{"componentChunkName":"component---src-templates-tags-js","path":"/tag/1947/","result":{"data":{"Posts":{"edges":[{"node":{"id":"c98adab9-ec66-56b8-91ef-318115ec0452","excerpt":"Published in 1947, the Textile Brand Names Dictionary __was devised as a simple resource for those entering the textile business. I’ll copy for you a small paragraph from the Heller’s blog that’s probably representing the essence of the things: This book was possibly the first American primer on how to “select” a successful mark. So, in the spirit of advancing design history it is instructive to…","fields":{"slug":"/vintage-textile-brand-book/","author":"Margarit Ralev","featuredImage":{"id":"8424537e-d3e6-5918-a938-d57402b10d9e","sharp":{"id":"ac10f7a6-8aec-50ae-a6cf-0069bccd2e14","fixed":{"tracedSVG":"data:image/svg+xml,%3csvg%20xmlns='http://www.w3.org/2000/svg'%20width='414'%20height='414'%3e%3cpath%20d='M200%2020v21a1182%201182%200%2000-3%2098%201704%201704%200%2000-1%2047%203320%203320%200%2000-4%20177c0%203%200%204-2%204v3c2%202%202%202%201%205l-1%202%201%209-1%209v4h-2c0-3-3-3-15-3l-14-1h-2c0%203%201%204%203%203h1l13%201c12%200%2014%200%2014%203l2%201c1-1%202%201%200%201l-1%205%201%205h20l-1-26V0h-9v20M95%2015a3715%203715%200%2001-21%203c82-1%20112-2%20112-3H95m155%201l-16%201%2090%201c78%200%2090%200%2090-2H250M8%2027c-1%202%201%204%204%203a950%20950%200%20015-1c0-3%202-2%202%200%201%203%2015%202%2014-1%200-2-1-3-3-1-1%202-1%202-1%200s-1-2-10-2c-7%200-10%201-11%202m287%2040c-3%200-5%201-5%202l17%201c13%200%2017-1%2017-2l-4-1h-25m2%2033l-6%201c-3%200-5%201-5%202l17%201c15%200%2017%200%2017-2l-11-1h-10l-2-1m33%2018l-1%202c0%202%201%202%2010%202h20c5%200%207-1%203-4-1-1-2-1-2%201h-3c-1-2-1-2-2-1l-20%201-5-1m-62%2025c-1%202-4%203-3%201s-20-2-22%200c-3%201-1%203%208%203%206%200%208-1%208-2h1c2%201%209%202%2011%201h16v-3l-1-2-1%202c0%202-2%203-2%201%200-1-1-2-3-2s-3%201-3%202c0%202%200%202-1%200s-2-2-2-1c-1%201-2%201-3-1-2-1-2-1-3%201m77-1l-1%202c0%202%201%202%2010%202l12%201h2l3-1%208-1-2-2h-27l-1-1h-4M42%20159l1%202h1c1-2%202-2%202-1l5%201%206%201h2l11-1c11%201%2012%200%2010-2l-8-1H48c-2-2-6-1-6%201m329%2019l-21%201c0-2-5-1-5%200-1%203-1%203%2012%203l23-1-1-2-2-1h-6m-123%201c-3%200-5%202-3%203h1c0-2%200-2%202-1%201%202%204%202%205%201h1c2%201%206%201%206-1h2l12%202c10%200%2011%200%2011-2s1-2%202-1c2%203%204%202%204%200-1-2-8-3-8-1l-2%202-1-1v-1c-1-1-1%200-1%201h-1c-2-2-9-2-8%200l-1%201-1-1c0-2-2-3-3-1h-17m23%2043c0%202%200%203%205%203l6-2c0-1%202-1%202%201l1%201%201%201-4%201-3%201h-1l-2-1c-2%201-1%203%201%203%202%201%203%204%200%204-5-1-8%200-8%202s1%203%202%201l7-1h6l-3-2-1-1c0-2%203