{"componentChunkName":"component---src-templates-tags-js","path":"/tag/symmetry/","result":{"data":{"Posts":{"edges":[{"node":{"id":"bb3493b5-ca29-5395-9004-4d450530677b","excerpt":"Niels van Quaquebekeand Steffen Giessner of the Rotterdam School of Management showed logos of 100 Global 500 companies to two groups of participants. One group rated them on attractiveness and symmetry; the other judged whether the logo suggested that the company behaved ethically. The result: Rationally or not, people associate symmetrical logos with more ethical, socially responsible behavior…","fields":{"slug":"/few-symmetrical-logos/","author":"Margarit Ralev","featuredImage":{"id":"c09b791c-850b-569c-92ce-38a439c7a643","sharp":{"id":"efbd4ad5-35e8-53d6-a195-af6ce5720670","fixed":{"tracedSVG":"data:image/svg+xml,%3csvg%20xmlns='http://www.w3.org/2000/svg'%20width='414'%20height='414'%3e%3cpath%20d='M40%2098c-4%204-3%207%206%2015l7%208-6%201c-9%200-12%205-7%2011%202%203%2018%203%2021%200l13-14c3-2%203-2%203-10-1-10-2-13-7-13-4%200-7%204-7%2011v5l-8-8c-9-9-11-10-15-6m41%200c-2%202-2%204-2%2011%200%209%200%2010%207%2014l6%206c3%206%203%206%2013%206s13-2%2013-6c0-5-3-7-9-7l-6-1%208-8c8-8%209-11%205-15s-7-3-15%206l-8%207-1-6c0-8-6-12-11-7m277%204l-5%205c-13%206-47%202-44-5%201-2-2-1-4%202-11%2014%2026%2020%2050%208%209-4%2010-6%207-10l-3-2-1%202m12%2014c-4%208-19%2012-39%2010-18-2-29-5-32-10-2-3-4-2-5%204-1%207%207%2013%2022%2016%2023%204%2062-11%2056-22-1-1-1-1-2%202m6%2013c-1%204-6%208-13%2012-6%202-7%202-23%202-24%200-38-4-46-13l-3-3v5c0%2015%2022%2024%2049%2020%2023-5%2038-14%2037-24l-1-2v3M40%20139c-5%206-1%2012%208%2012h5l-7%208c-9%209-10%2012-5%2016%203%203%205%202%2014-7l8-7v4c-1%208%203%2012%209%2011%204-1%205-5%205-13%200-9-1-10-6-13l-7-7c-3-5-4-6-14-6-7%200-8%200-10%202m54%201l-12%2012c-3%202-3%202-3%2011%200%2010%201%2013%206%2013s7-3%207-9l1-6%208%208c9%208%2012%209%2015%205s2-6-6-14l-7-9h5c9%200%2014-7%207-12-4-3-17-3-21%201m197%202c0%208%207%2017%2017%2021%2013%205%2041%203%2056-6%206-3%2012-9%2012-12%200-1-1-1-2%202-13%2019-65%2017-81-3l-2-2m6%2017c0%201%206%208%2010%2010%2013%209%2042%207%2056-3%206-3%204-4-2%200-17%209-45%207-60-5l-4-2M78%20196c0%205%201%205%203%205l4-1-2-1-2-1%202-1c3%200%203-2%200-2-2%200-2%200%200-1%204-1%205%200%205%204%201%204%202%205%203%200l2-4c2-2%200-3-8-3h-7v5m33-4c-2%201-3%206%200%208%201%202%202%202%205%201h9c3%202%204%200%202-5-3-6-5-6-7%200l-2%203h-4c-2%200-2%200-2-2%200-3%200-3%202-3%203%