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After all – it’s not all about some screen tutorials, it’s about the approach that…","fields":{"slug":"/aaron-draplin-logo-design-process/","author":"Margarit Ralev","featuredImage":{"id":"50a995fa-ff50-5e03-ae9d-1d244d4e2a89","sharp":{"id":"2bdb9844-4bcc-5cea-a84c-31aac14c016a","fixed":{"tracedSVG":"data:image/svg+xml,%3csvg%20xmlns='http://www.w3.org/2000/svg'%20width='290'%20height='290'%3e%3cpath%20d='M151%20108v12h-8c-49%204-92%2015-134%2033l-9%204v13l12-5c39-17%2087-28%20128-31h11v26l5%201c10%203%2047%201%2051-2s3-10-2-11l-9%201c-13%202-23%202-27%201h-5v-17h16a461%20461%200%2001106%2020%20326%20326%200%2001-185%2019c-11-3-13-2-15%201-2%204-1%206%208%2010%2037%2019%20137%2013%20191-11l6-3-1-15-1-15c-1-2-27-9-38-12-25-5-70-9-83-7h-4V96h-13v12'%20fill='%23d3d3d3'%20fill-rule='evenodd'/%3e%3c/svg%3e","width":290,"height":290,"src":"/static/c5f05ba2884dc00d0658913e08e2f7bf/b2de5/placehold-logoblink.png","srcSet":"/static/c5f05ba2884dc00d0658913e08e2f7bf/b2de5/placehold-logoblink.png 1x,\n/static/c5f05ba2884dc00d0658913e08e2f7bf/f3112/placehold-logoblink.png 1.5x,\n/static/c5f05ba2884dc00d0658913e08e2f7bf/133ad/placehold-logoblink.png 2x"},"fluid":{"tracedSVG":"data:image/svg+xml,%3csvg%20xmlns='http://www.w3.org/2000/svg'%20width='290'%20height='290'%3e%3cpath%20d='M151%20108v12h-8c-49%204-92%2015-134%2033l-9%204v13l12-5c39-17%2087-28%20128-31h11v26l5%201c10%203%2047%201%2051-2s3-10-2-11l-9%201c-13%202-23%202-27%201h-5v-17h16a461%20461%200%2001106%2020%20326%20326%200%2001-185%2019c-11-3-13-2-15%201-2%204-1%206%208%2010%2037%2019%20137%2013%20191-11l6-3-1-15-1-15c-1-2-27-9-38-12-25-5-70-9-83-7h-4V96h-13v12'%20fill='%23d3d3d3'%20fill-rule='evenodd'/%3e%3c/svg%3e","aspectRatio":1,"src":"/static/c5f05ba2884dc00d0658913e08e2f7bf/c5eeb/placehold-logoblink.png","srcSet":"/static/c5f05ba2884dc00d0658913e08e2f7bf/92059/placehold-logoblink.png 104w,\n/static/c5f05ba2884dc00d0658913e08e2f7bf/6d315/placehold-logoblink.png 207w,\n/static/c5f05ba2884dc00d0658913e08e2f7bf/c5eeb/placehold-logoblink.png 414w,\n/static/c5f05ba2884dc00d0658913e08e2f7bf/1b860/placehold-logoblink.png 621w,\n/static/c5f05ba2884dc00d0658913e08e2f7bf/b43bc/placehold-logoblink.png 828w,\n/static/c5f05ba2884dc00d0658913e08e2f7bf/c22e2/placehold-logoblink.png 1024w","sizes":"(max-width: 414px) 100vw, 414px"}}},"categories":[{"id":"c0d5794c-deb8-5963-94ef-e3442a4edea0","frontmatter":{"title":"Tips & Tricks","slug":"tips-tricks"}}]},"frontmatter":{"title":"Aaron Draplin Logo Design Process","layout":"post","publishDate":"December 14, 2014","publishDateTooltip":"December 14th 2014, 11:46:53 am","publishDateISO":"2014-12-14T11:46:53.0000000+00:00"}}},{"node":{"id":"8faa9699-9103-520b-9cdb-e77ab4a1a88c","excerpt":"The chance you haven’t watch any lynda.com video tutorial is quite small. Something like 00.5% – especially if you are a professional graphic designer. Lynda.com could be defined in my opinion as a visually stable brand. One and the same logo / logotype for so many years. That’s why I was curious what’s in the logo gidelines… The guidelines are as tide and simple ( in the good way ) as is any…","fields":{"slug":"/lynda-logo-guidelines/","author":"Margarit 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