > <div class=\"embedVideo-container\"> <iframe src=\"https://www.youtube.com/embed/nB8vc-xtWsQ?rel=0\" class=\"embedVideo-iframe\" style=\"border:0; position: absolute; top: 0; left: 0; width: 100%; height: 100%; \" allowfullscreen></iframe> </div> </div></p>\n<p>Source:</p>\n<p><a href=\"http://www.brandingmagazine.com/2012/05/10/which-part-of-a-logo-makes-the-biggest-impact-on-us/\" target=\"_blank\" rel=\"noopener nofollow\">www.brandingmagazine.com/2012/05/10/which-part-of-a-logo-makes-the-biggest-impact-on-us/</a></p>","plainText":"After his first insightful video about how a 5-year-old child perceives famous brand logos, Adam Ladd has come up with a new idea. It’s a similar video, but this time he’s showing his 5-year-old daughter symbols (logos) she is not familiar with. The he’s asking her to redraw them from memory. As the video says “It’s fun to see which ones (logos) are memorable, and what design elements she honed in on”. It is indeed. Which part of the logo makes the biggest impact on a kid, and therefore, us? Which shape, form, decoration and their combinations? Take a look:\n\n  \n\nyoutube: https&#x3A;//www.youtube.com/watch?v=nB8vc-xtWsQ\n\nSource:\n\nwww.brandingmagazine.com/2012/05/10/which-part-of-a-logo-makes-the-biggest-impact-on-us/\n","autoDescription":"After his first insightful video about how a 5-year-old child perceives famous brand logos, Adam Ladd has come up with a new idea. It’s a similar video, but…","wordCount":{"words":105},"fields":{"slug":"/how-kids-see-your-brands/","author":"Margarit Ralev","featuredImage":{"id":"f71abea3-cb39-5349-895e-45dfcfb6eb6e","sharp":{"id":"5efe4e90-40c6-56c1-a93e-806227e3b97b","original":{"src":"/static/21-623893a76dffdb5579bcb21fd4ae399e.jpg"}}},"categories":[{"id":"655c88f4-b88b-5230-9f12-361441f2aa4b","frontmatter":{"title":"Inspiration","slug":"inspiration"}}]},"frontmatter":{"title":"How kids see your brands","layout":"post","description":null,"permalink":"/how-kids-see-your-brands/","tags":["experiment","kid"],"date":"May 22, 2012","dateSchema":"2012-05-22T01:14:56.0000000+00:00"}}},"pageContext":{"id":"181b286d-7cfa-54c8-8101-48cb2211c2b0","site":{"siteMetadata":{"title":"Logoblink.com","description":"about logo, brand and company design","siteUrl":"https://resilient-douhua-b2ce8d.netlify.app","disqusShortname":"placeholder","disqusBaseUrl":"https://logoblink.com"}},"settings":{"header":{"yaml":{"logo":{"sharp":{"original":{"src":"/static/logo-design-blog-logoblink-e69831d49c3b36ec0b00f3706412b68c.png"}}}}}}}}}