201%204%200%203-2h-6m126%204c-1%206-1%207%202%205h13c3%200%203-5%200-5-3-1-3-3%200-2l2-1-3-2c-4%200-6%203-4%205s2%202%200%202c-2%201-1%201-3-3-2-5-5-5-7%201m23-4v5c0%204%200%205%203%205s4-2%201-3l-2-1%202-1%202-1-2-1c-2%200-2%200%200-1%204-1%206%200%206%204%201%205%202%205%203%200%200-5%203-6%203-1s2%206%203%203l2-3%201%203c1%203%203%202%203-4%200-5-2-7-3-3%200%202-3%203-3%200%200-1-1-2-9-2l-10%201m115%2038l-9%205c-11%206-11%205-9%208%203%204%204%204%2014-2%208-4%208-4%208-8s-1-5-4-3m-182%2031l-20%2032%2039%201%2040-1-2-3a404%20404%200%2001-20-32l-2-3%203-5c5-6%204-7-4-8h-7l-3-6-5-6-19%2031M82%20233c-11%205-15%2040-6%2054%205%209%2018%209%2022%201%203-4%202-4-1-4-4%200-5-2-5-8%200-7%207-11%2013-8%205%202%207%2012%203%2020l-1%205c1%200%2028-28%2028-30l-14-16-13-11%203%2012c0%209-11%2014-17%208-4-4-2-14%204-14%202%200%202%200%201-3-3-5-11-8-17-6m228%202c-18%208-27%2021-22%2034%207%2016%2032%2015%2062-1l3%206c3%207%203%207%2011%207h6l-4-9c-5-11-5-10%200-12%2010-5%2013-8%2013-13s0-5-11%201l-10%205-5-9c-5-11-4-11-11-11h-6l-5%209-13%2025%209-2c5-1%205-1%2010-10l5-9%205%2014-27%2010c-7%202-21%202-24%200-10-5%209-25%2026-28%205%200%206-1%204-6-2-3-2-3-6-3l-10%202M50%20248c-8%208-13%2014-13%2016l28%2028-3-7c-6-14-6-33%200-43s4-9-12%206m154%2014a1055%201055%200%2001-16%2027l22%201h21l2-4%203-4-13-1h-14l11-18%2011-18-8-1h-8l-11%2018m83%2023v8h86v-3l-1-4-85-1m-164%2023c-2%202-3%207-1%209h16c2%202%202%200%201-4-2-6-5-7-7-1-1%203-1%204-5%203-3%200-3-1-3-2%200-2%201-2%203-2%203%200%204-1%201-3h-5m204%201c-2%201-3%205%200%207%201%202%205%203%206%201h8c3%202%203%201%202-4-2-7-5-7-7-1-1%203-1%204-2%203h-4c-2%200-2%200-2-3%200-2%200-2%203-1%203%200%204-1%201-3-2-1-2-1-5%201m-237%204v5h4c3%200%205-3%201-3h-2l2-1%202-1-2-2c-2-1-2-1%201-1%204%200%204%200%204%204%201%205%203%205%203%200%200-3%200-4%202-4l1-1-8-1h-8v5m203%200v5h4c3%200%205-3%201-3h-2l2-1%202-1-2-2c-2-1-2-1%201-1%204%200%204%200%204%204%201%205%203%205%203%200%200-3%200-4%202-4l1-1-8-1h-8v5'%20fill='%23d3d3d3'%20fill-rule='evenodd'/%3e%3c/svg%3e","width":290,"height":290,"src":"/static/d615c05150cb35f85f50607b89c5c318/fdf52/symmetrical_logos.jpg","srcSet":"/static/d615c05150cb35f85f50607b89c5c318/fdf52/symmetrical_logos.jpg 1x,\n/static/d615c05150cb35f85f50607b89c5c318/f8458/symmetrical_logos.jpg 