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Hofstadter has focused his research on the sense of “I”, consciousness, analogy-making, artistic creation and etc. He describes an ambigram as a “calligraphic design 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Logo design : Pavel Pavlov Packaging : Archabits Studio ( Anastas Marchev & Bistra Popova )","fields":{"slug":"/good-logo-good-package/","author":"Margarit 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