{"componentChunkName":"component---src-templates-post-js","path":"/michelin-logo-in-vintage-posters/","result":{"data":{"markdownRemark":{"id":"d46e18e4-35c6-5be1-b736-7ed4d76b6b69","html":"<figure class=\"gatsby-resp-image-figure\" style=\"margin-bottom: 1rem;\">\n    <span class=\"gatsby-resp-image-wrapper\" style=\"position: relative; display: block; margin-left: auto; margin-right: auto;  max-width: 475px;\">\n      <a class=\"gatsby-resp-image-link\" href=\"/static/edd117aa18fe091fbfb65504488678d5/46ff4/51WPDC76V3L._SS500_.jpg\" style=\"display: block\" target=\"_blank\" rel=\"noopener\">\n    <span class=\"gatsby-resp-image-background-image\" style=\"padding-bottom: 100%; position: relative; bottom: 0; left: 0; background-image: url(&apos;data:image/jpeg;base64,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&apos;); background-size: cover; display: block;\"></span>\n  <picture>\n        <source srcset=\"/static/edd117aa18fe091fbfb65504488678d5/47dae/51WPDC76V3L._SS500_.webp 184w,\n/static/edd117aa18fe091fbfb65504488678d5/09e04/51WPDC76V3L._SS500_.webp 368w,\n/static/edd117aa18fe091fbfb65504488678d5/eb239/51WPDC76V3L._SS500_.webp 475w\" sizes=\"(max-width: 475px) 100vw, 475px\" type=\"image/webp\">\n        <source srcset=\"/static/edd117aa18fe091fbfb65504488678d5/36b3d/51WPDC76V3L._SS500_.jpg 184w,\n/static/edd117aa18fe091fbfb65504488678d5/58bc7/51WPDC76V3L._SS500_.jpg 368w,\n/static/edd117aa18fe091fbfb65504488678d5/46ff4/51WPDC76V3L._SS500_.jpg 475w\" sizes=\"(max-width: 475px) 100vw, 475px\" type=\"image/jpeg\">\n        <img class=\"gatsby-resp-image-image\" src=\"/static/edd117aa18fe091fbfb65504488678d5/46ff4/51WPDC76V3L._SS500_.jpg\" alt=\"tire company vintage posters\" title=\"M. vintage posters\" loading=\"lazy\" style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\">\n      </picture>\n  </a>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">M. vintage posters</figcaption>\n  </figure>\n<p>****<a href=\"https://logoblink.com/michelin-logo-in-vintage-posters/51wpdc76v3l-_ss500_/\" target=\"_blank\" rel=\"noopener nofollow\"><figure class=\"gatsby-resp-image-figure\" style=\"margin-bottom: 1rem;\">\n    <span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto;  max-width: 475px;\"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 100%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n        <source\n          srcset=\"/static/edd117aa18fe091fbfb65504488678d5/47dae/51WPDC76V3L._SS500_.webp 184w,\n/static/edd117aa18fe091fbfb65504488678d5/09e04/51WPDC76V3L._SS500_.webp 368w,\n/static/edd117aa18fe091fbfb65504488678d5/eb239/51WPDC76V3L._SS500_.webp 475w\"\n          sizes=\"(max-width: 475px) 100vw, 475px\"\n          type=\"image/webp\"\n        />\n        <source\n          srcset=\"/static/edd117aa18fe091fbfb65504488678d5/36b3d/51WPDC76V3L._SS500_.jpg 184w,\n/static/edd117aa18fe091fbfb65504488678d5/58bc7/51WPDC76V3L._SS500_.jpg 368w,\n/static/edd117aa18fe091fbfb65504488678d5/46ff4/51WPDC76V3L._SS500_.jpg 475w\"\n          sizes=\"(max-width: 475px) 100vw, 475px\"\n          type=\"image/jpeg\"\n        />\n        <img\n          class=\"gatsby-resp-image-image\"\n          src=\"/static/edd117aa18fe091fbfb65504488678d5/46ff4/51WPDC76V3L._SS500_.jpg\"\n          alt=\"company vintage posters\"\n          title=\"M. vintage posters\"\n          loading=\"lazy\"\n          style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        />\n      </picture>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">M. vintage posters</figcaption>\n  </figure></a>\nIt is one of the two largest tire manufacturers in the world along with Bridgestone.</p>\n<p>French tire company <a href=\"http://www.michelin.com/\" target=\"_blank\" rel=\"noopener nofollow\">Michelin</a> has been around for a very long time. This is probably why their pudgy white mascot Bibendum is now intrinsically part of cycling graphic design. We are all familiar with his layered tire appearance, but we may be less acquainted with the history of the brand. It is actually one of the oldest in the world.</p>\n<p>In 1997, Olivier Darmon published a definitive Michelin history. The book is called <em>Le Grand Siècle de Bibendum (The Michelin Man: 100 Years of Bibendum)</em>. Somehow we just can not help but smile when looking at Bib. We wish he still smoked though – as with everything, he was way cooler back then.</p>\n<h3><strong>Advertising art and vintage posters of Michelin over the years.</strong></h3>\n<p>****Advertising Age describes the Michelin Man advertising in glowing terms. Introduced in 1897, the Michelin Man was an idea conceived by Edouard Michelin.