-4%205-3%201%201%203-2%202-5v-3c0-2-1-2-5-2-5%200-6%200-6%202l-1%201-1-1-1-2-2%202m-155%2060l-1%202%207%201c10%200%2012%200%2012%202l-4%201c-3%200-4%201-4%202-1%202-1%202%202%201l12-1c10%201%2011%200%2013-1l1-3-2%201-8%201c-7%200-8%200-8-2s0-2%203-1c2%200%202%200%201-1-1-2-13-3-13-2l-9-1c-1-1-1-1-2%201m97%2089l-1%2019-1%2012v12h4c3%200%204%200%204-2l2-3v-1c-2%200-2-1%200-3%201-1%201-1-1-2s-2-5%200-6v-2c-1-1-3-15-3-23l-1-10-1-2v3l-1-4c0-5-1-2-1%2012m-130%201c-10%200-9%202%202%203%208%200%2012%200%2012%202l-4%201-4%201c0%202%203%204%203%203l6-1c5-1%208-3%204-3-2%200-3-1-3-3s-1-3-3-3H83m22%2023v2c0%202%201%202%2015%202l15-1%203%201c3%201%205%201%205-1s-5-2-17-2l-4-1h-2c-1%201-11%202-10%200h-5'%20fill='%23d3d3d3'%20fill-rule='evenodd'/%3e%3c/svg%3e","width":290,"height":290,"src":"/static/1f82904af8fae16e1ecd7e97646d5d56/fdf52/textile-trademarks-vintage-book1.jpg","srcSet":"/static/1f82904af8fae16e1ecd7e97646d5d56/fdf52/textile-trademarks-vintage-book1.jpg 1x,\n/static/1f82904af8fae16e1ecd7e97646d5d56/f8458/textile-trademarks-vintage-book1.jpg 1.5x,\n/static/1f82904af8fae16e1ecd7e97646d5d56/9d0b0/textile-trademarks-vintage-book1.jpg 2x"},"fluid":{"tracedSVG":"data:image/svg+xml,%3csvg%20xmlns='http://www.w3.org/2000/svg'%20width='414'%20height='414'%3e%3cpath%20d='M200%2020v21a1182%201182%200%2000-3%2098%201704%201704%200%2000-1%2047%203320%203320%200%2000-4%20177c0%203%200%204-2%204v3c2%202%202%202%201%205l-1%202%201%209-1%209v4h-2c0-3-3-3-15-3l-14-1h-2c0%203%201%204%203%203h1l13%201c12%200%2014%200%2014%203l2%201c1-1%202%201%200%201l-1%205%201%205h20l-1-26V0h-9v20M95%2015a3715%203715%200%2001-21%203c82-1%20112-2%20112-3H95m155%201l-16%201%2090%201c78%200%2090%200%2090-2H250M8%2027c-1%202%201%204%204%203a950%20950%200%20015-1c0-3%202-2%202%200%201%203%2015%202%2014-1%200-2-1-3-3-1-1%202-1%202-1%200s-1-2-10-2c-7%200-10%201-11%202m287%2040c-3%200-5%201-5%202l17%201c13%200%2017-1%2017-2l-4-1h-25m2%2033l-6%201c-3%200-5%201-5%202l17%201c15%200%2017%200%2017-2l-11-1h-10l-2-1m33%2018l-1%202c0%202%201%202%2010%202h20c5%200%207-1%203-4-1-1-2-1-2%201h-3c-1-2-1-2-2-1l-20%201-5-1m-62%2025c-1%202-4%203-3%201s-20-2-22%200c-3%201-1%203%208%203%206%200%208-1%208-2h1c2%201%209%202%2011%201h16v-3l-1-2-1%202c0%202-2%203-2%201%200-1-1-2-3-2s-3%201-3%202c0%202%200%202-1%200s-2-2-2-1c-1%201-2%201-3-1-2-1-2-1-3%201m77-1l-1%202c0%202%201%202%2010%202l12%201h2l3-1%208-1-2-2h-27l-1-1h-4M42%20159l1%202h1c1-2%202-2%202-1l5%201%206%201h2l11-1c11%201%2012%200%2010-2l-8-1H48c-2-2-6-1-6%201m329%2019l-21%201c0-2-5-1-5%200-1%203-1%203%2012%203l23-1-1-2-2-1h-6m-123%201c-3%200-5%202-3%203h1c0-2%200-2