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If you want to read more about our process and insights, I’ve shared some highlights after the jump. Still reading? Great! The team is thrilled with the new visual identity system we developed with help from our very talented friends at Lippincott, and we hope you are too! We think…","fields":{"slug":"/shutterstock-new-logo-2012/","author":"Margarit 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BTW- this is how the announced logo was looking in december, 2011. A bit different. I’m not sure I like the new one more. What do you think ?","fields":{"slug":"/socl-logo-microsoft/","author":"Margarit Ralev","featuredImage":{"id":"fb4bb24d-bcc5-5d2a-a01f-a2bacd286e54","sharp":{"id":"382311b5-58f4-5ce2-8685-34f51f0b543d","fixed":{"tracedSVG":"data:image/svg+xml,%3csvg%20xmlns='http://www.w3.org/2000/svg'%20width='414'%20height='414'%3e%3cpath%20d='M0%20207v207h415V0H0v207m303-56a541%20541%200%20001%2078c3%206%2014%2014%2018%2013l3-6%202-6-3-3c-6-4-6-2-6-39l-1-36c0-2-13-3-14-1m-199%2015c-13%204-19%2012-19%2022%200%2014%206%2020%2026%2022%2013%202%2014%203%2014%208-1%205-6%208-14%208-7-1-9-2-12-8l-1-3h-6c-8%201-9%202-7%208%207%2025%2051%2023%2055-3%203-13-6-21-27-24-11-2-13-4-13-8%201-9%2019-11%2024-2%201%203%201%203%206%203%208%200%209-1%208-7-3-12-21-20-34-16m66%200a38%2038%200%2000-4%2072c9%204%2024%204%2033-1%2023-13%2028-43%209-61-9-10-25-14-38-10m78%202c-30%2013-32%2055-3%2069%2018%209%2040%202%2049-16%204-10%204-10-5-11h-7l-1%204c-9%2019-38%2014-42-7-3-25%2030-37%2041-14%202%203%202%203%209%203%208%200%209-1%204-11-8-16-28-24-45-17m-75%2014c-15%207-19%2027-7%2038%2014%2012%2033%205%2038-12s-15-34-31-26m-15%2070c0%202%204%205%2012%2011%2029%2018%2059%2021%2090%206%2010-5%2023-14%2024-17%200-3-3-2-9%203a85%2085%200%2001-111-2c-3-3-6-4-6-1'%20fill='%23d3d3d3'%20fill-rule='evenodd'/%3e%3c/svg%3e","width":290,"height":290,"src":"/static/02d43c070f87a0fe5fe64d9c1e044776/fdf52/so-cl-microsoft-social-network-logo2.jpg","srcSet":"/static/02d43c070f87a0fe5fe64d9c1e044776/fdf52/so-cl-microsoft-social-network-logo2.jpg 1x,\n/static/02d43c070f87a0fe5fe64d9c1e044776/f8458/so-cl-microsoft-social-network-logo2.jpg 1.5x,\n/static/02d43c070f87a0fe5fe64d9c1e044776/9d0b0/so-cl-microsoft-social-network-logo2.jpg 2x"},"fluid":{"tracedSVG":"data:image/svg+xml,%3csvg%20xmlns='http://www.w3.org/2000/svg'%20width='414'%20height='414'%3e%3cpath%20d='M0%20207v207h415V0H0v207m303-56a541%20541%200%20001%2078c3%206%2014%2014%2018%2013l3-6%202-6-3-3c-6-4-6-2-6-39l-1-36c0-2-13-3-14-1m-199%2015c-13%204-19%2012-19%2022%200%2014%206%2020%2026%2022%2013%202%2014%203%2014%208-1%205-6%208-14%208-7-1-9-2-12-8l-1-3h-6c-8%201-9%202-7%208%207%2025%2051%2023%2055-3%203-13-6-21-27-24-11-2-13-4-13-8%201-9%2019-11%2024-2%201%203%201%203%206%203%208%200%209-1%208-7-3-12-21-20-34-16m66%200a38%2038%200%2000-4%2072c9%204%2024%204%2033-1%2023-13%2028-43%209-61-9-10-25-14-38-10m78%202c-30%2013-32%2055-3%2069%2018%209%2040%202%2049-16%204-10%204-10-5-11h-7l-1%204c-9%2019-38%2014-42-7-3-25%2030-37%2041-14%202%203%202%203%209%203%208%200%209-1%204-11-8-16-28-24-45-17m-75%2014c-15%207-19%2027-7%2038%2014%2012%2033%205%2038-12s-15-34-31-26m-15%2070c0%202%204%205%2012%2011%2029%2018%2059%2021%2090%206%2010-5%2023-14%2024-17%200-3-3-2-9%203a85%2085%200%2001-111-2c-3-3-6-4-6-1'%20fill='%23d3d3d3'%20fill-rule='evenodd'/%3e%3c/svg%3e","aspectRatio":1,"src":"/static/02d43c070f87a0fe5fe64d9c1e044776/ed412/so-cl-microsoft-social-network-logo2.jpg","srcSet":"/static/02d43c070f87a0fe5fe64d9c1e044776/75516/so-cl-microsoft-social-network-logo2.jpg 