</p>\n<p><div><span style=\"font-size: x-large;\">1897</span></div></p>\n<p><figure class=\"gatsby-resp-image-figure\" style=\"margin-bottom: 1rem;\">\n    <span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto;  max-width: 400px;\"\n    >\n      <a\n    class=\"gatsby-resp-image-link\"\n    href=\"/static/b2073ae3777118e822660ea955adad5d/a3397/5523025321_dc00558d99_o.png\"\n    style=\"display: block\"\n    target=\"_blank\"\n    rel=\"noopener\"\n  >\n    <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 139%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n        <source\n          srcset=\"/static/b2073ae3777118e822660ea955adad5d/47dae/5523025321_dc00558d99_o.webp 184w,\n/static/b2073ae3777118e822660ea955adad5d/09e04/5523025321_dc00558d99_o.webp 368w,\n/static/b2073ae3777118e822660ea955adad5d/28a80/5523025321_dc00558d99_o.webp 400w\"\n          sizes=\"(max-width: 400px) 100vw, 400px\"\n          type=\"image/webp\"\n        />\n        <source\n          srcset=\"/static/b2073ae3777118e822660ea955adad5d/1f9a3/5523025321_dc00558d99_o.png 184w,\n/static/b2073ae3777118e822660ea955adad5d/7fb37/5523025321_dc00558d99_o.png 368w,\n/static/b2073ae3777118e822660ea955adad5d/a3397/5523025321_dc00558d99_o.png 400w\"\n          sizes=\"(max-width: 400px) 100vw, 400px\"\n          type=\"image/png\"\n        />\n        <img\n          class=\"gatsby-resp-image-image\"\n          src=\"/static/b2073ae3777118e822660ea955adad5d/a3397/5523025321_dc00558d99_o.png\"\n          alt=\"company vintage posters\"\n          title=\"Michelin in 1897\"\n          loading=\"lazy\"\n          style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        />\n      </picture>\n  </a>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">Michelin in 1897</figcaption>\n  </figure></p>\n<p><strong>Michelin Advertising Poster from 1897. Author anonymous, France.</strong></p>\n<p><div><span style=\"font-size: x-large;\">1898</span></div></p>\n<p><figure class=\"gatsby-resp-image-figure\" style=\"margin-bottom: 1rem;\">\n    <span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto;  max-width: 736px;\"\n    >\n      <a\n    class=\"gatsby-resp-image-link\"\n    href=\"/static/44476d2b5bdb1c5e37216a5134de8da0/16038/Michelin_Poster_1898.jpg\"\n    style=\"display: block\"\n    target=\"_blank\"\n    rel=\"noopener\"\n  >\n    <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 139.8%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,/9j/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wgARCAAcABQDASIAAhEBAxEB/8QAGQAAAgMBAAAAAAAAAAAAAAAAAAUBAwQC/8QAFgEBAQEAAAAAAAAAAAAAAAAAAgEA/9oADAMBAAIQAxAAAAFXDHQEhNYs9OYNrLCz/8QAHBAAAgICAwAAAAAAAAAAAAAAAQIAAxESECFB/9oACAEBAAEFAgMow14StVe6pXi05GqlsCEKIO54Z//EABYRAAMAAAAAAAAAAAAAAAAAAAAQEf/aAAgBAwEBPwEj/8QAFhEBAQEAAAAAAAAAAAAAAAAAEQAQ/9oACAECAQE/AWd//8QAHhAAAQMEAwAAAAAAAAAAAAAAAAERIQIQEiIDILH/2gAIAQEABj8Cy1gR6bLwrLyeEmTbWZOn/8QAHhAAAwACAgMBAAAAAAAAAAAAAAERIUExUWFxobH/2gAIAQEAAT8haxcOSuRvZ+RzqCGZi2IkpHwy0QW0b1BrWSFLR7X9HuWGR38J2NPR/9oADAMBAAIAAwAAABCPDoH/xAAWEQEBAQAAAAAAAAAAAAAAAAABABH/2gAIAQMBAT8QBy1BKX//xAAXEQEBAQEAAAAAAAAAAAAAAAABABFB/9oACAECAQE/EEjYke2X/8QAIBABAAICAQQDAAAAAAAAAAAAAQARIVExQXGBwaGx0f/aAAgBAQABPxA3i9Ii3aUQBNlXvfEVsdq4+k4lWDo+YhSGwXT1F9vxrcWYWMTX1Gok3kcYFGk4Fa8xqaNYqm4LK/Oj8gsblbfLP//Z'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n        <source\n          srcset=\"/static/44476d2b5bdb1c5e37216a5134de8da0/47dae/Michelin_Poster_1898.webp 184w,\n/static/44476d2b5bdb1c5e37216a5134de8da0/09e04/Michelin_Poster_1898.webp 368w,\n/static/44476d2b5bdb1c5e37216a5134de8da0/346f6/Michelin_Poster_1898.webp 736w,\n/static/44476d2b5bdb1c5e37216a5134de8da0/e00f7/Michelin_Poster_1898.webp 1000w\"\n          sizes=\"(max-width: 736px) 100vw, 736px\"\n          type=\"image/webp\"\n        />\n        <source\n          srcset=\"/static/44476d2b5bdb1c5e37216a5134de8da0/36b3d/Michelin_Poster_1898.jpg 184w,\n/static/44476d2b5bdb1c5e37216a5134de8da0/58bc7/Michelin_Poster_1898.jpg 368w,\n/static/44476d2b5bdb1c5e37216a5134de8da0/2326d/Michelin_Poster_1898.jpg 736w,\n/static/44476d2b5bdb1c5e37216a5134de8da0/16038/Michelin_Poster_1898.jpg 1000w\"\n          sizes=\"(max-width: 736px) 100vw, 736px\"\n          type=\"image/jpeg\"\n        />\n        <img\n          class=\"gatsby-resp-image-image\"\n          src=\"/static/44476d2b5bdb1c5e37216a5134de8da0/2326d/Michelin_Poster_1898.jpg\"\n          alt=\"tire company vintage posters\"\n          title=\"Michelin in 1898\"\n          loading=\"lazy\"\n          style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        />\n      </picture>\n  </a>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">Michelin in 1898</figcaption>\n  </figure></p>\n<p>** A 1898 poster by O’Galop of Bibendum, the Michelin Man.