{"componentChunkName":"component---src-templates-post-js","path":"/tetrapak-logo-guidelines/","result":{"data":{"markdownRemark":{"id":"79dd8b8e-f86a-54f3-aae0-8c7f3742c315","html":"

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tetrapak-logo-guidelines.jpg
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What I like in this logo guideline of Tetrapak company is the manner things are presented. Take for example the free zone distance – it’s not presented by “x” or some lacking individuality symbol, but with the “T” from the word mark.

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The contents consist of:

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5 One logotype – three fixed combinations

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8 Colours

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10 Typography

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12 Trademarks

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14 Correspondence

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Communication structure

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21 Our message levels

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22 Tone of voice

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Printed matter and advertisements

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24 Printed matter

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25 Consistently Tetra Pak

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25 The Tetra Pak brochure layout principle

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28 Corporate information, layout examples

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30 System information, layout examples

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32 Product information, layout examples

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34 Advertisements

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34 Additional campaign material

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Other applications

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37 Presentation material

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40 Signs on buildings

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42 Supporting signs

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44 Product and package signs

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48 Exhibitions

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50 Vehicles and transport

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52 Clothing and gifts

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so, please, download this fine 56 paged pdf graphic guideline [ 2.08 MB ]

","plainText":"tetrapak-logo-guidelines.jpg\n\nWhat I like in this logo guideline of Tetrapak company is the manner things are presented. Take for example the free zone distance – it’s not presented by “x” or some lacking individuality symbol, but with the “T” from the word mark.\n\nThe contents consist of:\n\n5 One logotype – three fixed combinations\n\n8 Colours\n\n10 Typography\n\n12 Trademarks\n\n14 Correspondence\n\nCommunication structure\n\n21 Our message levels\n\n22 Tone of voice\n\nPrinted matter and advertisements\n\n24 Printed matter\n\n25 Consistently Tetra Pak\n\n25 The Tetra Pak brochure layout principle\n\n28 Corporate information, layout examples\n\n30 System information, layout examples\n\n32 Product information, layout examples\n\n34 Advertisements\n\n34 Additional campaign material\n\nOther applications\n\n37 Presentation material\n\n40 Signs on buildings\n\n42 Supporting signs\n\n44 Product and package signs\n\n48 Exhibitions\n\n50 Vehicles and transport\n\n52 Clothing and gifts\n\nso, please, download this fine 56 paged pdf graphic guideline 2.08 MB \n","autoDescription":"What I like in this logo guideline of Tetrapak company is the manner things are presented. Take for example the free zone distance – it’s not presented by “x…","wordCount":{"words":148},"fields":{"slug":"/tetrapak-logo-guidelines/","author":"Margarit Ralev","featuredImage":{"id":"50a995fa-ff50-5e03-ae9d-1d244d4e2a89","sharp":{"id":"2bdb9844-4bcc-5cea-a84c-31aac14c016a","original":{"src":"/static/placehold-logoblink-c5f05ba2884dc00d0658913e08e2f7bf.png"}}},"categories":[{"id":"55371e1f-ea1c-57fc-859d-dbd33c97b519","frontmatter":{"title":"Guidelines","slug":"guidelines"}}]},"frontmatter":{"title":"Tetrapak logo guidelines – PDF","layout":"post","description":null,"permalink":"/tetrapak-logo-guidelines/","tags":["Guidelines","logo","pdf","tetrapak"],"date":"March 28, 2008","dateSchema":"2008-03-28T00:22:44.0000000+00:00"}}},"pageContext":{"id":"79dd8b8e-f86a-54f3-aae0-8c7f3742c315","site":{"siteMetadata":{"title":"Logoblink.com","description":"about logo, brand and company design","siteUrl":"https://resilient-douhua-b2ce8d.netlify.app","disqusShortname":"placeholder","disqusBaseUrl":"https://logoblink.com"}},"settings":{"header":{"yaml":{"logo":{"sharp":{"original":{"src":"/static/logo-design-blog-logoblink-e69831d49c3b36ec0b00f3706412b68c.png"}}}}}}}}}