1.5x"},"fluid":{"tracedSVG":"data:image/svg+xml,%3csvg%20xmlns='http://www.w3.org/2000/svg'%20width='414'%20height='414'%3e%3cpath%20d='M40%2098c-4%204-3%207%206%2015l7%208-6%201c-9%200-12%205-7%2011%202%203%2018%203%2021%200l13-14c3-2%203-2%203-10-1-10-2-13-7-13-4%200-7%204-7%2011v5l-8-8c-9-9-11-10-15-6m41%200c-2%202-2%204-2%2011%200%209%200%2010%207%2014l6%206c3%206%203%206%2013%206s13-2%2013-6c0-5-3-7-9-7l-6-1%208-8c8-8%209-11%205-15s-7-3-15%206l-8%207-1-6c0-8-6-12-11-7m277%204l-5%205c-13%206-47%202-44-5%201-2-2-1-4%202-11%2014%2026%2020%2050%208%209-4%2010-6%207-10l-3-2-1%202m12%2014c-4%208-19%2012-39%2010-18-2-29-5-32-10-2-3-4-2-5%204-1%207%207%2013%2022%2016%2023%204%2062-11%2056-22-1-1-1-1-2%202m6%2013c-1%204-6%208-13%2012-6%202-7%202-23%202-24%200-38-4-46-13l-3-3v5c0%2015%2022%2024%2049%2020%2023-5%2038-14%2037-24l-1-2v3M40%20139c-5%206-1%2012%208%2012h5l-7%208c-9%209-10%2012-5%2016%203%203%205%202%2014-7l8-7v4c-1%208%203%2012%209%2011%204-1%205-5%205-13%200-9-1-10-6-13l-7-7c-3-5-4-6-14-6-7%200-8%200-10%202m54%201l-12%2012c-3%202-3%202-3%2011%200%2010%201%2013%206%2013s7-3%207-9l1-6%208%208c9%208%2012%209%2015%205s2-6-6-14l-7-9h5c9%200%2014-7%207-12-4-3-17-3-21%201m197%202c0%208%207%2017%2017%2021%2013%205%2041%203%2056-6%206-3%2012-9%2012-12%200-1-1-1-2%202-13%2019-65%2017-81-3l-2-2m6%2017c0%201%206%208%2010%2010%2013%209%2042%207%2056-3%206-3%204-4-2%200-17%209-45%207-60-5l-4-2M78%20196c0%205%201%205%203%205l4-1-2-1-2-1%202-1c3%200%203-2%200-2-2%200-2%200%200-1%204-1%205%200%205%204%201%204%202%205%203%200l2-4c2-2%200-3-8-3h-7v5m33-4c-2%201-3%206%200%208%201%202%202%202%205%201h9c3%202%204%200%202-5-3-6-5-6-7%200l-2%203h-4c-2%200-2%200-2-2%200-3%200-3%202-3%203%201%204%200%203-2h-6m126%204c-1%206-1%207%202%205h13c3%200%203-5%200-5-3-1-3-3%200-2l2-1-3-2c-4%200-6%203-4%205s2%202%200%202c-2%201-1%201-3-3-2-5-5-5-7%201m23-4v5c0%204%200%205%203%205s4-2%201-3l-2-1%202-1%202-1-2-1c-2%200-2%200%200-1%204-1%206%200%206%204%201%205%202%205%203%200%200-5%203-6%203-1s2%206%203%203l2-3%201%203c1%203%203%202%203-4%200-5-2-7-3-3%200%202-3%203-3%200%200-1-1-2-9-2l-10%201m115%2038l-9%205c-11%206-11%205-9%208%203%204%204%204%2014-2%208-4%208-4%208-8s-1-5-4-3m-182%2031l-20%2032%2039%201%2040-1-2-3a404%20404%200%2001-20-32l-2-3%203-5c5-6%204-7-4-8h-7l-3-6-5-6-19%2031M82%20233c-11%205-15%2040-6%2054%205%209%2018%209%2022%201%203-4%202-4-1-4-4%200-5-2-5-8%200-7%207-11%2013-8%205%202%207%2012%203%2020l-1%205c1%200%2028-28%2028-30l-14-16-13-11%203%2012c0%209-11%2014-17%208-4-4-2-14%204-14%202%200%202%200%201-3-3-5-11-8-17-6m228%202c-18%208-27%2021-22%2034%207%2016%2032%2015%2062-1l3%206c3%207%203%207%2011%207