**</p>\n<p><div><span style=\"font-size: x-large;\">1899</span></div></p>\n<p><figure class=\"gatsby-resp-image-figure\" style=\"margin-bottom: 1rem;\">\n    <span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto;  max-width: 400px;\"\n    >\n      <a\n    class=\"gatsby-resp-image-link\"\n    href=\"/static/52a7e785306533998745a918d07747bd/a3397/5523621084_7619641bb8_o.png\"\n    style=\"display: block\"\n    target=\"_blank\"\n    rel=\"noopener\"\n  >\n    <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 134.75%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAbCAIAAADzvTiPAAAACXBIWXMAAAsTAAALEwEAmpwYAAAGa0lEQVR42jWQCVATZhqG/xygnB6FaC2t2LE7Wt2piyxWoZ2y3e2ybrUz1RmYWtQEBASxKkUUDaUCW9YQEgQCJgVCDsRGEBJyGZIQJQkkJCCRIxFIiEnIRRIgAUGQDe3szDPv/PN9//tdYEFbP8j9UcoslrPQfqQstOx3/eOxEelEy5noP7L/p0jOvO7UEICiLSUgAABIIIDCIBAYDAqD+hUCD4LAIX6gfg0AUD/wDSAbCoX5DYCMSwbcB8gDUHAMEvAXaOAXUPj7sOA/wzYfgm3eCwt+Dx62Cx62FxYSAt8aBg//EBq0HRoSCgvdDgsFIIiERQLeA+RHQVsSgxFxIYijmyP2BL+3LzwqNgixJ+z9mNB3/xW87cSmLZ8GRZ7eFH4yMNz/IXHTtoSgyM2Bu4i48+AJDQkiD4LIY9CI2F0fJ+7e/znYfiQ0+m/QqMR3tscitsbsiYyJ2HlkR8Rf3404vAMRF7njyJaoz0BEXEPlecCjoeAfJkV/mn7pys2HpFo6sa7wBjoFeRX2p+9jT+TGn8qFf3wu4ABy92fpUcdQ0UfOhH1yNuQQCnzwTQMOCTiUtKCD3/37u/y62kqNhPq0oxZ9525UwuX84qrxvg61sPkWGh0a+8O+fxbEf5N39OTVXZ9fi4zPB/vONeBRgE25EBZ3ZWdSFeIfGOWzzi56FThwbccXRUQS9WZR+Q8/FlVjf45O+gUeX3noNC4h5b9RX5VvS8QExuQ14NM2zJGJxYivyR8k3e1sbeim/XLiTB5459it2yWKp6xeNpGEzd95+GxYQhkk9s5xJOZUeunxNPzuL28TK9MAqwkFP5gJPvnpVGqe7eXARD+Lw2zDY0oVErZprNekokkfld4puFhYci/hODL8cG70aUpUEg5+IPNXHAo8JqV++33WV8k3UlAFVr1GwmO0NuLtevW8c3rOopkZ4xoUzd2UG43VZaPDipNn8mD7M7cePIPYe7SpCuU/2AWNWtjfK4r7MlUh5dXgSvkdZJtx1GXVu8wvZrR8nbRBQL1ZX3FdKevul4l27v97Vto5Gu5KcxUS8OlZErFgzuE4nnzto6MpFdhKg3bAbTe5rAaLfsg4KppUtQ33NPDbqjWDSpfDVFRWjSu/w2kl0Anp/s7pLRTK+vrr26VVYFMMvYVuNIzbzFPzjmmnSWPXS6eHWUPiBi4Dz+cy3U4TmfYbl0GSCxlk/9jtJCQOS1hfX76OxkIQ8cyuLvMrvc1scFsnXJYRh15qHuON9lLFXUSJWLTsc7HYnH5BK49xn3IPBZiNafcJ5PU36/V1NADbV1KG8c3ZZu02j9PqsU/a9HLTmGBE9lD9rNNqNrtm7UWluAEhQyF+TKlO29iZy2YvLfgGVcPnMm+3tzPnHCaH1eq0WOxTY1atyjjSZ55QG8aVnplx44QGW92k6BXLep5QazIAn5Yppreu+pZ8Xu+Sd/F3fC6zTsmvmzdo387aJtUDNrNJJeYLSOX2V2Muk0WnVHO7ntBq0jc6i1oZb31La2srsxatbXp4ecnnsEwSKq6ZdSPTQ5LRPr5vzu20mlw282vfnNfjXHS5nj2V0wkZG2b1oHrWrF30zhundIbxAdPUc7NRO6FTWqaHvfM2m1VvteheTShM+gHL9HODTrm6tiqXKeh1mYBLzZA9Za8tz/vcNrfD5J3zLL1e8r4yOMV8l2502eOeHdE4B+Qus975QuWUS2Zfjq9Y9ZJ7Nc3/SQHc1iwxvvDN4+Z53gNbUYbrfolPwFgUdrgw+R4qztNc4WnEOsquzxTmTBek28sL7ZWly01VfXQiFY8Egoc53Y13V+TshWGBp7dtYZC/pJX5JJ0rxhEXBTPHJbuZjYsqoYfZ7O7+zc2hz7LpCzyGlNPWQsoBwo6r7Xnn1ZnJmoqCwdpbNlWXkUOfIvw89FN2/+XkkbriIUy+oji771aGmlQiLcqeYDfPiNt62A9b6rMAr+Wisqtm3Sp7Y1et+qbevtavuV++9Uyu2l+s2Z6vOofeWJXLepFX82jxRadvjLdsV62vmEfGh1rqsgCnKbUWc0XeTenh03q6H/WImRIJu0fM2kDY2SNoFz95JOK2CLuaRByqiEPpZpF7BQwiAU/GnwW2QUwrIZVOuOivRCNcpNRkN93L/hWfQ8Tm1FVcIlTk+qnF5NZjLxFxOcTKHBLuEgl/+X7FhZfSu/8Dv7mm+plquQMAAAAASUVORK5CYII='); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n        <source\n          srcset=\"/static/52a7e785306533998745a918d07747bd/47dae/5523621084_7619641bb8_o.webp 184w,\n/static/52a7e785306533998745a918d07747bd/09e04/5523621084_7619641bb8_o.webp 368w,\n/static/52a7e785306533998745a918d07747bd/28a80/5523621084_7619641bb8_o.webp 400w\"\n          sizes=\"(max-width: 400px) 100vw, 400px\"\n          type=\"image/webp\"\n        />\n        <source\n          srcset=\"/static/52a7e785306533998745a918d07747bd/1f9a3/5523621084_7619641bb8_o.png 184w,\n/static/52a7e785306533998745a918d07747bd/7fb37/5523621084_7619641bb8_o.png 368w,\n/static/52a7e785306533998745a918d07747bd/a3397/5523621084_7619641bb8_o.png 400w\"\n          sizes=\"(max-width: 400px) 100vw, 400px\"\n          type=\"image/png\"\n        />\n        <img\n          class=\"gatsby-resp-image-image\"\n          src=\"/static/52a7e785306533998745a918d07747bd/a3397/5523621084_7619641bb8_o.png\"\n          alt=\"tire company vintage posters\"\n          title=\"Michelin in 1899\"\n          loading=\"lazy\"\n          style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        />\n      </picture>\n  </a>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">Michelin in 1899</figcaption>\n  </figure></p>\n<p><strong>Michelin Vintage Bicycle Poster from 1899. Author O’Galop, France.</strong></p>\n<p><div><span style=\"font-size: x-large;\">1903</span></div></p>\n<p><figure class=\"gatsby-resp-image-figure\" style=\"margin-bottom: 1rem;\">\n    <span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto;  max-width: 400px;\"\n    >\n      <a\n    class=\"gatsby-resp-image-link\"\n    href=\"/static/6627bdab494014827a24b26d89cda1f1/a3397/5523024127_33437f6e0c_o.png\"\n    style=\"display: block\"\n    target=\"_blank\"\n    rel=\"noopener\"\n  >\n    <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 128.75%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n        <source\n          srcset=\"/static/6627bdab494014827a24b26d89cda1f1/47dae/5523024127_33437f6e0c_o.webp 184w,\n/static/6627bdab494014827a24b26d89cda1f1/09e04/5523024127_33437f6e0c_o.webp 368w,\n/static/6627bdab494014827a24b26d89cda1f1/28a80/5523024127_33437f6e0c_o.webp 400w\"\n          sizes=\"(max-width: 400px) 100vw, 400px\"\n          type=\"image/webp\"\n        />\n        <source\n          srcset=\"/static/6627bdab494014827a24b26d89cda1f1/1f9a3/5523024127_33437f6e0c_o.png 184w,\n/static/6627bdab494014827a24b26d89cda1f1/7fb37/5523024127_33437f6e0c_o.png 368w,\n/static/6627bdab494014827a24b26d89cda1f1/a3397/5523024127_33437f6e0c_o.png 400w\"\n          sizes=\"(max-width: 400px) 100vw, 400px\"\n          type=\"image/png\"\n        />\n        <img\n          class=\"gatsby-resp-image-image\"\n          src=\"/static/6627bdab494014827a24b26d89cda1f1/a3397/5523024127_33437f6e0c_o.png\"\n          alt=\"company vintage posters\"\n          title=\"Michelin in 1903\"\n          loading=\"lazy\"\n          style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        />\n      </picture>\n  </a>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">Michelin in 1903</figcaption>\n  </figure></p>\n<p><strong>Advertising poster for Michelin from 1903. Author O’Galop, France.