104w,\n/static/02d43c070f87a0fe5fe64d9c1e044776/aec61/so-cl-microsoft-social-network-logo2.jpg 207w,\n/static/02d43c070f87a0fe5fe64d9c1e044776/ed412/so-cl-microsoft-social-network-logo2.jpg 414w,\n/static/02d43c070f87a0fe5fe64d9c1e044776/8702a/so-cl-microsoft-social-network-logo2.jpg 621w,\n/static/02d43c070f87a0fe5fe64d9c1e044776/2a40a/so-cl-microsoft-social-network-logo2.jpg 800w","sizes":"(max-width: 414px) 100vw, 414px"}}},"categories":[{"id":"757daef1-b181-5854-95f9-92a7aeb5e43d","frontmatter":{"title":"News","slug":"news"}}]},"frontmatter":{"title":"So.cl logo – the smiled social face of microsoft","layout":"post","publishDate":"May 21, 2012","publishDateTooltip":"May 21st 2012, 12:25:43 pm","publishDateISO":"2012-05-21T12:25:43.0000000+00:00"}}},{"node":{"id":"90597d3f-9bb5-5fa9-9e0c-cb1c610a6f66","excerpt":"I’ve spotted the new KIA K9 . It’s a nice copy of BMW so I  was interested in the logotype: I thought – this car deserves another logo. Here’s the 5 minute sketch:   Here are some other K9 logos from different companies:            Personally I like the red one with the circle although it reads 9K, not K9.","fields":{"slug":"/kia-k9-logo/","author":"Margarit 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On the top of my head is the palm-tree shaped hotel complex, located on an artificial archipelago. This magnificent view carries the name Palm Jumeirah. There are many other exciting human creations. The Burj-Al- Arab, a hotel on a man-made island, and Burj Khalifa, which houses the Armani Hotel, are such ones. The UAE is now…","fields":{"slug":"/fc-real-madrid-logo-island/","author":"Margarit 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Basically – it will be the local “Mercedes”. That’s why I’ve used this catchy title. The Denza brand is due to consist of a range of electric power vehicles with the first model set to use the underpinnings of the first…","fields":{"slug":"/mercedes-new-logo-in-china/","author":"Margarit 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A new big player in the social websites market is coming and it brings its own logo. Meet… “meetme.com” :) It’s the product of the merger of QuePasa and myYearbook. Check the stats bellow and you may get an idea what’s that all about. Whole new 874 million people to meet! Of course – we can’t check if these figures are correct, but the stats are definitely interesting. Do…","fields":{"slug":"/new-big-social-logo/","author":"Margarit 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Well, it was about time! I’ve always wondered why Adobe hasn’t inserted such a function… Looks like something that we can use when doing logos and logotypes. Brilliant for packaging paper and many more brand designs.","fields":{"slug":"/easy-logo-patterns/","author":"Margarit 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Having safely completed over 200,000 miles of computer-led driving, we wanted to share one of our favorite moments. Here’s Steve, who joined us for a special drive on a carefully programmed route to experience being behind the wheel in a…","fields":{"slug":"/google-selfdriven-car-logo/","author":"Margarit 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Or may be in our case we should celebrate “25 years of Adobe Illustrator” :) May be a lot of the readers here are the same age and may find the following video and text interesting in order to know better the best logo making tool out there. Anyway – here’s what I’ve found…","fields":{"slug":"/adobe-25th-birthday/","author":"Margarit 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