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It’s a relevant question to ask when someone talks about hidden…","fields":{"slug":"/hidden-meaning-logos-hyundai-toyota-bmw/","author":"Boris","featuredImage":{"id":"b44711d2-81b7-56d2-8e7d-364d9b316560","sharp":{"id":"76626233-e19a-5b0a-984c-988e1225be54","fixed":{"tracedSVG":"data:image/svg+xml,%3csvg%20xmlns='http://www.w3.org/2000/svg'%20width='290'%20height='290'%3e%3cpath%20d='M0%20145v145h291V0H0v145M129%2035c-74%209-116%2083-87%20152%203%207%207%2011%207%209v-2a109%20109%200%2001-9-80l1-4%201%203c0%202%201%203%202%202l1%202v2l2%202%201%201%2012%205%202%201%202%201%204%202%205%202%203-7%2010-22%202-3-4%204c-3%204-6%206-6%205l9-12c6-8%208-11%208-13%200-3%200-3%201-2%201%202-1%208-4%2011-3%204%200%203%205-2%208-7%2028-16%2037-16%202%200%203-1%203-2l4-1c3%200%203%200%206-9l3-8v8c0%209%200%2010%207%2010%202%200%202%200%202-6a257%20257%200%2001-2-24h-6l-4-1-3%209-4%2010-3-10c-3-8-4-9-5-9l-6%201c-3%200-3%200-3%204%200%203%200%203-1%201%200-3-1-4-8-5h-5l4-2a100%20100%200%2001103%2027c42%2043%2039%20113-8%20152-29%2025-67%2032-104%2019-8-2-12-1-4%202A107%20107%200%2000215%2065c-8-8-19-15-20-14v-1l-1-1h-2c1-1-9-6-18-9-14-4-32-7-45-5m67%2041c-10%2014-10%2013-6%2016l2%203%209-5%209-3-5%207c-7%208-7%207-2%2015l25-13-3-6-7%203-7%203%205-6c5-7%205-8%202-11l-2-2-7%203c-8%204-8%203-4-2l4-6c1%200%200-2-2-3l-3-3-8%2010m-67%204c-45%208-67%2060-42%2098%2015%2022%2045%2033%2070%2027%2033-9%2054-44%2046-76-8-34-40-56-74-49m9%2031v29h-29l-30%201%2030%201h31v-31l-1-30-1%2030m1%2034l-1%2029v29l-6-1-11-2c-6-2-9-3-5%200%204%201%2014%204%2019%204h4v-59m37%201l-5%201c6%200%206%200%202%201l-4%201c0%202-1%205-3%205l-3%202-4%203-4%203c0%202-1%203-3%203l-3%201-3%201c-2%200-2%201-2%205l-1%2018v14h3c4%200%2017-4%2024-8%2018-9%2029-25%2032-46l1-5h-8l-19%201'%20fill='%23d3d3d3'%20fill-rule='evenodd'/%3e%3c/svg%3e","width":290,"height":290,"src":"/static/c173e57c45562781b1da66216c5df7a4/fdf52/bmw-logo.jpg","srcSet":"/static/c173e57c45562781b1da66216c5df7a4/fdf52/bmw-logo.jpg 1x,\n/static/c173e57c45562781b1da66216c5df7a4/f8458/bmw-logo.jpg 1.5x,\n/static/c173e57c45562781b1da66216c5df7a4/9d0b0/bmw-logo.jpg 2x"},"fluid":{"tracedSVG":"data:image/svg+xml,%3csvg%20xmlns='http://www.w3.org/2000/svg'%20width='290'%20height='290'%3e%3cpath%20d='M0%20145v145h291V0H0v145M129%2035c-74%209-116%2083-87%20152%203%207%207%2011%207%209v-2a109%20109%200%2001-9-80l1-4%201%203c0%202%201%203%202%202l1%202v2l2%202%201%201%2012%205%202%201%202%201%204%202%205%202%203-7%2010-22%202-3-4%204c-3%204-6%206-6%205l9-12c6-8%208-11%208-13%200-3%200-3%201-2%201%202-1%208-4%2011-3%204%200%203%205-2%208-7%2028-16%2037-16%202%200%203-1%203-2l4-1c3%200%203%200%206-9l3-8v8c0%209%200%2010%207%2010%202%200%202%200%202-6a257%20257%200%2001-2-24h-6l-4-1-3%209-4%2010-3-10c-3-8-4-9-5-9l-6%201c-3%200-3%200-3%204%200%203%200%203-1%201%200-3-1-4-8-5h-5l4-2a100%20100%200%2001103%2027c42%2043%2039%20113-8%20152-29%2025-67%2032-104%2019-8-2-12-1-4%202A107%20107%200%2000215%2065c-8-8-19-15-20-14