</strong></p>\n<p><div><span style=\"font-size: x-large;\">1908</span></div></p>\n<p><figure class=\"gatsby-resp-image-figure\" style=\"margin-bottom: 1rem;\">\n    <span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto;  max-width: 524px;\"\n    >\n      <a\n    class=\"gatsby-resp-image-link\"\n    href=\"/static/b45ad9fb7586703ea958486e010a0ee9/b9454/6653269571_77519444ec_b.jpg\"\n    style=\"display: block\"\n    target=\"_blank\"\n    rel=\"noopener\"\n  >\n    <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 152.67175572519082%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n        <source\n          srcset=\"/static/b45ad9fb7586703ea958486e010a0ee9/47dae/6653269571_77519444ec_b.webp 184w,\n/static/b45ad9fb7586703ea958486e010a0ee9/09e04/6653269571_77519444ec_b.webp 368w,\n/static/b45ad9fb7586703ea958486e010a0ee9/2bd9f/6653269571_77519444ec_b.webp 524w\"\n          sizes=\"(max-width: 524px) 100vw, 524px\"\n          type=\"image/webp\"\n        />\n        <source\n          srcset=\"/static/b45ad9fb7586703ea958486e010a0ee9/36b3d/6653269571_77519444ec_b.jpg 184w,\n/static/b45ad9fb7586703ea958486e010a0ee9/58bc7/6653269571_77519444ec_b.jpg 368w,\n/static/b45ad9fb7586703ea958486e010a0ee9/b9454/6653269571_77519444ec_b.jpg 524w\"\n          sizes=\"(max-width: 524px) 100vw, 524px\"\n          type=\"image/jpeg\"\n        />\n        <img\n          class=\"gatsby-resp-image-image\"\n          src=\"/static/b45ad9fb7586703ea958486e010a0ee9/b9454/6653269571_77519444ec_b.jpg\"\n          alt=\"tire company vintage posters\"\n          title=\"Michelin in 1908\"\n          loading=\"lazy\"\n          style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        />\n      </picture>\n  </a>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">Michelin in 1908</figcaption>\n  </figure></p>\n<p><strong>Advertising poster Michelin Indechirable Indien from 1908. Author Fraikin.</strong></p>\n<p><div><span style=\"font-size: x-large;\">1910</span></div></p>\n<p><figure class=\"gatsby-resp-image-figure\" style=\"margin-bottom: 1rem;\">\n    <span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto;  max-width: 429px;\"\n    >\n      <a\n    class=\"gatsby-resp-image-link\"\n    href=\"/static/c88bc060f83d3d9b53e13464114373bd/b0427/i-5156-1.jpg\"\n    style=\"display: block\"\n    target=\"_blank\"\n    rel=\"noopener\"\n  >\n    <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 149.1841491841492%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n        <source\n          srcset=\"/static/c88bc060f83d3d9b53e13464114373bd/47dae/i-5156-1.webp 184w,\n/static/c88bc060f83d3d9b53e13464114373bd/09e04/i-5156-1.webp 368w,\n/static/c88bc060f83d3d9b53e13464114373bd/64c5a/i-5156-1.webp 429w\"\n          sizes=\"(max-width: 429px) 100vw, 429px\"\n          type=\"image/webp\"\n        />\n        <source\n          srcset=\"/static/c88bc060f83d3d9b53e13464114373bd/36b3d/i-5156-1.jpg 184w,\n/static/c88bc060f83d3d9b53e13464114373bd/58bc7/i-5156-1.jpg 368w,\n/static/c88bc060f83d3d9b53e13464114373bd/b0427/i-5156-1.jpg 429w\"\n          sizes=\"(max-width: 429px) 100vw, 429px\"\n          type=\"image/jpeg\"\n        />\n        <img\n          class=\"gatsby-resp-image-image\"\n          src=\"/static/c88bc060f83d3d9b53e13464114373bd/b0427/i-5156-1.jpg\"\n          alt=\"tire company vintage posters\"\n          title=\"Michelin in 1910\"\n          loading=\"lazy\"\n          style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        />\n      </picture>\n  </a>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">Michelin in 1910</figcaption>\n  </figure></p>\n<p><strong>Advertising poster for Cycle Race Velodrome from 1910.</strong></p>\n<p>**</p>\n<p>** </p>\n<p><figure class=\"gatsby-resp-image-figure\" style=\"margin-bottom: 1rem;\">\n    <span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto;  max-width: 288px;\"\n    >\n      <a\n    class=\"gatsby-resp-image-link\"\n    href=\"/static/b2b5d1b38cbfb433b306f4216fb3658d/58ca1/1.jpg\"\n    style=\"display: block\"\n    target=\"_blank\"\n    rel=\"noopener\"\n  >\n    <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 138.88888888888889%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n        <source\n          srcset=\"/static/b2b5d1b38cbfb433b306f4216fb3658d/47dae/1.webp 184w,\n/static/b2b5d1b38cbfb433b306f4216fb3658d/5f1c3/1.webp 288w\"\n          sizes=\"(max-width: 288px) 100vw, 288px\"\n          type=\"image/webp\"\n        />\n        <source\n          srcset=\"/static/b2b5d1b38cbfb433b306f4216fb3658d/36b3d/1.jpg 184w,\n/static/b2b5d1b38cbfb433b306f4216fb3658d/58ca1/1.jpg 288w\"\n          sizes=\"(max-width: 288px) 100vw, 288px\"\n          type=\"image/jpeg\"\n        />\n        <img\n          class=\"gatsby-resp-image-image\"\n          src=\"/static/b2b5d1b38cbfb433b306f4216fb3658d/58ca1/1.jpg\"\n          alt=\"tire company vintage posters\"\n          title=\"Michelin in 1910\"\n          loading=\"lazy\"\n          style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        />\n      </picture>\n  </a>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">Michelin in 1910</figcaption>\n  </figure></p>\n<p><strong>Advertising poster from 1910</strong>. A<strong>uthor O’Gallop, sold for 950 euro.