h6l-4-9c-5-11-5-10%200-12%2010-5%2013-8%2013-13s0-5-11%201l-10%205-5-9c-5-11-4-11-11-11h-6l-5%209-13%2025%209-2c5-1%205-1%2010-10l5-9%205%2014-27%2010c-7%202-21%202-24%200-10-5%209-25%2026-28%205%200%206-1%204-6-2-3-2-3-6-3l-10%202M50%20248c-8%208-13%2014-13%2016l28%2028-3-7c-6-14-6-33%200-43s4-9-12%206m154%2014a1055%201055%200%2001-16%2027l22%201h21l2-4%203-4-13-1h-14l11-18%2011-18-8-1h-8l-11%2018m83%2023v8h86v-3l-1-4-85-1m-164%2023c-2%202-3%207-1%209h16c2%202%202%200%201-4-2-6-5-7-7-1-1%203-1%204-5%203-3%200-3-1-3-2%200-2%201-2%203-2%203%200%204-1%201-3h-5m204%201c-2%201-3%205%200%207%201%202%205%203%206%201h8c3%202%203%201%202-4-2-7-5-7-7-1-1%203-1%204-2%203h-4c-2%200-2%200-2-3%200-2%200-2%203-1%203%200%204-1%201-3-2-1-2-1-5%201m-237%204v5h4c3%200%205-3%201-3h-2l2-1%202-1-2-2c-2-1-2-1%201-1%204%200%204%200%204%204%201%205%203%205%203%200%200-3%200-4%202-4l1-1-8-1h-8v5m203%200v5h4c3%200%205-3%201-3h-2l2-1%202-1-2-2c-2-1-2-1%201-1%204%200%204%200%204%204%201%205%203%205%203%200%200-3%200-4%202-4l1-1-8-1h-8v5'%20fill='%23d3d3d3'%20fill-rule='evenodd'/%3e%3c/svg%3e","aspectRatio":1,"src":"/static/d615c05150cb35f85f50607b89c5c318/ed412/symmetrical_logos.jpg","srcSet":"/static/d615c05150cb35f85f50607b89c5c318/75516/symmetrical_logos.jpg 104w,\n/static/d615c05150cb35f85f50607b89c5c318/aec61/symmetrical_logos.jpg 207w,\n/static/d615c05150cb35f85f50607b89c5c318/ed412/symmetrical_logos.jpg 414w,\n/static/d615c05150cb35f85f50607b89c5c318/6eaa8/symmetrical_logos.jpg 500w","sizes":"(max-width: 414px) 100vw, 414px"}}},"categories":[{"id":"a92d932f-028f-5e66-8725-e733252fade8","frontmatter":{"title":"Sources","slug":"sources"}},{"id":"c0d5794c-deb8-5963-94ef-e3442a4edea0","frontmatter":{"title":"Tips & Tricks","slug":"tips-tricks"}}]},"frontmatter":{"title":"A Few Thoughts On Symmetrical Logos","layout":"post","publishDate":"January 10, 2011","publishDateTooltip":"January 10th 2011, 1:39:18 pm","publishDateISO":"2011-01-10T13:39:18.0000000+00:00"}}}]}},"pageContext":{"tag":"symmetry","pageNum":0,"numPages":1,"limit":10,"skip":0,"basePath":"/tag/symmetry","site":{"siteMetadata":{"title":"Logoblink.com","description":"about logo, brand and company design","siteUrl":"https://resilient-douhua-b2ce8d.netlify.app","disqusShortname":"placeholder","disqusBaseUrl":"https://logoblink.com"}},"settings":{"header":{"yaml":{"logo":{"sharp":{"original":{"src":"/static/logo-design-blog-logoblink-e69831d49c3b36ec0b00f3706412b68c.png"}}}}}}}}}