%202-1%201%202%204%202%205%201h1c2%201%206%201%206-1h2l12%202c10%200%2011%200%2011-2s1-2%202-1c2%203%204%202%204%200-1-2-8-3-8-1l-2%202-1-1v-1c-1-1-1%200-1%201h-1c-2-2-9-2-8%200l-1%201-1-1c0-2-2-3-3-1h-17m23%2043c0%202%200%203%205%203l6-2c0-1%202-1%202%201l1%201%201%201-4%201-3%201h-1l-2-1c-2%201-1%203%201%203%202%201%203%204%200%204-5-1-8%200-8%202s1%203%202%201l7-1h6l-3-2-1-1c0-2%203-4%205-3%201%201%203-2%202-5v-3c0-2-1-2-5-2-5%200-6%200-6%202l-1%201-1-1-1-2-2%202m-155%2060l-1%202%207%201c10%200%2012%200%2012%202l-4%201c-3%200-4%201-4%202-1%202-1%202%202%201l12-1c10%201%2011%200%2013-1l1-3-2%201-8%201c-7%200-8%200-8-2s0-2%203-1c2%200%202%200%201-1-1-2-13-3-13-2l-9-1c-1-1-1-1-2%201m97%2089l-1%2019-1%2012v12h4c3%200%204%200%204-2l2-3v-1c-2%200-2-1%200-3%201-1%201-1-1-2s-2-5%200-6v-2c-1-1-3-15-3-23l-1-10-1-2v3l-1-4c0-5-1-2-1%2012m-130%201c-10%200-9%202%202%203%208%200%2012%200%2012%202l-4%201-4%201c0%202%203%204%203%203l6-1c5-1%208-3%204-3-2%200-3-1-3-3s-1-3-3-3H83m22%2023v2c0%202%201%202%2015%202l15-1%203%201c3%201%205%201%205-1s-5-2-17-2l-4-1h-2c-1%201-11%202-10%200h-5'%20fill='%23d3d3d3'%20fill-rule='evenodd'/%3e%3c/svg%3e","aspectRatio":1,"src":"/static/1f82904af8fae16e1ecd7e97646d5d56/ed412/textile-trademarks-vintage-book1.jpg","srcSet":"/static/1f82904af8fae16e1ecd7e97646d5d56/75516/textile-trademarks-vintage-book1.jpg 104w,\n/static/1f82904af8fae16e1ecd7e97646d5d56/aec61/textile-trademarks-vintage-book1.jpg 207w,\n/static/1f82904af8fae16e1ecd7e97646d5d56/ed412/textile-trademarks-vintage-book1.jpg 414w,\n/static/1f82904af8fae16e1ecd7e97646d5d56/5b601/textile-trademarks-vintage-book1.jpg 600w","sizes":"(max-width: 414px) 100vw, 414px"}}},"categories":[{"id":"655c88f4-b88b-5230-9f12-361441f2aa4b","frontmatter":{"title":"Inspiration","slug":"inspiration"}},{"id":"a92d932f-028f-5e66-8725-e733252fade8","frontmatter":{"title":"Sources","slug":"sources"}}]},"frontmatter":{"title":"The First American Book On How To “Select” A Successful Logo","layout":"post","publishDate":"January 08, 2011","publishDateTooltip":"January 8th 2011, 11:58:21 am","publishDateISO":"2011-01-08T11:58:21.0000000+00:00"}}}]}},"pageContext":{"tag":"1947","pageNum":0,"numPages":1,"limit":10,"skip":0,"basePath":"/tag/1947","site":{"siteMetadata":{"title":"Logoblink.com","description":"about logo, brand and company design","siteUrl":"https://resilient-douhua-b2ce8d.netlify.app","disqusShortname":"placeholder","disqusBaseUrl":"https://logoblink.com"}},"settings":{"header":{"yaml":{"logo":{"sharp":{"original":{"src":"/static/logo-design-blog-logoblink-e69831d49c3b36ec0b00f3706412b68c.png"}}}}}}}}}