</strong></p>\n<p><div><span style=\"font-size: x-large;\">1912</span></div></p>\n<p><figure class=\"gatsby-resp-image-figure\" style=\"margin-bottom: 1rem;\">\n    <span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto;  max-width: 400px;\"\n    >\n      <a\n    class=\"gatsby-resp-image-link\"\n    href=\"/static/8248d2aef244309649e47085d217c634/a3397/5523024263_e91563b17e_o.png\"\n    style=\"display: block\"\n    target=\"_blank\"\n    rel=\"noopener\"\n  >\n    <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 149.5%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n        <source\n          srcset=\"/static/8248d2aef244309649e47085d217c634/47dae/5523024263_e91563b17e_o.webp 184w,\n/static/8248d2aef244309649e47085d217c634/09e04/5523024263_e91563b17e_o.webp 368w,\n/static/8248d2aef244309649e47085d217c634/28a80/5523024263_e91563b17e_o.webp 400w\"\n          sizes=\"(max-width: 400px) 100vw, 400px\"\n          type=\"image/webp\"\n        />\n        <source\n          srcset=\"/static/8248d2aef244309649e47085d217c634/1f9a3/5523024263_e91563b17e_o.png 184w,\n/static/8248d2aef244309649e47085d217c634/7fb37/5523024263_e91563b17e_o.png 368w,\n/static/8248d2aef244309649e47085d217c634/a3397/5523024263_e91563b17e_o.png 400w\"\n          sizes=\"(max-width: 400px) 100vw, 400px\"\n          type=\"image/png\"\n        />\n        <img\n          class=\"gatsby-resp-image-image\"\n          src=\"/static/8248d2aef244309649e47085d217c634/a3397/5523024263_e91563b17e_o.png\"\n          alt=\"company old-school posters\"\n          title=\"Michelin in 1912\"\n          loading=\"lazy\"\n          style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        />\n      </picture>\n  </a>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">Michelin in 1912</figcaption>\n  </figure></p>\n<p><strong>Advertising poster for Michelin from 1912</strong>. A<strong>uthor H. L. Roowy, France.</strong></p>\n<p><figure class=\"gatsby-resp-image-figure\" style=\"margin-bottom: 1rem;\">\n    <span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto;  max-width: 400px;\"\n    >\n      <a\n    class=\"gatsby-resp-image-link\"\n    href=\"/static/a226a412b7278b2a1ef0db53adab94f3/a3397/5523019259_072672b9d9_o.png\"\n    style=\"display: block\"\n    target=\"_blank\"\n    rel=\"noopener\"\n  >\n    <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 157.75%; position: relative; bottom: 0; left: 0; background-image: url('data:image/png;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n        <source\n          srcset=\"/static/a226a412b7278b2a1ef0db53adab94f3/47dae/5523019259_072672b9d9_o.webp 184w,\n/static/a226a412b7278b2a1ef0db53adab94f3/09e04/5523019259_072672b9d9_o.webp 368w,\n/static/a226a412b7278b2a1ef0db53adab94f3/28a80/5523019259_072672b9d9_o.webp 400w\"\n          sizes=\"(max-width: 400px) 100vw, 400px\"\n          type=\"image/webp\"\n        />\n        <source\n          srcset=\"/static/a226a412b7278b2a1ef0db53adab94f3/1f9a3/5523019259_072672b9d9_o.png 184w,\n/static/a226a412b7278b2a1ef0db53adab94f3/7fb37/5523019259_072672b9d9_o.png 368w,\n/static/a226a412b7278b2a1ef0db53adab94f3/a3397/5523019259_072672b9d9_o.png 400w\"\n          sizes=\"(max-width: 400px) 100vw, 400px\"\n          type=\"image/png\"\n        />\n        <img\n          class=\"gatsby-resp-image-image\"\n          src=\"/static/a226a412b7278b2a1ef0db53adab94f3/a3397/5523019259_072672b9d9_o.png\"\n          alt=\"company old-school posters\"\n          title=\"Michelin in 1912\"\n          loading=\"lazy\"\n          style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        />\n      </picture>\n  </a>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">Michelin in 1912</figcaption>\n  </figure></p>\n<p><strong>Advertising poster for Michelin from 1912</strong>. A<strong>uthor **H. L. Roowy</strong>, France.