{"componentChunkName":"component---src-templates-tags-js","path":"/tag/theory/","result":{"data":{"Posts":{"edges":[{"node":{"id":"a006e7db-a875-545e-a65a-4bdff29fe794","excerpt":"The video you gonna see is just a theory I found while I was browsing. I’m not saying it’s great or bad. I’m just posting it here, because there are certain things that you could find useful. The only thing I’m sure about is that this recommended shape is making things easier for positioning your logo in many layouts & grids. As usual – if you have an opinion – feel free to share it :)","fields":{"slug":"/shape-of-a-logo/","author":"Margarit 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104w,\n/static/2b6e5b04e437ab7272305d450e8ee9ea/c28f6/logo-proportion-design.jpg 200w","sizes":"(max-width: 200px) 100vw, 200px"}}},"categories":[{"id":"c0d5794c-deb8-5963-94ef-e3442a4edea0","frontmatter":{"title":"Tips & Tricks","slug":"tips-tricks"}}]},"frontmatter":{"title":"Shape of a Logo","layout":"post","publishDate":"March 14, 2009","publishDateTooltip":"March 14th 2009, 3:21:07 pm","publishDateISO":"2009-03-14T15:21:07.0000000+00:00"}}},{"node":{"id":"979fa1d6-10f4-5bf3-ac6a-86488e4e019f","excerpt":"…The question: Trend, disease, necessity or evolution ?  Although this ridiculous Apple logo design from 1976 looks like an 1876 emblem, this picture represents the evolution of logos very well. Apple is a technology company and can afford to redesign its symbol in any moment. However, companies like UPS will not do this soon because the UPS logo is used on too many print materials. If you are not…","fields":{"slug":"/explaining-web-2-0-logos/","author":"Margarit 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