This is the official Obama 2012 campaign logo. No surprise that they are sticking to the logo form the previous campaign. After all, it worked out pretty well for the previous campaign. I’ve read somewhere that the used font is called Gotham Serif. I was wondering what the logo would look like if the stroke was not part of the design, so that it could be bigger and more recognizable. Fortunately, I found that somebody else experimented with this idea as well, so I didn’t have to do it myself. :) The following versions are designed by Scott :
\nAfter reviewing the variations we can conclude that they used the white stroke and sacrificed the scale in order to be able to use blue background. I like the original version – it’s elegant in this scale for sure.
\nThis is a campaign logo design with a more traditional, vintage look. As far as I know this is not an official logo, but it’s interesting in its own old-school way.
\nAn interesting interpretation I wanted to share. :)
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