**</p>\n<p><div><span style=\"font-size: x-large;\">1913</span></div></p>\n<p><figure class=\"gatsby-resp-image-figure\" style=\"margin-bottom: 1rem;\">\n    <span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto;  max-width: 449px;\"\n    >\n      <a\n    class=\"gatsby-resp-image-link\"\n    href=\"/static/fe396639a74b0ac0ab7170946b0bc32f/81100/4897803350_bf9d871418_z.jpg\"\n    style=\"display: block\"\n    target=\"_blank\"\n    rel=\"noopener\"\n  >\n    <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 142.53897550111358%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n        <source\n          srcset=\"/static/fe396639a74b0ac0ab7170946b0bc32f/47dae/4897803350_bf9d871418_z.webp 184w,\n/static/fe396639a74b0ac0ab7170946b0bc32f/09e04/4897803350_bf9d871418_z.webp 368w,\n/static/fe396639a74b0ac0ab7170946b0bc32f/c664f/4897803350_bf9d871418_z.webp 449w\"\n          sizes=\"(max-width: 449px) 100vw, 449px\"\n          type=\"image/webp\"\n        />\n        <source\n          srcset=\"/static/fe396639a74b0ac0ab7170946b0bc32f/36b3d/4897803350_bf9d871418_z.jpg 184w,\n/static/fe396639a74b0ac0ab7170946b0bc32f/58bc7/4897803350_bf9d871418_z.jpg 368w,\n/static/fe396639a74b0ac0ab7170946b0bc32f/81100/4897803350_bf9d871418_z.jpg 449w\"\n          sizes=\"(max-width: 449px) 100vw, 449px\"\n          type=\"image/jpeg\"\n        />\n        <img\n          class=\"gatsby-resp-image-image\"\n          src=\"/static/fe396639a74b0ac0ab7170946b0bc32f/81100/4897803350_bf9d871418_z.jpg\"\n          alt=\"company vintage posters\"\n          title=\"Michelin in 1913\"\n          loading=\"lazy\"\n          style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        />\n      </picture>\n  </a>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">Michelin in 1913</figcaption>\n  </figure></p>\n<p><strong>Michelin Poster from 1913</strong>. A<strong>uthor O’Gallop.</strong></p>\n<p><div><span style=\"font-size: x-large;\">1915</span></div></p>\n<p><figure class=\"gatsby-resp-image-figure\" style=\"margin-bottom: 1rem;\">\n    <span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto;  max-width: 422px;\"\n    >\n      <a\n    class=\"gatsby-resp-image-link\"\n    href=\"/static/38f9c748ebd58653cd14e55a87912451/ae3ec/Michelin_BookletII.jpg\"\n    style=\"display: block\"\n    target=\"_blank\"\n    rel=\"noopener\"\n  >\n    <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 145.7345971563981%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n        <source\n          srcset=\"/static/38f9c748ebd58653cd14e55a87912451/47dae/Michelin_BookletII.webp 184w,\n/static/38f9c748ebd58653cd14e55a87912451/09e04/Michelin_BookletII.webp 368w,\n/static/38f9c748ebd58653cd14e55a87912451/59abc/Michelin_BookletII.webp 422w\"\n          sizes=\"(max-width: 422px) 100vw, 422px\"\n          type=\"image/webp\"\n        />\n        <source\n          srcset=\"/static/38f9c748ebd58653cd14e55a87912451/36b3d/Michelin_BookletII.jpg 184w,\n/static/38f9c748ebd58653cd14e55a87912451/58bc7/Michelin_BookletII.jpg 368w,\n/static/38f9c748ebd58653cd14e55a87912451/ae3ec/Michelin_BookletII.jpg 422w\"\n          sizes=\"(max-width: 422px) 100vw, 422px\"\n          type=\"image/jpeg\"\n        />\n        <img\n          class=\"gatsby-resp-image-image\"\n          src=\"/static/38f9c748ebd58653cd14e55a87912451/ae3ec/Michelin_BookletII.jpg\"\n          alt=\"company vintage posters\"\n          title=\"Michelin in 1915\"\n          loading=\"lazy\"\n          style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        />\n      </picture>\n  </a>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">Michelin in 1915</figcaption>\n  </figure></p>\n<p><strong>Michelin Poster from 1915</strong>. A**uthor anonymous.</p>\n<p>** </p>\n<p><div><span style=\"font-size: x-large;\">1916</span></div></p>\n<p><figure class=\"gatsby-resp-image-figure\" style=\"margin-bottom: 1rem;\">\n    <span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto;  max-width: 269px;\"\n    >\n      <a\n    class=\"gatsby-resp-image-link\"\n    href=\"/static/941b10171461c5139b93275cb8369005/3e233/4383083223_b39f8e9c59_o.jpg\"\n    style=\"display: block\"\n    target=\"_blank\"\n    rel=\"noopener\"\n  >\n    <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 148.69888475836433%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n        <source\n          srcset=\"/static/941b10171461c5139b93275cb8369005/47dae/4383083223_b39f8e9c59_o.webp 184w,\n/static/941b10171461c5139b93275cb8369005/457fb/4383083223_b39f8e9c59_o.webp 269w\"\n          sizes=\"(max-width: 269px) 100vw, 269px\"\n          type=\"image/webp\"\n        />\n        <source\n          srcset=\"/static/941b10171461c5139b93275cb8369005/36b3d/4383083223_b39f8e9c59_o.jpg 184w,\n/static/941b10171461c5139b93275cb8369005/3e233/4383083223_b39f8e9c59_o.jpg 269w\"\n          sizes=\"(max-width: 269px) 100vw, 269px\"\n          type=\"image/jpeg\"\n        />\n        <img\n          class=\"gatsby-resp-image-image\"\n          src=\"/static/941b10171461c5139b93275cb8369005/3e233/4383083223_b39f8e9c59_o.jpg\"\n          alt=\"company vintage posters\"\n          title=\"Michelin in 1916\"\n          loading=\"lazy\"\n          style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        />\n      </picture>\n  </a>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">Michelin in 1916</figcaption>\n  </figure></p>\n<p><strong>Michelin Enveloppe Velo from 1916</strong>. A<strong>uthor Fabiano.