v-1l-1-1h-2c1-1-9-6-18-9-14-4-32-7-45-5m67%2041c-10%2014-10%2013-6%2016l2%203%209-5%209-3-5%207c-7%208-7%207-2%2015l25-13-3-6-7%203-7%203%205-6c5-7%205-8%202-11l-2-2-7%203c-8%204-8%203-4-2l4-6c1%200%200-2-2-3l-3-3-8%2010m-67%204c-45%208-67%2060-42%2098%2015%2022%2045%2033%2070%2027%2033-9%2054-44%2046-76-8-34-40-56-74-49m9%2031v29h-29l-30%201%2030%201h31v-31l-1-30-1%2030m1%2034l-1%2029v29l-6-1-11-2c-6-2-9-3-5%200%204%201%2014%204%2019%204h4v-59m37%201l-5%201c6%200%206%200%202%201l-4%201c0%202-1%205-3%205l-3%202-4%203-4%203c0%202-1%203-3%203l-3%201-3%201c-2%200-2%201-2%205l-1%2018v14h3c4%200%2017-4%2024-8%2018-9%2029-25%2032-46l1-5h-8l-19%201'%20fill='%23d3d3d3'%20fill-rule='evenodd'/%3e%3c/svg%3e","aspectRatio":1,"src":"/static/c173e57c45562781b1da66216c5df7a4/ed412/bmw-logo.jpg","srcSet":"/static/c173e57c45562781b1da66216c5df7a4/75516/bmw-logo.jpg 104w,\n/static/c173e57c45562781b1da66216c5df7a4/aec61/bmw-logo.jpg 207w,\n/static/c173e57c45562781b1da66216c5df7a4/ed412/bmw-logo.jpg 414w,\n/static/c173e57c45562781b1da66216c5df7a4/8702a/bmw-logo.jpg 621w,\n/static/c173e57c45562781b1da66216c5df7a4/e1806/bmw-logo.jpg 700w","sizes":"(max-width: 414px) 100vw, 414px"}}},"categories":[{"id":"f9ce1c41-b4af-5aed-a191-b85790a4ceb7","frontmatter":{"title":"Case Studies","slug":"case-studies"}}]},"frontmatter":{"title":"The Hidden Meaning In The Logos of Hyundai, Toyota and BMW","layout":"post","publishDate":"December 02, 2015","publishDateTooltip":"December 2nd 2015, 2:55:55 pm","publishDateISO":"2015-12-02T14:55:55.0000000+00:00"}}},{"node":{"id":"d228c346-82e4-5cf4-b08e-fb776ea1db4a","excerpt":"I was thinking to make a research about the cars’ logotypes ( not the main logos ), but I’ve stumbled accross someone’s research that’s actually pretty good and I’m dying to share it with you, so we can make some observations together. It all began ( in my research ) with the two dots over the Citroën’s logotype. Which are actually called “tréma” in French. It’s a small detail that people don’t…","fields":{"slug":"/some-car-logotypes/","author":"Margarit 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In 2009 they released the new version of the car. In the end of 2010 they have started the campaign and I think this year (2011) we’ll hear more and more about it. There are already reviews in YouTube in which the government (of South Korea) is supporting the brand by using the cars for their leaders so you can get the…","fields":{"slug":"/hyundai-equus-logo-design/","author":"Margarit 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Old ( 2002 ) , but interesting, in its 93 pages ( 7 MB ) you can read about: Symbol Mark Logotype Signature Color Typefaces Stationery Signage Vehicles Promotion Items Uniforms It’s interesting the hierarchy between Hyundai and its dealers. Also the various vertical and the horizontal variations of positioning the logotype and the mark…","fields":{"slug":"/hyundai-logo-guidelines/","author":"Margarit 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