</strong></p>\n<div><span style=\"font-size: x-large;\"><strong>1916</strong><strong></strong></span></div>\n<p><figure class=\"gatsby-resp-image-figure\" style=\"margin-bottom: 1rem;\">\n    <span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto;  max-width: 440px;\"\n    >\n      <a\n    class=\"gatsby-resp-image-link\"\n    href=\"/static/9e35cddeeb61a6bc84f4a00e24c470af/74194/443452_North-African-Michelin-Tire-Tour-Poster.jpg\"\n    style=\"display: block\"\n    target=\"_blank\"\n    rel=\"noopener\"\n  >\n    <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 136.36363636363637%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n        <source\n          srcset=\"/static/9e35cddeeb61a6bc84f4a00e24c470af/47dae/443452_North-African-Michelin-Tire-Tour-Poster.webp 184w,\n/static/9e35cddeeb61a6bc84f4a00e24c470af/09e04/443452_North-African-Michelin-Tire-Tour-Poster.webp 368w,\n/static/9e35cddeeb61a6bc84f4a00e24c470af/cefc7/443452_North-African-Michelin-Tire-Tour-Poster.webp 440w\"\n          sizes=\"(max-width: 440px) 100vw, 440px\"\n          type=\"image/webp\"\n        />\n        <source\n          srcset=\"/static/9e35cddeeb61a6bc84f4a00e24c470af/36b3d/443452_North-African-Michelin-Tire-Tour-Poster.jpg 184w,\n/static/9e35cddeeb61a6bc84f4a00e24c470af/58bc7/443452_North-African-Michelin-Tire-Tour-Poster.jpg 368w,\n/static/9e35cddeeb61a6bc84f4a00e24c470af/74194/443452_North-African-Michelin-Tire-Tour-Poster.jpg 440w\"\n          sizes=\"(max-width: 440px) 100vw, 440px\"\n          type=\"image/jpeg\"\n        />\n        <img\n          class=\"gatsby-resp-image-image\"\n          src=\"/static/9e35cddeeb61a6bc84f4a00e24c470af/74194/443452_North-African-Michelin-Tire-Tour-Poster.jpg\"\n          alt=\"tire company vintage posters\"\n          title=\"Michelin in 1916\"\n          loading=\"lazy\"\n          style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        />\n      </picture>\n  </a>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">Michelin in 1916</figcaption>\n  </figure></p>\n<p><strong>North African Michelin Tire Tour  Poster from 1916</strong>. A<strong>uthor Bernard Villemot.</strong></p>\n<p><div><span style=\"font-size: x-large;\">1920</span></div></p>\n<p><figure class=\"gatsby-resp-image-figure\" style=\"margin-bottom: 1rem;\">\n    <span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto;  max-width: 456px;\"\n    >\n      <a\n    class=\"gatsby-resp-image-link\"\n    href=\"/static/5a2b67579766d70604347c2d3ca1108f/7edc8/5183352266_723f5b0b9e_z.jpg\"\n    style=\"display: block\"\n    target=\"_blank\"\n    rel=\"noopener\"\n  >\n    <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 140.35087719298244%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n        <source\n          srcset=\"/static/5a2b67579766d70604347c2d3ca1108f/47dae/5183352266_723f5b0b9e_z.webp 184w,\n/static/5a2b67579766d70604347c2d3ca1108f/09e04/5183352266_723f5b0b9e_z.webp 368w,\n/static/5a2b67579766d70604347c2d3ca1108f/8f729/5183352266_723f5b0b9e_z.webp 456w\"\n          sizes=\"(max-width: 456px) 100vw, 456px\"\n          type=\"image/webp\"\n        />\n        <source\n          srcset=\"/static/5a2b67579766d70604347c2d3ca1108f/36b3d/5183352266_723f5b0b9e_z.jpg 184w,\n/static/5a2b67579766d70604347c2d3ca1108f/58bc7/5183352266_723f5b0b9e_z.jpg 368w,\n/static/5a2b67579766d70604347c2d3ca1108f/7edc8/5183352266_723f5b0b9e_z.jpg 456w\"\n          sizes=\"(max-width: 456px) 100vw, 456px\"\n          type=\"image/jpeg\"\n        />\n        <img\n          class=\"gatsby-resp-image-image\"\n          src=\"/static/5a2b67579766d70604347c2d3ca1108f/7edc8/5183352266_723f5b0b9e_z.jpg\"\n          alt=\"tire company vintage posters\"\n          title=\"Michelin in 1920\"\n          loading=\"lazy\"\n          style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        />\n      </picture>\n  </a>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">Michelin in 1920</figcaption>\n  </figure> </p>\n<p><strong>Italian Michelin Poster from 1920.</strong></p>\n<p><figure class=\"gatsby-resp-image-figure\" style=\"margin-bottom: 1rem;\">\n    <span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto;  max-width: 427px;\"\n    >\n      <a\n    class=\"gatsby-resp-image-link\"\n    href=\"/static/e169c7fa27202ef422817a2971fe7308/f4828/i-5057-1.jpg\"\n    style=\"display: block\"\n    target=\"_blank\"\n    rel=\"noopener\"\n  >\n    <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 163.9344262295082%; position: relative; bottom: 0; left: 0; background-image: url('data:image/jpeg;base64,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'); background-size: cover; display: block;\"\n  ></span>\n  <picture>\n        <source\n          srcset=\"/static/e169c7fa27202ef422817a2971fe7308/47dae/i-5057-1.webp 184w,\n/static/e169c7fa27202ef422817a2971fe7308/09e04/i-5057-1.webp 368w,\n/static/e169c7fa27202ef422817a2971fe7308/39b28/i-5057-1.webp 427w\"\n          sizes=\"(max-width: 427px) 100vw, 427px\"\n          type=\"image/webp\"\n        />\n        <source\n          srcset=\"/static/e169c7fa27202ef422817a2971fe7308/36b3d/i-5057-1.jpg 184w,\n/static/e169c7fa27202ef422817a2971fe7308/58bc7/i-5057-1.jpg 368w,\n/static/e169c7fa27202ef422817a2971fe7308/f4828/i-5057-1.jpg 427w\"\n          sizes=\"(max-width: 427px) 100vw, 427px\"\n          type=\"image/jpeg\"\n        />\n        <img\n          class=\"gatsby-resp-image-image\"\n          src=\"/static/e169c7fa27202ef422817a2971fe7308/f4828/i-5057-1.jpg\"\n          alt=\"tire company old-school posters\"\n          title=\"Michelin in 1920\"\n          loading=\"lazy\"\n          style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        />\n      </picture>\n  </a>\n    </span>\n    <figcaption class=\"gatsby-resp-image-figcaption\">Michelin in 1920</figcaption>\n  </figure></p>\n<p><strong>Advertising poster for Michelin</strong>. A<strong>uthor **H. L. Roowy</strong>, France.**</p>","plainText":"\n\n\\*\\*\\*\\*company vintage posters\nIt is one of the two largest tire manufacturers in the world along with Bridgestone.\n\nFrench tire company Michelin has been around for a very long time. This is probably why their pudgy white mascot Bibendum is now intrinsically part of cycling graphic design. We are all familiar with his layered tire appearance, but we may be less acquainted with the history of the brand. It is actually one of the oldest in the world.\n\nIn 1997, Olivier Darmon published a definitive Michelin history. The book is called Le Grand Siècle de Bibendum (The Michelin Man: 100 Years of Bibendum). Somehow we just can not help but smile when looking at Bib. We wish he still smoked though – as with everything, he was way cooler back then.\n\nAdvertising art and vintage posters of Michelin over the years.\n\n\\*\\*\\*\\*Advertising Age describes the Michelin Man advertising in glowing terms. Introduced in 1897, the Michelin Man was an idea conceived by Edouard Michelin.\n\n1897\n\ncompany vintage posters\n\nMichelin Advertising Poster from 1897. Author anonymous, France.\n\n1898\n\ntire company vintage posters\n\n A 1898 poster by O’Galop of Bibendum, the Michelin Man.\n\n1899\n\ntire company vintage posters\n\nMichelin Vintage Bicycle Poster from 1899. Author O’Galop, France.\n\n1903\n\ncompany vintage posters\n\nAdvertising poster for Michelin from 1903. Author O’Galop, France.\n\n1908\n\ntire company vintage posters\n\nAdvertising poster Michelin Indechirable Indien from 1908. Author Fraikin.\n\n1910\n\ntire company vintage posters\n\nAdvertising poster for Cycle Race Velodrome from 1910.\n\n\\*\\*\n\n\\*\\* \n\ntire company vintage posters\n\nAdvertising poster from 1910. Author O’Gallop, sold for 950 euro.\n\n1912\n\ncompany old-school posters\n\nAdvertising poster for Michelin from 1912. Author H. L. Roowy, France.\n\ncompany old-school posters\n\nAdvertising poster for Michelin from 1912. Author H. L. Roowy, France.\n\n1913\n\ncompany vintage posters\n\nMichelin Poster from 1913. Author O’Gallop.\n\n1915\n\ncompany vintage posters\n\nMichelin Poster from 1915. A\\*\\*uthor anonymous.\n\n\\*\\* \n\n1916\n\ncompany vintage posters\n\nMichelin Enveloppe Velo from 1916. Author Fabiano.\n\n1916\n\ntire company vintage posters\n\nNorth African Michelin Tire Tour  Poster from 1916. Author Bernard Villemot.\n\n1920\n\ntire company vintage posters \n\nItalian Michelin Poster from 1920.\n\ntire company old-school posters\n\nAdvertising poster for Michelin. Author H. L. Roowy, France.\n","autoDescription":"****\nIt is one of the two largest tire manufacturers in the world along with Bridgestone. French tire company Michelin has been around for a very long time…","wordCount":{"words":358},"fields":{"slug":"/michelin-logo-in-vintage-posters/","author":"ani","featuredImage":{"id":"8484a72c-c4b9-53af-a254-4cd8f245a2d1","sharp":{"id":"05ae7b7d-3b5c-55ba-8aaa-dd994891c43f","original":{"src":"/static/51WPDC76V3L._SS500_-edd117aa18fe091fbfb65504488678d5.jpg"}}},"categories":[{"id":"bfbd8b08-0001-5554-86b2-b2a712332afc","frontmatter":{"title":"Logo sets","slug":"logo-sets"}}]},"frontmatter":{"title":"Michelin Logo in vintage posters","layout":"post","description":"Michelin is a tyre manufacturer based in France. An article about advertising art and vintage posters of Michelin over the last 100 years.","permalink":"/michelin-logo-in-vintage-posters/","tags":["France","michelin","poster","vintage"],"date":"April 08, 2012","dateSchema":"2012-04-08T21:54:21.0000000+00:00"}}},"pageContext":{"id":"d46e18e4-35c6-5be1-b736-7ed4d76b6b69","site":{"siteMetadata":{"title":"Logoblink.com","description":"about logo, brand and company design","siteUrl":"https://resilient-douhua-b2ce8d.netlify.app","disqusShortname":"placeholder","disqusBaseUrl":"https://logoblink.com"}},"settings":{"header":{"yaml":{"logo":{"sharp":{"original":{"src":"/static/logo-design-blog-logoblink-e69831d49c3b36ec0b00f3706412b68c.png"}}}}}}}}}